In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek - all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117

LINKS MENTIONED

Come join us for the 24 Hour Course Creator Intensive - and get your course content created over the weekend of November 4-6, 2022. Get the scoop here!
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Get Neal's Speaking Tips at
https://TeachTheGeek.com/tips

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Selling your course through associations can be a terrific way to partner and promote your online course.
Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.
Determine if your audience prefers a special method of marketing to them (like engineers or scientists).

Speaking Tips from Neal

Know your audience!
Start with the end in mind: what action do you want them to take?
Focus your points to support that action
Leave yourself some buffer time when doing a presentation for questions at the end.

Big lesson learned: There isn't ONE way to sell - different experts will give you different ways to sell, but you'll have to test against your indivdual audience to see what actually works.

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E117: What if Your Market Is Different? With Neil Thompson