The Diary Of A CEO with Steven Bartlett XX
[0] Jamal Edwards MBE, the normal guy working in Topshop that became an amateur filmmaker and turned into a multi -millionaire.
[1] Starting out, Jamar was one of the youngest successful black entrepreneurs in the UK.
[2] And when I started my business, he was someone that I admired and looked up to tremendously.
[3] I remember stalking him online.
[4] And one day when he did a Skype group chat, I asked him a question and that meant the world to me. Well, today, I get to ask him a few more.
[5] was born in Luton, and at the age of 15, he rapped with his friends under the name Smoky bars on a 20 -pound camera phone.
[6] His first video was simple, just him filming foxes on his local estate.
[7] These videos would eventually become his business, and the beginning of the brand, which we all know, called SBTV.
[8] In 2006, Jamal launched SBTV the first new media business on YouTube, gaining a fan base of over 1 million subscribers and over 600 million views in a very amount of time.
[9] SBTV has launched the careers of many, many people in the music industry, including one guy, which we'll all know, called Ed Shearin.
[10] Voted number two in the Guardian's top 30 young people in digital media.
[11] He was also named in the Forbes 30 under 30 list in European media and one of GQ's 100 most connected men of all time.
[12] I met him in his office in London and we discussed everything.
[13] From the barriers you face being a young entrepreneur to race to age to mental health.
[14] We talked about family and we talked about his mum getting cancer at a pivotal moment within his business.
[15] We talk about everything.
[16] And I'm so unbelievably excited to share this conversation with you today because Jamal for a long time has been one of my great, great personal idols, someone I can relate to more than any of the entrepreneur out there.
[17] So without further ado, I'm Stephen Bartlett and this is the Dyer of a CEO.
[18] I hope nobody's listening.
[19] But if you are, then please keep this to yourself.
[20] I don't really know where to start.
[21] There's so much that I have to ask you.
[22] If I take it back in my sort of journey, when I was 18 years old and I was in Manchester, a young kid with big dreams, you were the face that I always saw.
[23] And I think because I'm a young black guy that didn't come from a very good upbringing, I didn't have many case studies in my life of successful young black men to look to as, I guess, a proofcase that it was possible for me. But you were one of those people.
[24] And I think you've always set a real sort of shining example for me as an entrepreneur as I've, as I've progressed in my career.
[25] So first and foremost, I think I just wanted to say thank you.
[26] Oh, my guy, humbling.
[27] No, for real.
[28] You're stressing it as well, growing.
[29] I'm not a bullshitter.
[30] But like genuinely, genuinely, and you probably won't know this.
[31] But there was one day when you were doing these Skype interviews and you were allowing people that followed you to speak to you on Skype.
[32] And I asked you a question and you responded on Skype.
[33] And I thought that was crazy, crazy, crazy, crazy.
[34] I remember those days.
[35] Yeah.
[36] And that was probably, I don't know, seven, eight years.
[37] I guess where I want to start is at the start of your journey.
[38] What were you like in school?
[39] I think one of the things that I just, my attention span, there were some things that I did enjoy.
[40] I enjoyed more of the physical stuff, more like ICT, stuff like that.
[41] But actually didn't take media or business in school from primary school or high school, which was quite funny how I now got into media and business.
[42] But I was very, I just had a very short attention span.
[43] And that led to sort of like behaviour, behaviour problems.
[44] I remember like in year nine, like I got put to like a psychiatrist because there was like, what, what, what's like the, what's going on?
[45] I think I've still got a report at home.
[46] I don't know why they did that.
[47] I only went for like a couple of sessions because they wanted to see, just ask me questions and find out a bit more about my life.
[48] But yeah, it was just, I have a very short attention span.
[49] And what did the psychiatrist find out?
[50] What was their conclusion?
[51] I don't know.
[52] like it's just I needed to be stimulated more I'm just not engaged with things that you're not interested basically yeah yeah which caused to me being like a bit of a class clown or whatever did you get good grades I got all right grades I didn't get the grades I wanted to get into a first year at college so I did a national I did a B -Tech national diploma in media moving image but I had to do a whole another year because I think I missed one grade because I needed like four or like six, eight to Cs.
[53] So I had to do a whole other year.
[54] I did the first diploma for a year.
[55] And then I did the National Diploma, which was two years.
[56] So I ended up doing that three years at college.
[57] So all my mates that went straight to the two -year course, I had to do a first year, first year course, which was a bit of like an eye open arm that I should have focused a little bit more in school.
[58] But, yeah.
[59] I've read and watched a lot about you over the years as you've gone on your journey.
[60] I've never heard you talk a huge amount about what your home life was like as a kid.
[61] I know you grew up in London and I know you're an incredible close to your mum.
[62] Is there any context of your home life that has shaped who you are today or shaped the stuff you've described in school and the poor behaviour?
[63] Is there anything there that's sort of pertinent or interesting or connected?
[64] Or even anything from your sort of home life or, you know, your preschool years that were inspired you to be a little bit more sort of independent and, I guess, carefree?
[65] I guess much of the reason I asked that question is because I try and look for patterns in people and my parents weren't really around so when I'd wake up every day they were already gone and then when I came home from school and fell asleep they weren't back from work yet my mom would just sleep at her job so I had this sort of sense of if I was going to have anything in life it was going to come from something that I did so my mum's parents died in a car crash when she was four so like that Like my mom and my uncle had to stay with my aunties and it was very strict, like so strict.
[66] And like my mum has then made it very strict for me, like very strict, like not allowed out.
[67] Like I wasn't even allowed out until I was like, I don't know, what age I think it was like just as I was turning a teenager.
[68] But I remember always coming home and I always remember them films, you know, like Jack Robin Williams where like he's like a big kid and then he goes home.
[69] and all the kids on the area, I wonder, who is he?
[70] Like, you saw him, did you see him?
[71] I was, like, have similarities to that.
[72] Because I was like, everyone knew I was there, but I wasn't allowed that.
[73] Like, what does he do?
[74] Like, that had a little bit of an effect on, like, how I can experience, like, just life outside of being in my parents' house.
[75] My mom is married to my stepdad.
[76] I don't know my real dad.
[77] So he's been very supportive in my life.
[78] from the early days of like when I wanted to get certain cameras, certain equipment.
[79] But yeah, I think I had a strict upbringing, which made me be much more of a, like, sort of a rebel when I was allowed to just be free.
[80] Because I was like, I'm free now, I can just live.
[81] Yeah, live a bit.
[82] Again, from watching your journey as an 18 -year -old kids, sat in North Side of Manchester, watching YouTube and reading articles and things like that, I got to see one, I guess, one dimension of being a successful young entrepreneur.
[83] But there's this other dimension, which I think, especially at that time, nobody really talks about.
[84] And I think it's probably quite hard for you to articulate the true nature of being a young, successful entrepreneur that had a lot of spotlight and a lot of people talking and really on this wave of sort of YouTube when I was watching you in a day.
[85] So I guess my question is, what are the things about being a young entrepreneur when you came up, where you came up, that people just don't appreciate or just don't realize?
[86] I don't know, I think it's just living your life in a public, and I'm all for making mistakes and for people to learn from them and myself learn for them but I think it was a lot of pressure of making sure you're like the way you dress all that sort of stuff and it was only to a certain point where people didn't know who I was it was only my local the local people that knew who I was the Google Chrome advert then took me to another level in terms of publicity which I was I think about 19 and I was just like whoa it was just mad Like people come up to me taking pictures, people staring at me. I was like, what are they staring at me for?
[87] I was just get mad anxious.
[88] I was like, shit, what?
[89] And I was like, and then, like, some people, like, it got to the point of, like, where people take pictures and that.
[90] And I'd be like, why, why are you taking a picture?
[91] And I didn't understand.
[92] And then I'd be like, what's my name?
[93] Like, can I just think of what?
[94] Like, do you think I'm mistaken or do you, like, is it someone else?
[95] But most of the time, like, all the time, people say, oh, Jamar, come on, man, like, SBTV, da, blah.
[96] And then I'm like, yeah.
[97] Yeah, cool.
[98] But then also, like, my mum being on X Factor as well, like I used to see it with her, so she didn't win.
[99] But she got, like, fourth place in, I think it was, like, second or third series, which is the year that Shane Wood won it.
[100] But I remember going, like, shopping and people coming up to her and asking pictures and that sort of stuff.
[101] So I used to see that, and I never used to think that would be for me. Never.
[102] I was always Brenda from X Factor's son.
[103] And then it, like, switch.
[104] It was, like, Dramar from SBTV's mom.
[105] And I was just like, it's mad.
[106] How did you, how did that feel people coming up and asking you for photos and stuff?
[107] I just didn't understand it.
[108] first and then I sort of got a bit used to it but at first I was just a bit like whoa and wait wait where are you at with it now oh yeah I'm cool like I'm cool I always get like people they'll just literally stare in my face I'm right and then I'm like hi you're what I'm saying so I know how to deal with it now but at first when I was a little bit younger I just didn't know how to do with it because I didn't understand so that's the like publicity fame side of being in the spotlight what about the business side in terms of you were you were at the center of this like super fast growing media platform and you were like really an early mover in that space.
[109] I imagine you get brands swarming on you and there's team members and there's this sort of expectation that you have to be like the CEO and the founder and know what you know all of the right moves to make.
[110] What's that like at young age?
[111] You've got pay people as well.
[112] Yeah, I think I was like the youngest boss if you could say that.
[113] Everyone that I employed was older than me. And it was very daunting for me to be telling people, oh, yeah, do it like this, do like this.
[114] I used to let people sway my decisions because I was like, I've always been taught to respect your elders.
[115] So like, if I say, let's do a video like this, so I'm older than means, but I think it's like this.
[116] I'd be like, yeah, probably, you know, but actually got more experience, but or like more years on your age.
[117] But I had to learn to like sort of take that back and actually do what I wanted to do.
[118] But in early, early days it was very daunting.
[119] And like, I would never tell people like, oh, yeah, can you do this?
[120] Because I've been, oh, they're just way older than me. And I'm like, like, I'm a kid to them, do you know what I'm saying?
[121] And I think I had to overcome that, like, fear of just people saying, but you're this age.
[122] Like, what are you doing?
[123] Well, you can't tell me to do that.
[124] I know I say like that.
[125] And it's not saying that people that worked for me was like that, but that was just programmed in my head.
[126] Like, I used to tell myself that over and over again, that was definitely like a something that I had to overcome.
[127] because there's like a lot of kids out there that that will be thinking they might be 19 years old 20 years old whatever um they'll be thinking i think i'm too young to start anything or do anything what would you say from your experience um to those kids the now especially you can start business at whatever age i did pocket money pitch and kids like 11 years old was pitching me uh forecast i was like what this is crazy so i feel like the age now has been lowered i think like when we were in school on Entrepreneurship and business wasn't really, like, co -signed as much as it is now.
[128] And they're seeing people like myself, people like you, other people, like, breaking down the barriers.
[129] And, like, you know what actually enterprise can be done, like, at whatever age it is?
[130] And it doesn't matter what background you're from, because, like, people are actually making it happen.
[131] And you've got, you know, that Google advert was massive at the time.
[132] Actually, I feel like I remember where I was when I saw it.
[133] It was back in the first ad break of X -Factor that year.
[134] It was crazy.
[135] I know.
[136] I was, like, sweating.
[137] Really?
[138] I literally sweating.
[139] I got the list of like, where it was going, like it was on Sky Sports.
[140] Really?
[141] They gave me a list.
[142] Yeah, they gave me a list of every, like, it was huge.
[143] And, yeah, like, it was, like, Lady Gaga and Justin Bieber was, like, my counterpart.
[144] So I was, like, I was the one in the UK.
[145] And I think the reason why I did well is because, like, a lot of people related to the story.
[146] But it was a surreal moment.
[147] It was a surreal moment.
[148] Like, it was a surreal moment.
[149] And there's that on one end, which is, like, the, like, the, like, the, like, celebration and those that key moments which i think all business people encounter what are the the hard parts that people don't talk about the stuff where you know people will follow you on instagram they'll see i he's got an mb he's like he's done this google google advert he's got all of these amazing honors you saw you on a prime up poster the other day oh yeah yeah yeah i mean but what are the bits that um people don't put on instagram i have my moments in it so i'll be like some days I'm just like can't be asked like no even can't be asked it's just like I don't know what it is you just feel like demotivated a bit I don't know where it comes from like and like I think one of the things you can see that is if I don't post or don't post social media and I go disappear for a bit that's when I'm just like I just need me time sort of thing because it's like it is it is a job in itself to keep up the the um positive messages like i do quite often post stuff like if it's not going well i do try and do that as well as much as i post the positive stuff because i just want people to know the realism is not all like up you know what i'm saying like there are some times when i have like down times and where i'm just like just want to be left alone and i think that's so important and i always try and push those messages as much as i put like positive messages up as well and i I think it has a positive effect of showing the real of what goes on day to day instead of it.
[150] Yeah, because without you saying that, as an 18 -year -old kid watching you, I just think Jamal's always on point, he's always 100 % motivated.
[151] And this is...
[152] I'm not, I'm not, though, and it's like...
[153] And the risk there is, if I have a bad day and I'm someone that admires you, I think there's something wrong with me. Yeah, but in fact, I think what you've described is human.
[154] Yeah, like, you just feel like, oh, do you know what I'm saying?
[155] and I don't know if I'm going to do this or do that.
[156] And that, I try, like, that happens every night and then.
[157] It does.
[158] Question.
[159] Does that happen more now than it did at the start of your journey?
[160] Yes, because I'm much more known.
[161] So I feel like I've got something to live up to, like, more than back in the day, it was just me and my mates.
[162] Like, and I feel like when I was a little bit younger, you're a bit more nimble.
[163] Like, I'm getting older now.
[164] So it's like the mistakes you make.
[165] is like you've been doing this for how long now.
[166] You still make mistakes, but not as many mistakes as you make as when you're younger.
[167] So I feel like, yeah, it is a bit more pressure now.
[168] But I don't mind if something did bad happen, I would say it.
[169] Like, I would put it online and I just got to learn from it, isn't it?
[170] Yeah.
[171] I think of all the entrepreneurs that I know that I've followed, you've definitely been a real advocate of the truth and showing behind the scenes that I think other people wouldn't have the, honestly, the strength and the self -selflessness to show, because there's not really an, there's not a huge upside in showing vulnerability all the time.
[172] It's more something that I think you've done for other people, like the, you know, you did the documentary about mental health and the music industry and those kinds of things.
[173] In business, bad news is inevitable.
[174] Yeah, 100%.
[175] But people don't talk about it and no, no one shares that part as much, right?
[176] We all post the fucking, the awards we get certificates, whatever else.
[177] Yeah, like, because there are that, for example, if you're, like, to go real simple, if you're pitching for work and you don't get it, that's like, I think one of the things that happens all the time and necessarily don't talk about that.
[178] And I feel like, I haven't necessarily talked about that a lot where we'll go into it.
[179] But I guess that's an ongoing conversation because then you just repitch again instead of it being like, oh, we didn't win this brand.
[180] Brand works.
[181] You're going to say the brand.
[182] But I think that happens a lot.
[183] And I think people need to know that happens a lot.
[184] don't just win every single pitch.
[185] Like, I don't know any business that wins every single pitch.
[186] You always have like, except for man like Steve Barley, of course.
[187] No, I'm joking.
[188] We win them, but then we sometimes we lose them, we fuck up.
[189] Exactly.
[190] I know, exactly.
[191] A typo can fuck the whole thing up.
[192] That's what I'm saying is it happens.
[193] It happens to me. It happens to you.
[194] Like, I think that's important to know, like, some people might not get their first business for years.
[195] Like, you just got to keep on going.
[196] And I think that's one of the things I always try and push is that self -belief keep on going.
[197] because there were times when I couldn't get certain artists.
[198] Even today, I might not be able to get certain artists or certain brand world that I want to try and do and we don't win the pitch, but we just got to keep them going.
[199] And how do you deal with?
[200] What's your sort of coping mechanism with dealing with bad news as a young entrepreneur?
[201] And how has it changed over time?
[202] I think now it's much more organised instead of it being like...
[203] Emotional.
[204] Yeah, yeah, yeah.
[205] It's like cool.
[206] It didn't happen.
[207] Let's keep moving forward.
[208] Like whether that's investment or...
[209] brand work or working with an artist.
[210] And yeah, it's just about trying to keep that positive mental attitude.
[211] I think back in the day, I was a lot more like, oh, this is all going, that this is going to flop, that I'm done.
[212] Like, and I would disappear for like a few days.
[213] Like, no one would be able to get through to me because I'll be so angry that didn't get something.
[214] And I think that was just from dealing with business from young and not knowing how to deal with it and knowing that you've actually got a team with you.
[215] I had to learn how to do that and delegate because I always used to be very like it was all I want to do everything I want to do everything and I had to get out of that mindset because it was killing my like mindset was also my health was deteriorating it was very to delegate it was like one of the big things that I needed to learn they say that when something becomes a job or it becomes like monotonous or like the same every day and also when you get paid to do it you lose the creative motivation to do it.
[216] That's why you've always got to have oomph moments.
[217] Like, I class them as oomph moments, like moments in my career where it just gives me a new oomph for like a period of time.
[218] So like, for example, the most recent one was I did a fashion week party at Sirhouse, Greek Street.
[219] I saw it.
[220] Like that was an oomph moment.
[221] And it was like, we were saying in a group like, oh, yeah, let's do one for Halloween or let's do another one of Christmas or whatever.
[222] But it was like, no, let that marinate.
[223] Let that just like, you know what I'm saying?
[224] Let it's season.
[225] You put the season in the food, just got to let it get the juices, you know what I'm saying?
[226] And we need to, like when we, as well as we're our losses and our wins, we need to let it sink in.
[227] Because like if you lose, like, yes, dust yourself back up and get back up again.
[228] But you just need to realize what, how did you lose and how can you like not make that same mistake again?
[229] The same thing for your wins.
[230] Like let it get out there and then move on to the next thing.
[231] And I think like over the years, I wish I'd have to have these.
[232] oomph moments.
[233] I did a talk about creating and curation.
[234] I was a creator, creator at first, and then I ended up being a curator.
[235] And I think one of the, like, umph moments was like when I did the social media hub, the first ever social media hub at Buckingham Palace where I took a selfie with Prince Harry and Prince William.
[236] And I think it was from like one of that moment, I was like, umph.
[237] Like that lasted for like months.
[238] And it's like when we're working, you've always got to think of these moments.
[239] Like, and I always try to say, if I have four moments in a year, cool, that's good.
[240] A moment each quarter.
[241] And then I can have like little moments in between that.
[242] But it's just reminding people I'm still here.
[243] Like, because I'm like 10 plus years in the game now.
[244] It's like you always just got to have them sort of moments.
[245] 10 plus years in the game.
[246] You know, you started SB a long, long time ago.
[247] I must have been, yeah, about 16, 17 when you started, when you got into the game.
[248] How has your sort of love for what you do changed over time?
[249] You talked a little bit there about umph moments, but I'm like, the reason I asked this question, I think, because I'm like maybe five, five years into my business technically, I'll call it six or seven before we really got going.
[250] But five years into my business.
[251] And I still ask myself this question a lot about how much I love it every day and how passionate I am to come to work in.
[252] If there is ever a day where I come in and I don't have the drive, I start asking myself all these questions as to where it's gone.
[253] So like 10 years into SB, how are you feeling about the brand today?
[254] I feel like I could be doing a lot more, if I'm honest.
[255] Cars on the table.
[256] But my, again, like just from when I was a kid, my mind is like that.
[257] I'm involved in so much different stuff.
[258] It's like I need to focus on it a little bit more.
[259] Like the music scene right now, killing it.
[260] And even not just the scene in general, like I was with Maya Jam on the other day and like she's smashing the game.
[261] I was with like the showboys.
[262] they're smashing the game.
[263] I was like different camps and units all over up and down the UK.
[264] It just feels like a real moment.
[265] So I feel like I could be doing about, with SB, I could have been doing a lot more.
[266] And like 2020 vision, I'm going to be doing a lot more.
[267] I have so many plans with like big institutions that I'm working on at the moment behind the scenes.
[268] One of the British Library.
[269] So I'm like talking to like big brands.
[270] And these are oomph moments that will, I could do just that and that will last a few months.
[271] I'll do that again last a few months or a couple months, whatever.
[272] And I'll just carry on from doing that that.
[273] I feel like I'll be doing a lot more.
[274] Like, when I go out in the streets, people are like, why are you doing this no more?
[275] Where's the?
[276] And I want to bring back F -64s.
[277] Like, do more A -64s.
[278] But people got to realise, I was making contact for so long.
[279] And like the community staff just took over my life a little bit.
[280] And I really got stuck in with setting up the youth centres and working on that behind the scenes.
[281] So, yeah, I think, yeah.
[282] But, yeah, in terms of SB, I could do a lot more.
[283] on that sentence that I could be doing a lot more one of the one of the things that I think makes a lot of people that message me put a lot of pressure on themselves is that sentence is that constant feeling I have the same feeling right I always think fuck you should be doing more you should be further you should be doing better and even you know even like an 18 year kid that's just starting out there they're looking up at you they're looking up at like other people and they're thinking oh why like I should be doing a lot more and I think we're all in a world where we're all sat here thinking I should be doing a lot more How do you deal with that pressure?
[284] And does it feel like pressure?
[285] Does it make you feel anxious?
[286] 100%.
[287] Like, I think it reaffirms it when I see people and they told me, why aren't you doing this?
[288] And I'm like, why aren't I doing this?
[289] Do you know what I'm saying?
[290] And it's like, you could tell yourself again and again, why aren't you doing something?
[291] But when someone else tells it to you, then it's like, that's the consumer.
[292] They're, what their voice matters.
[293] Because you have it already in your brain, but someone just unlocks it.
[294] I always say people have, people have where it is what it is they want to do.
[295] inside them like i unlocked it when i was 15 like someone's nan could unlock it when i was 80 she started up a knitting business and it's like but everyone has that passion inside them it's just something that triggers it or something that you find where oh i can do that and then you go in one with it so i feel like yeah it's like they're inside you and someone just unlocks it and then that's what it's like you know what i could be doing more do you um procrastinate oh i am the biggest procrastinator i'm so bad I don't know if people know that, but I am the biggest procrastinate in all time.
[296] I actually think I'd be top three, top ten, top, top, top three.
[297] It's so bad.
[298] I don't know how, it's like one of the biggest things.
[299] Like, I don't really talk about it, but it's bad.
[300] There'll be certain things, like certain videos that are still not out from years ago.
[301] Like, it's like I'm a gerbil, like a hamster.
[302] I just keep everything stored, like, and it's really bad.
[303] Like, it's a clutter, like, in my brain.
[304] But, like, there's projects that I've been, like, on the table for age.
[305] like big projects and it's just because like I'm just like yeah oh and I oh like if you know that me then you know that me then you know that me in your mind what is procrastination for me procrastination is getting to the point where you've thought about something so much that you've almost talked yourself out of immediate action yeah like in a in a way so you think you might think to yourself I've got that essay to do in school, I really fucking don't want to do it.
[306] And there's that question which I don't know how to answer.
[307] And, oh, God, I have got some time.
[308] And you talk yourself so much out and you find yourself fucking like, you know, like kicking the ball at a fucking wall instead.
[309] Yeah, and you go and find other things to do, which doesn't have anything to do with that.
[310] The task at hand, the thing that you're avoiding, there tends to be a psychological, often bullshit barrier as to why you're not confronting it.
[311] So it might be, oh, you don't know the answer to question three.
[312] It might be that you fucking hate it It could be some It might be that you're like scared of failing A lot of people procrastinate from doing things Because they think they'll fail Yeah so that's like me and talking I can't do kinos I think this is something that will surprise something Surprise a lot of people I can't do kinos It's just like my fear Like I just think of like I'm coming hands thinking about it now But like there's been so Like whether it's like Not paid or like big paid jobs I've had to turn them done, like, because I can't get over that going on stage for 15 minutes and just talking.
[313] I got a little game for you, Jamal, here.
[314] So I'm an 18 -year -old kid, and I come to you, Jamal, and I say, Jamar, I respect you and admire you so much.
[315] I've got a problem, though.
[316] I can't do keynotes.
[317] Oh, lovely, bro.
[318] I say, go look at Steve Bartlett.
[319] He's the don't at him, you know what I'm saying?
[320] No, what did you say to me, though?
[321] Genuine question.
[322] Don't look at Steve Bottley's videos.
[323] Are you mad?
[324] No, no, but surely it's the same principles as like.
[325] Like, as everything else you've done in overcoming your life, it's the same set of life.
[326] I don't know, but I'm like so comfortable with not doing it.
[327] Like, and I feel like I've built that barrier in my head.
[328] Like my agents are like Jamar do media training.
[329] We get public speaking courses.
[330] They do all the top speakers in the game, Sir Ken Robinson at all.
[331] And I was like, I just can't.
[332] I just can't.
[333] Maybe one day I'll get over it.
[334] But at this moment and time, I've managed.
[335] And I was, and this is what I'm saying, I've managed to, I feel like, what if?
[336] I've managed to get to where I am today.
[337] without doing it like but and then i think imagine if i did do it like i could be just doing do you know what i'm saying it's just nuts like how i've not that barrier in my brain won't allow me to do it and i've done a i've done a tedx talk which i said the future prime minister will come from youtube and it went all right but like there could have been i think like after that i closed myself off again like i should have taken that learned on how i can improve because basically it was like um it was like i just wanted to finish it and anything thing I want to finish, I rushed.
[338] Like, I did an Hermes catwalk.
[339] Like, my first of a catwalk, I couldn't believe I did it, yeah?
[340] And, like, literally, I walked on, and I walked so fast to get off the catwalks.
[341] I was just like, you know what I'm saying?
[342] It's like the same thing with talking.
[343] I was talking so fast.
[344] I wasn't letting the words marinate.
[345] I think people are going to know this word.
[346] Marinate.
[347] Marinate is that can be applied to all aspects of life.
[348] Trust me. But yeah.
[349] What are you scared of?
[350] Talking.
[351] Kilos.
[352] I think failure and I think like having people not care about you anymore at the end of the day the audience is the most important thing the reason why we're doing this is like we've got an audience we've got like followers you've got people that look up to us you've got people that and I feel like once someone a lot of people don't care about is what you're doing you've got to look at something else so it's like if people are not checking through anymore then you don't really have a business because the consumer is like quite important to businesses anyway and just not being able to do the stuff that I procrastinate about a lot of time as well so like there's loads of projects and I think crazy stuff I think like every day is our last day I feel and like sometimes I go to sleep and I'm like crazy stuff like why it's if I'm not alive to see that like I don't know what's what why I think like that but it's like there's that and there's other stuff like I've got a project with the VNAs or like an artist that I'm going to work with in like a month's time two months time but I think what happens if I'm not going to be a life of that I don't know where does that come from I don't know I honestly don't know I just think mad stuff I'll go to sleep and I'll be like damn like if I just like but I think I've had a lot of death in my life as well which is like sort of like I've known people that have like died in their sleep like S -A -A -D -S I think it's called but it's like you just your heart stops and then like I've known a few couple people like that or like people that are not around no more and it's just like your mum had a battle with cancer which I talked about a lot what was that what was that like because my mum I remember when I was younger I think I was about 12 years old my mum came home and she said to me there's a lump in my breast and for the next maybe about two weeks until she had her second stage scan of it it was like you know world chattering I guess and I must have been 12 11 maybe even younger so when I read that you had been through a very similar thing and your mum had been diagnosed.
[353] My mum was, turned out it was a cyst which she had removed.
[354] A lot of people don't understand what that must be like, especially when you're, you've got this sort of big business that you've got to maintain and keep focus and keep up appearances over here.
[355] But then something like that so personal and close to home happens.
[356] What's that like?
[357] I just remove myself from a lot of stuff.
[358] I just didn't want to just be out and about and I feel like it was definitely a moment that made me appreciate life a little bit more and providing a little bit more for family and close ones around me just like open my mind a lot like we're not on this earth forever like we're alive the only thing certain is death I don't want to say this I was talking about death a lot but it's like you've got to try and do as much as you can in the time that you're given and I feel like everyone's got the same 24 hours on this planet I saw that quote like you got the same 24 hours as Bill Gates, Richard Branson or whatever.
[359] So it's like trying to appreciate that and trying to give it all as you can but still maintain a healthy lifestyle because otherwise it will like you'll spend like I hear people that spend 21 hours awake like working on it.
[360] You just got health is wealth as well because health is wealth as well because it's important.
[361] If you're creating a business or you want to do something and you ain't healthy, that's going to affect you.
[362] Your health is the most important thing.
[363] One of my, I don't think I've ever said this before, but one of my fears is that I'll be so consumed in running my business and then one of my close family members will die, and I'll look back and regret not spending more time with them when I had the chance.
[364] And I think I don't want that moment to make me realize what actually mattered.
[365] That happened to me. Really?
[366] Yeah, yeah, yeah, yeah.
[367] Like, I've got a very big family.
[368] Like, I think, like, my grandparents were like 18 brothers and sisters.
[369] It's crazy.
[370] Like, I don't know half of my family.
[371] And I was so, like, I would never go to gatherings, like, all that sort of stuff.
[372] And it was like, and then it came a period of time where I started wanting to go back and check my aunties and my uncles and my cousins because I realized I was consumed by it.
[373] Did you get to that point?
[374] Consumed by your business.
[375] Bro, it's now.
[376] Yeah, yeah.
[377] I don't call my, like, I'd be keeping it facts because it's just, what's the point me lying?
[378] I call my mum This sounds so bad right Your opinion of me Is going to go in the fucking toilet Once every two months It's bad My mum and dad live in the UK I'm in the south -west in Cornwall I travel around the world That's where my suitcases are over there I'm going flying to New York Just been told I'm flying to New York now So like And I don't Like I'm not good at The balance is my biggest Floor I don't have any balance It's all work for me And that's why I say That's one of my biggest fears is figuring out before it's sort of too late for them to smell the roses that I had a priorities issue and it's almost like I'm aware of it but I'm not I've not done anything about it yet I relate like I relate and I believe everything happens for a reason like I remember when I moved out which is when your mom got diagnosed no so I moved when I moved out like 21 so I like yeah right and then I sort of moved back to like when she when that happened right but in that period of time I didn't at the same thing like I was so into it like Like, my mom and dad would message me and it would take me, like, time to message them back.
[379] And they'll be like, oh, you're right?
[380] Like, do you know what I'm saying?
[381] Like, so I resonate with that.
[382] But then also, like, I bumped into my aunt who used to look after me when I was younger.
[383] And I thought about it, I've never had a picture with her.
[384] And I was like, what?
[385] So I sat her down.
[386] I was like, look, we're taking a picture.
[387] It's like, no, we're not, no, no, no, no. And I was like, pictures create memories in it.
[388] And I was just thinking about it, like, our family.
[389] Family is important, but at the same time, like, people that I've only just met, I, like, could have more meaning in my life than some family members in the whole time.
[390] And that's bad.
[391] But, like, because that's because you don't see them.
[392] That's the people that you connect to and that you work with on a daily basis, you know what I'm saying?
[393] And your people and your business become a family.
[394] And that's just how life is.
[395] And I think people beat themselves up over a little bit.
[396] but I do think it's important to check for the people that mean a lot to you, definitely.
[397] And when you got that news that your mom was, she was sick, how did that impact your ability to run your business?
[398] Fortunately, my people in my business was like, tomorrow I'd take as much time as you need.
[399] In my head, I was like, oh my God, is she going to die?
[400] Like, because I was like, oh my God, like, I think she had like stage three or stage three.
[401] I was really like, really late.
[402] like, she got diagnosed with it.
[403] And, like, I think one of the big things that I learned from that was her positive attitude and self -belief came from me, just from me just being, do you know what I'm saying, going through it.
[404] And she applied that, like, very, like, even though she's losing her hair, like, all that sort stuff, she applied that.
[405] She was like, I took your mindset and I was like, I'm going to make it through it.
[406] And she made it through it, which is good.
[407] And now she's like killing a game on loose women.
[408] So she's doing good.
[409] She's doing good.
[410] That's awesome.
[411] One of the things I actually spoke about in the last podcast I did was about race and the topic of race.
[412] Here's my kind of opinion.
[413] One of the things that I've got to be honest frustrates me a little bit is when minorities, specifically black minorities because it's the group that I feel like I can identify with the most, fall into the trap of thinking that their race will.
[414] hold them back or even in cases of like you know um gender or even ageism um will hold them back because they are black and it's a young successful black man like yourself um do you ever see that and what's your opinion of it i used to but that's about i used to think is because i'm black yeah yeah and now like i don't think that as much but that depends around the people that you hang around with and that you surround yourself with because i surround myself with so many different groups and I like to connect those groups.
[415] So like my upmarket city boys I would connect them to like my state boys and we'd go to like sir house for example and they would all be there and they all get on and they all like fine but everyone seems to make the segregation and I like I think back in the day I used to have that in my head if I never used to get anything as I was because I'm black it's because I'm black and then I built my mindset out of that because it was going to keep me trapped if I kept like thinking like that time and I just got to um like I feel like it doesn't like doesn't matter what what race you are um it goes deep it goes deep like it goes deep like obviously the history yeah like that you can see like like black history and you can learn about it and I'm not going to go into it I know bits about it and I'm not like I'm not going to say I'm like a historian or whatever but I know about like the oppression and stuff yeah oppression, oppression and all that.
[416] But it's like we're in a new age.
[417] And people can say, oh, what age or race or whatever.
[418] But it's in your mind to be the change you want to see in the world.
[419] That's a Gandhi quote.
[420] And I try and make sure that I don't let that affects how I move.
[421] Because otherwise, it's not a blame game.
[422] You just got to carry on.
[423] You've got to do it.
[424] And it's like a self -fulfilling prophecy if you start to believe it, right?
[425] Yeah, like you manifest, do you know what I'm saying?
[426] Why don't you manifest you're going to do something else?
[427] Not manifest, that's because I'm black.
[428] And the reason I didn't get that is because I'm black or it's because I'm young.
[429] Like, I remember I used to do that as well, like, it's because I'm young.
[430] But then I, like, ended up employing someone that had 20 years of experience.
[431] And then me and that person combined got the job.
[432] You know what I'm saying?
[433] And you just got to think you're in a situation.
[434] How do you take it and change it that to the way that it can fit you?
[435] and then build on it.
[436] And that's what I think frustrates me about it is because I see the issue, no discrimination is a very real thing.
[437] And I'm not denying that it is.
[438] Yeah, 100%.
[439] I think we all have our own prejudices.
[440] Yeah.
[441] Stereotypes and all that.
[442] 100%.
[443] But that's not something that I can really change at scale.
[444] Like I can't change the prejudice in people.
[445] But you can change your mindset.
[446] Yeah.
[447] And I actually think that the prejudice or the belief that I'm being, I'm at a disadvantage because of something like my skin color that I can't change.
[448] is more dangerous or more conducive with me not being successful than the little bit of prejudice that John at that brand might have towards people that look like me. So I think the mindset becomes a bigger issue.
[449] This is a controversial topic, of course, because, you know, the important nuances that prejudice and discrimination are still very real things.
[450] Yeah, 100%.
[451] But it's you, how you deal with it.
[452] There's that saying of, like, people get thrown things at them all the time, but it's your reaction that is what makes it, whatever it is.
[453] Do you know what I'm saying?
[454] Look at the football at the moment and racism.
[455] For example, Rahim could turn around, run into the crown and start to slapping whoever's being racist, but no, he deals with it properly, like a big man, diligently, and do you know what I'm saying?
[456] So it's about how you deal with it, definitely.
[457] You spoke in your documentary about mental health in the music scene, you spoke a lot about your own battles with anxiety.
[458] it's something that seems to be seems to be more prevalent now in our generation than ever before you know people point the fingers at social media and all these kinds of things you mentioned earlier that you had you felt you had a very cluttered mind which I thought was an interesting use of words what has your sort of experience with mental health been and are you closer to understanding what is causing it and what helps to sort of I guess cure it yeah like I find I find it affects everyone like you'll have these moments these times where you wake up and I don't know your serotonin levels might be low or whatever but like I can only talk for like how I deal with it so like how I deal with it is like trying to eat better like because when I have heavy meals it just makes you feel groggy and I just feel oh you know what I'm saying um slow gym like is another thing um keeping that healthy and just switching off on time and spending some time with friends and that is quite important a recent thing is like football for me like I was obviously a massive football fan when I was younger but when I started doing SB it was like I couldn't go to the pub and watch games or go to Stanford Bridge and watch the games so music took over my life and it was like even again like Chelsea was playing Valencia yesterday and I was talking at Havas and it was like I've got a season ticket and it's like I balance like it's happening again like where I'm stuck in between like do I go here and do I turn this down and I think a lot of people didn't realize that I was a massive football fan and like I've like starting going to a lot more games and it just like it just removes me from everything and I'm just in the game for like that period of time which I find for me personally like it's like a relief like just from my crazy world and then I go back to my normal world again that's a bit weird but yeah And you see you, I read somewhere that you, your sort of relationship with anxiety is quite unpredictable in the sense that your anxiety comes over you randomly with a, without apparent cause.
[459] Yeah, like I'll be in a place or I'll go into a place and I'll be like, I don't, I just, I don't know, I just like leave.
[460] And did that start at a certain age or a certain time or was it?
[461] Um, I think so, yeah, it's like, I think it was a confidence thing as well.
[462] like from young I always wanted to make videos and just put them out there and whatever topics I wanted to talk about I was going to do a few videos and that was it I was going to have like no real life interaction and I think that like it's just always been there I don't know how to I don't know how to explain it really but I think a lot of it is confidence of like it used to be like money gives you confidence and then I realized your actual life and your relationships gives you confidence with people like and I think it was just the wrong messaging that I was looking at and I was giving into that allowed my brain to be sort of sidetracked into what is what is life what is a fulfilled life and then that's what created me having that getting anxious in certain places over I don't like this vibe or whatever but I remember I worked in Top Man for like four or five years and that actually built my confidence a lot because I used to have to go up to people and ask people for storecars, I did not know.
[463] And I think that that was one of the most frightening things I had to do.
[464] And that helps me, like, build, like, more relationships with people talking to people because I was just a very closed kid.
[465] When I was, I just did this show with Channel 4 in a school called Secret Teacher.
[466] Oh, yeah, yeah, yeah, yeah.
[467] And it was one of the things that I discovered from that process was that the people that I thought were the class clowns.
[468] So I walked into this classroom.
[469] I see all these kids.
[470] some of them are like throwing pencils telling teachers to eff off throwing bottles just messing around and I'm sat there in lesson one thinking these are just these kids are just assholes like they're just like horrible people right and then the more I got to know the kids you un un sort of ravell their stories and find out that the ones that are the biggest class clowns and behaving the worst were in fact bullied for four years when they were you know like six years old and they were they are they are the ones that have the lowest confidence and in fact their behavior was kind of a way to mask their kind of lack of confidence in themselves or the like the education or whatever do you think that's is that something that relate you can relate to yeah definitely i think like like and a thing with me like i picked the wrong battles like from when i was young like i remember in year seven like i was in class and i think like someone must have like through like a rubber in the back of my head yeah and i was like what like I just got so angry and like I think with that certain group of people that person was hanging around with I had like a problem with them like and I think I don't know where it came from whatever I just thought like yeah he's like just picking on people whatever and I remember I had outburst like when I was like younger in the early days when I was like year seven and you're like everyone's new it's like you're you're making your name.
[471] It's like you're finding out who your group of friends are and you're sort of like figuring out how you're going to like go from your 70, 11.
[472] And I think yeah, it can have an effect.
[473] You talked a second about figuring out more as you've gotten older what like fulfillment is in life and what like happiness really is.
[474] Do you have that answer?
[475] I don't have the answer.
[476] Do you know what it is for yourself?
[477] Do you know what the things are that?
[478] For me, what makes me happy is being able to give back.
[479] I think when I, when earlier like, Years ago, I think money was like a big happiness factor, but I have no people that I've got serious money and they're not happy.
[480] So I feel like me, happiness for me is like being able to give back and improve other people's lives.
[481] Like, and I was doing that for years with SB.
[482] I put artists on and then they'd blow up and then I'd be like, yes, I've like been helped, helped a career, do you know what I'm saying?
[483] And then like after that, it became more about the community of doing the stuff, the youth stuff and that like for me is fulfillment and you on the topic of giving back to people you're opening youth centers back up in london yeah yeah yeah i've got like four um supposed to do one and then it ended up opening four because i just got carried away um there they were centers that were closed um two were like dropping sessions where young people can come and uh just somewhere outside of school and outside of your home um where you can come and just talk like if you've got problems or whatever and we want to try and do a lot of mental health workshops and then we've got another session which is like music and media um which like jb are kind of like throwing loads of stuff at us apple giving us loads of stuff where young people come and learn to produce film um anything that you want and then we've got one which is sports which is like for kids that want to do sport and i think the main thing i want to do with these centres is like we've engaged over 150 kids over the past 13 14 weeks but it's like if a young person comes to me and says I ask them what do you want to do one was like I want to be a lawyer one wants to be a sprinter one wants to um be a librarian whatever I would then use my contacts to connect them to that right person so then I'll go speak to like a law firm or go speak to like Apple or go speak to the British library and then get that young person in there for work experience whatever and to try and help build their self -belief and confidence because I think that's one of the big things that I didn't have from when I was young.
[484] I didn't really have the confidence and self -belief because no one used to tell me you could do that, you could do that.
[485] I just sort of like looked at the TV and the newspapers and internet and made up my own mind.
[486] But that's one of the big things that I want to try and do for the young people today.
[487] What impact did money have when you left a top man?
[488] I started making some money.
[489] I don't know.
[490] People like never know people might be scheming on you.
[491] Touch world.
[492] I've never been like robbed or whatever.
[493] But like you just never know I've had people like say oh Jamar be careful like people kidnap you and whatever and I'm like because I think like people have that perception of you're making loads of money like in early days and it wasn't that at all but it was like oh you've got like millions of views you must be making loads of money so I feel like money just brings money brings happiness and sadness I think but in the early days I used to think money was money made the world go around I don't think that anymore why not because money comes and goes like you're not going to take like all the clothes that we're wearing and that when you're in the grave it's not going to matter obviously you're going to have money left back for your family your clothes ones whatever but it's like you have money and you lose money I've had money I've lost money like so it's like if I gave you a hundred if I give you a check for one billion right now would it make you happier oh because he's smiling I don't know Yes or no Do you know what I'm saying It has its pros and its cons Like And I think it's what I would use the money for Like I think if I use the money for Self Yeah Self like going by a big Yacht house Like Because that could be very lonely Like whereas if I went And I did a tour And I open up centres Obviously you want to spend a little bit money In yourself But if you spend it all in yourself I think that would create like crazy sort of dynamic like that would like go crazy because some rich people I know are so bored like what could have a while yeah I'm gonna go fly to Monaco today yeah I'm gonna fly here and it's like do you know what I'm saying but you can surround yourself with those rich people but like normal people they have nine to five it's not gonna come because you want to fly there for like god knows how long but I don't know you said about money can make you feel quite lonely especially if you get a big ass house and you're like mistake I made when I was 20 for a big house 40 miles away 40 minutes away from all my friends thinking I was some big guy and then realise that I get home at midnight so it's a 40 minute drive that I didn't want to do at night and an hour in the morning I think everyone does that I did that as well yeah I did that as well like and then I realised I wasn't like for people to come visit it's like it's from long but then you realise who your true friends are a little bit if they come and visit and I was only a few that actually came to visit like where I was living far basically went from west to east and that journey is like an hour in itself yeah so but yeah that you actually realize you're true friends are and I feel like when you're creating a business you're gonna get a lot of people that will be like oh you forgot about me like where are you like do you know what I'm saying but the real ones always be there and I've realized that years later down the line but it used to affect me like why my friends not talk to me anymore like they just think like I'm big -headed or whatever but they didn't realize I was just chasing a dream and I think at a young age they only saw that as like they didn't realize that I'm talking to until now.
[494] We're like, okay, we get it.
[495] And I think that's because as you grow up, you gain experiences and you learn how to sort of deal with stuff.
[496] And has there been real lonely moments for you running the business?
[497] Yeah, there's been sort of lonely, lonely parts.
[498] Because people say that entrepreneurship and like running businesses is a really lonely, lonely game.
[499] Yeah, I think like, I think that's what I had to deal with when I was younger.
[500] Like, now I think I've got like quite a good support.
[501] support group, but when I was younger, I didn't have that support group.
[502] And I think that's what, like, was programmed into my brain, like, this is how business is.
[503] And I don't think it is and it isn't.
[504] So, yeah, like, I've dealt with, like, the lonely aspect from when I was younger and I didn't have anyone to ask.
[505] And I remember, like, my parents, like, didn't think I could ask them because they didn't understand.
[506] And it's like, if I asked them about certain things, I'll be like, I don't get it.
[507] So I've dealt with the loneliness when I was younger.
[508] Now, if I, if there's loneliness, I know how to do.
[509] with it.
[510] When I was young, I didn't know how to do with it.
[511] And I dealt with it however I did.
[512] What's the future for Jamal Edwards then?
[513] What's the like the big, you know, when you look into it, I don't necessarily have a plan for myself.
[514] I don't expect people to have a plan.
[515] But when you think about your future, what is that?
[516] What does it look like and feel like?
[517] I want to do my own podcast.
[518] I don't know.
[519] I live like power now, isn't it?
[520] I live in a power I'd like to do more that personal brand staff and I feel like I've been building the Jamar Edward's brand outside of the SB I'd like to do some more management and like tour travel the world a bit as well but travel the world and much more of a leisure tip instead of always being around work I don't think that whatever happened but I can talk it into existence I'd like to do more like youth centres I'd like to open up more youth clubs I like to be involved in more entrepreneurship managed musicians Will you ever be satisfied Never You can never be satisfied That's to be on a T -shirt Never satisfied If you were to I know you don't like talking about this topic Because you said it earlier But if you were to drop dead today Yeah Would you have any regrets About the way you'd done Jamal I don't think so And I don't know Is that right answer for that There's not a right answer No I don't know I feel the same way Like, I feel like, oh, I feel like I had a good, good run.
[521] Yeah.
[522] I feel like it's decent.
[523] Like, I don't know.
[524] Like, I feel the same way.
[525] Like, I think, yeah.
[526] Would you still be thinking a little bit though?
[527] I could have done that project.
[528] Yeah, 100 % I could have done that project.
[529] I could have filmed that person.
[530] I could have done that acting role or whatever.
[531] I don't know.
[532] Like, and I think that I'll always be, like, always be in my head.
[533] Probably watch you.
[534] Yeah, do you know what I'm saying?
[535] And like, I really, I really believe in, like, just, like, just, like, keep on going like keep on going no matter what it is you're a you're a you're a you're known for your network and for being a network is your net worth exactly and you're you're someone of all the people that I probably had on this podcast I don't think anybody's got a better network or sort of a phone book than you because it's well only Steve Barlet of course no mine's nothing like you was bro no no my network isn't like yours bro no it's not there This is the facts.
[536] Well, no, come on, man. No, but, like, this is, because it's, like, central to your business model as well as being able to, like, connect people, bring them on.
[537] And then, you know, the success of SBTV has been blowing these people up, like Ed Shear and, etc. So I guess my question is, a question I always ask everybody.
[538] You're having a dinner party.
[539] Oh, God.
[540] Who's on the table?
[541] Six people.
[542] I'm there, because it's my house.
[543] Come on.
[544] You're there.
[545] Right.
[546] Four other people.
[547] And the only, the only.
[548] dead or alive dead or alive and also want to know what the starter is the main course and the dessert Jesus oh my god give me time you can have all the time in your own who was like the first person that popped in mind when I said that was there a person yeah who was it it was Stephen Hawking and Nelson Mandela really?
[549] Yeah yeah because I met Stephen Hawking before yeah yeah it was like mad and he I think he went to he met my mom as well when my mum was in, we were Wauki, so he went to go watch that had a Dominion Theatre.
[550] I was just trying to think of who are the greatest minds in the world, like, mixed with random ones, like, I don't know, like, chuckle brothers or something.
[551] Chuckle brothers.
[552] Like, like, chuckle brothers there, man. So, yeah, I think, look.
[553] Does Stephen Hawkins get a seat?
[554] Yeah, definitely.
[555] Nelson Mandela, have some females in there.
[556] So, like, Mother Teresa or something.
[557] Nice.
[558] One more.
[559] One more?
[560] That's it.
[561] Wait.
[562] Four.
[563] You sat and that, you can ask them to get back up again.
[564] Four people dead or alive.
[565] Stephen, I'm going to have to ask you to stand back up.
[566] Jamal's not sure.
[567] Oh, no. Nelson, if you could just get to your feet.
[568] Wait, wait, wait, wait, wait.
[569] Oh, my days.
[570] Damn.
[571] I put them back on the waiting list.
[572] Oh, nah.
[573] How could do that to a man like Stephen?
[574] oh mate like i'm like using it really old school like just to like get some knowledge you know what i'm saying like um i'd say like throw Oprah winfrey in there as well yeah if you had to invite one person that's featured on sb tv who would it be not easy question do you know one like someone came to my head dave really yeah yeah yeah yeah yeah he's like yeah he's like like i feel like because i'm watching top way.
[575] I mean, he smashed that wall as well.
[576] That's what Puzzler came to my straight way.
[577] That's interesting.
[578] Yeah.
[579] He's killing the game.
[580] I'd say, I'd say Dave.
[581] Fried dumplings.
[582] Nice.
[583] Then for the main...
[584] What's your African heritage?
[585] Where are you from?
[586] I'm from St Vincent, Caribbean.
[587] So, yeah, St. Vincent and Grenadines.
[588] I was born in Botswana.
[589] Oh, shit.
[590] Botswana to St. Vincent.
[591] I don't know.
[592] Like, I'd like...
[593] I'd like, I'd like going off on topic, but I'd like to find my real dad one day and know what side that side is.
[594] I don't know what my other side is, which is a bit...
[595] Have you ever tried to find him?
[596] Yeah, and, uh, no, I don't know, I don't know, I don't know.
[597] I've done that ancestry thing, isn't it?
[598] Right.
[599] I don't know how true that is.
[600] That's a whole other kettle of fist.
[601] That's a whole other thing.
[602] Um, but yeah, um, main, the main, uh, Do you know what, I'm just going to go standard, like, rice, peas and chicken, I think.
[603] Nice.
[604] Now, this is so stereotypical.
[605] Yeah, of course he's going to choose that.
[606] Do you know what?
[607] Actually, I will have the Jasmine T -smoked chicken.
[608] Oh, nice.
[609] Yeah, like that.
[610] Oh, that's still chicken.
[611] Oh, my God.
[612] I'm thinking about chicken so much.
[613] Do you know what?
[614] I'll go throwing some sea bass.
[615] Sea bass.
[616] Yeah, sea bass with rice and some nice.
[617] Some nice, but it's got to be.
[618] have loads of garlic.
[619] I love garlic, garlic and ginger, with some basmattie rice, yeah, with some nice sauce.
[620] And then for dessert, I will have scones.
[621] Oh, my God.
[622] Scones?
[623] I don't expect that.
[624] You've been hanging around with roars too much.
[625] No, I was just like 14 of the masons as you do.
[626] I love scones, like scones, yeah.
[627] Because I'm not a big dessert.
[628] I like brownies and jelly and ice cream, sort of.
[629] But scones, yeah.
[630] Oh my God.
[631] I'm going to have to get some scones today.
[632] I've started it.
[633] I'm going to at you in a story.
[634] I'm like, Steve, I've got scones.
[635] Like clotted cream and jam.
[636] Oh my God, my mouth is watering me. I'm going for scones.
[637] And then for the drink, I'll have a ginger beer.
[638] Oh, really?
[639] Old Jamaica ginger beer, like banging with some hot chocolate.
[640] And the thing, I'm not over, I've never drunk coffee in my life.
[641] Like, people always want, like, I have an espresso.
[642] I like cafe patron, but I've never had coffee.
[643] So I feel like, if I give in the coffee, when I'm tired, that's just going to be, I know people that, wake up and that's it I have coffee every day but yeah that's that's my meal yeah it's dope a little bit of everything and you clearly are food and you've got that sort of African you know heritage Jamaican heritage which is Caribbean heritage which is we got there in the end yeah thank you so much for your time I really appreciate thank you for having me on SB don't yeah the other SB maybe that's the podcast you should start SB yeah just do some SB's first I'll do you and then I'll do still bang every SB That would be dope.
[644] That would be dope.
[645] Who else is there?
[646] I don't know.
[647] Get thinking.
[648] Anyway, thank you bro.
[649] Appreciate it.
[650] Pleasure.