The Diary Of A CEO with Steven Bartlett XX
[0] Did you know that the DariVosio now has its own channel exclusively on Samsung TV Plus?
[1] And I'm excited to say that we've partnered with Samsung TV to bring this to life, and the channel is available in the UK, the Netherlands, Germany, and Austria.
[2] Samsung TV Plus is a free streaming service available to all owners of Samsung Smart TVs and Galaxy mobiles and tablets.
[3] And along with the Dyeravisio channel, you'll find hundreds of more channels with entertainment for everyone all for free on Samsung TV plus.
[4] So if you own a Samsung TV, tune in now and watch the Dyer of a Cio channel.
[5] right now.
[6] From watching your journey as an 18 -year -old kids sat in Mosside in Manchester, watching YouTube and reading articles and things like that, I got to see one, I guess, one dimension of being a successful young entrepreneur.
[7] But there's this other dimension, which I think, especially at that time, nobody really talks about.
[8] And I think it's probably quite hard for you to articulate the true nature of being a young, successful entrepreneur that had a lot of spotlight and a lot of people talking and really on this wave of sort of YouTube when I was watching you in the day.
[9] So I guess my question is, what are the things about being a young entrepreneur when you came up, where you came up that people just don't appreciate or just don't realize?
[10] I don't know.
[11] I think it's just living your life in a public.
[12] Like, and I'm all for making mistakes like and for people to learn from them and myself learn for them.
[13] But I think it was a lot of pressure of making sure you're like, like the way you dress, All that sort of stuff.
[14] And it was only to a certain point where people didn't know who I was.
[15] It was only my local, the local people that knew who I was.
[16] The Google Chrome advert then took me to another, like, level in terms of, like, publicity, which I was, I think, like, about 19.
[17] Really?
[18] I mean, I was just like, whoa, it's just mad.
[19] Like, people coming up to me, taking pictures, people staring at me. I was like, what are they staring at me for?
[20] I was just getting mad anxious.
[21] I was like, what?
[22] And I was like, and then, like, some people, like, it got to the point of, like, where people take pictures and that.
[23] And I'd be like, why, why are you taking a picture?
[24] And I didn't understand.
[25] And then I'd be like, what's my name?
[26] Like, do you think I'm mistaken?
[27] Do you, like, is it someone else?
[28] But most of the time, like, all the time, people say, ah, Jamar, come on, man, like, SBTV, da, and then I'm like, yeah, cool.
[29] So that's the, like, publicity, fame side of being in the spotlight.
[30] What about the business side in terms of you were at the center of this, like, super fast growing media platform and you were like really an early mover in that space I imagine you get brands swarming on you and there's team members and there's this sort of expectation that you have to be like the CEO and the founder and know what you know all of the right moves to make what's that like at young age you've got pay people as well yeah I think I was like the youngest boss if you could say that everyone that I employed was older than me and it was very daunting for me to be telling people are you do it like this, do like this, I used to let people sway my decisions because I was like, I've always been taught to respect your elders.
[31] So like, if I say, let's do a video like this, so I'm older than me, but I think it's like this.
[32] I'd be like, yeah, probably, you know, but actually you've got more experience, but or like more years on your age.
[33] But I had to learn to like sort of take that back and actually do what I wanted to do.
[34] But in early, early days, it was very daunting.
[35] Like, I would never tell people like, oh, yeah, can you do this?
[36] Because I've been, oh, they're just way older than me. And I'm like, I'm like, Like, I'm a kid to them, do you know what I'm saying?
[37] And I think I had to overcome that, like, fear of just people saying, but you're this age, like, what are you doing?
[38] You can't tell me to do that.
[39] I know, I say like that.
[40] And it's not saying that people that work for me was like that, but that was just programmed in my head.
[41] Like, I used to tell myself that over and over again, that was definitely, like, something I had to overcome.
[42] Because there's, like, a lot of kids out there that will be thinking, they might be 19 years old, 20 years old, whatever.
[43] they'll be thinking, I think I'm too young to start anything or do anything.
[44] What would you say from your experience to those kids?
[45] Now, especially you can start business at whatever age, I did pocket money pitch and kids like 11 years old was pitching me forecast.
[46] I was like, what?
[47] This is crazy.
[48] So I feel like the age now has been lowered.
[49] I think like when we were in school, entrepreneurship and business wasn't really like co -signed as much as it is now.
[50] and they're seeing people like myself, people like you, other people, like breaking down the barriers and like, you know what actually enterprise can be done, like, at whatever age it is.
[51] And it doesn't matter what backhand you're from because, like, people are actually making it happen.
[52] That Google advert was massive at the time.
[53] Actually, I feel like I remember where I was when I saw it.
[54] Yeah, it was like the first ad break of X Factor that year.
[55] It was crazy.
[56] I know.
[57] I was like sweating.
[58] Really?
[59] I was literally sweating.
[60] I was all my goodness.
[61] I got the list of like where it was going like it was on Sky Sports.
[62] Really?
[63] They gave me a list.
[64] Yeah, they gave me a list of.
[65] every like it was huge and um yeah like it was like lady gaga and justin bebo was like my counterpart so i was the one in the uk and i think the reason why i did well is because like a lot of people related to the story but um it was a surreal moment it was a surreal moment like it was a surreal moment one of the one of the things i actually spoke about in the last podcast i did was about um race and the topic of race here's my kind of opinion one of the things that I've got to be honest, frustrates me a little bit is when minorities, specifically black minorities, because it's the group that I feel like I can identify with the most, fall into the trap of thinking that their race will hold them back, or even in cases of like, you know, gender or even ageism, will hold them back because they are black.
[66] And it's a young, successful black man like yourself.
[67] Do you ever see that?
[68] And what's your opinion of it?
[69] I used to, but that's about, I used to think it's because I'm black.
[70] Yeah.
[71] And now, like, I don't think that as much.
[72] But that depends around the people that you hang around with and that you surround yourself with because I surround myself with so many different groups.
[73] And I like to connect those groups.
[74] So, like, my upmarket city boys, I would connect them to, like, my state boys and we'd go to, like, Sir House, for example, and they would all be there.
[75] And they all get on.
[76] and they're all like fine but everyone seems to make the segregation and I think back in the day I used to have that in my head if I never used to get anything as I was because I'm black it's because I'm black and then I built my mindset out of that because it was gonna keep me trapped if I kept thinking like that all the time and I just got a like I feel like it doesn't like it doesn't matter what what race you are it goes deep it goes deep like it goes deep obviously the history like that you can see like black history and you can learn about it and I'm not going to go into it I know bits about it and I'm not like I'm not going to say I'm like a historian or whatever but I know about like oppression and oppression and all that but it's like we're in a new age and people can say or what age or race or whatever but it's in your mind to be the change you want to see in the world That's a Gandhi quote And I try and make sure That I don't let that Effect how I move Because otherwise It's not a blame game You just got to carry on You've got to do it And it's like a self -fulfilling prophecy If you start to believe it, right?
[77] Yeah, like you manifest Do you know what I'm saying?
[78] Why don't you manifest You're going to do something else Not manifest That's because I'm black And the reason I didn't get that It's because I'm black or Or it's because I'm young Like I remember I used to do that as well It's because I'm young But then I like ended up employing someone that had 20 years of experience.
[79] And then me and that person combined got the job.
[80] And you just got to think you're in a situation.
[81] How do you take it and change it to the way that it can fit you and then build on it?
[82] And that's what I think frustrates me about it.
[83] It's because I see the issue, no discrimination is a very real thing.
[84] And I'm not doing that it is.
[85] Yeah, 100%.
[86] I think we all have our own prejudices.
[87] You know, if stereotypes and all that.
[88] So, but that's not something that I can really change at scale.
[89] Like, I can't change the prejudice in people.
[90] But you can change your mindset.
[91] And I actually think that the prejudice or the belief that I'm being, I'm at a disadvantage because of something like my skin color that I can't change is more dangerous or more conducive with me not being successful than the little bit of prejudice that John at that brand might have towards people that look like me. Yeah.
[92] So I think the mindset becomes a big.
[93] issue.
[94] This is a controversial topic, of course, because, you know, it's, the important nuances that, you know, prejudice and discrimination are still very real things.
[95] Yeah, 100%.
[96] But it's, it's you, your, how you deal with it.
[97] There's that saying of, like, people get thrown things at them all the time, but it's your reaction that is what makes it, whatever it is.
[98] Do you know what I'm saying?
[99] Look at a football, football at the moment and racism.
[100] For example, Rahim could turn around, run into the crown and start slapping whoever's being racist.
[101] But no, he deals with it properly, like a big man, diligently.
[102] And do you know what I'm saying?
[103] So it's about how you deal with it, definitely.
[104] Talked a second about figuring out more as you've gotten older, what, like, fulfillment is in life and what, like, happiness really is.
[105] Yeah.
[106] Do you have that answer?
[107] I don't have the answer.
[108] Do you know what it is for yourself?
[109] Do you know what the things are that?
[110] For me, what makes me happy is being able to give back.
[111] I think when earlier years ago I think money was like a big happiness factor but I have no people that I've got serious money and they're not happy so I feel like me happiness for me is like being able to give back and improve other people's lives like and I was doing that for years with SB I put artists on and then they'd blow up and then I'd be like yes I've like been helped helped a career do you know what I'm saying and then like after that it became more about the community of doing the stuff, the youth stuff.
[112] And that, like, for me, is fulfilment.
[113] And on the topic of giving back to people, you're opening youth centres back up in London?
[114] Yeah, yeah, yeah, yeah.
[115] I've got, like, four.
[116] I was supposed to do one, and then it ended up opening four, because I just got carried away.
[117] They were centres that were closed.
[118] Two were, like, dropping sessions where young people can come, and just somewhere outside of school and outside of your home, where you can come and just talk like if you've got problems or whatever and we want to try and do a lot of mental health workshops and then we've got another session which is like music and media which like J .B. I've kind of throwing loads of stuff at us Apple giving us loads of stuff where young people can come and learn to produce, film, anything that you want and then we've got one which is sports which is like for kids that want to do sport and I think the main thing that I want to do with these centres is like we've engaged over 150 kids over the past 13, 14 weeks but it's like if a young person comes to me and says, I ask them, what do you want to do?
[119] One was like, I want to be a lawyer, one wants to be a sprinter, one wants to be a librarian, whatever.
[120] I would then use my contacts to connect them to that right person.
[121] So then I'll go speak to like a law firm or I'll go speak to Apple or go speak to the British Library and then get that young person in there for work experience, whatever, and to try and help build their self -belief and confidence because I think that's one of the big things that I didn't have from when I was young.
[122] I didn't really have the confidence of self -belief because no one used to tell me you could do that, you could do that.
[123] I just sort of like looked at the TV and the newspapers and internet and made up my own mind.
[124] But that's one of the big things that I want to try to do for the young people today.
[125] What impact did money have when you left a top man?
[126] I started making some money.
[127] I don't know.
[128] People like, never know.
[129] People might be scheming on you.
[130] Touch wood.
[131] Like, never been like robbed or whatever.
[132] but like you just never know I've had people like say oh Jamar be careful like people kidnap you and whatever and I'm like because I think like people have that perception of you're making loads of money like in early days and it wasn't that at all but it was like oh you've got like millions of views you must be making loads of money so I feel like money just brings money brings happiness and sadness I think but in the early days I used to think money was money made the world go around I don't think that anymore they say that when something becomes a job or it becomes like monotonous or like the same every day and also when you get paid to do it you lose the creative motivation to do it that's why you've always got to have oomph moments like I class them as oomph moments like moments in my career where it just gives me a new oomph for like a period of time so like for example the most recent one was I did a a fashion week party at sir house greek street That was an umph moment And it was like we were saying in a group Like oh yeah let's do one for Halloween Or let's do another one of Christmas or whatever But it was like no let that marinate Let that just like you know what I'm saying Let it season you know when you put the season in the food Just got to let it get the juices You know what I'm saying And we need to like when we As well as we're our losses and our wins We need to let it sink in Because like if you lose Like yes Dush yourself back up and get back up again But you just need to realise is what how did you lose and how can you like not make that same mistake again the same thing for your wins like let it get out there and then move on to the next thing and i think like over the years i've always had to have these umph moments like i did a talk about creating and curation i was a creator creator at first and then i ended up being a curator and i think one of the like umph moments was like when i did the social media hub the first ever social media hub at buckingham palace where i took that a selfie with pitts high and prince william and i think it was from like one of that moment I was like umph like that lasted for like months and it's like when we're working you've always got to think of these moments like and I always try to say if I have four moments in a year cool that's good a moment each quarter and then I can have like little moments in between that but it's just reminding people I'm still here like because I'm like 10 plus years in the game now it's like you always just got to have them sort of umph moments did you know that the DiRivaccio now has its own channel exclusively on Samsung TV Plus.
[133] And I'm excited to say that we've partnered with Samsung TV to bring this to life and the channel is available in the UK, the Netherlands, Germany and Austria.
[134] Samsung TV Plus is a free streaming service available to all owners of Samsung Smart TVs and Galaxy mobiles and tablets.
[135] And along with the DiRovaccio channel, you'll find hundreds of more channels with entertainment for everyone all for free on Samsung TV Plus.
[136] So if you own a Samsung TV, tune in now and watch the DiRovacio channel right now.
[137] now.