Armchair Expert with Dax Shepard XX
[0] I'm David Farrier, in New Zealand accidentally marooned in America, and I want to figure out what makes this country tick.
[1] Now, there are some things in America that continue to blow my mind, and one of those is the cereal aisle at the grocery store.
[2] It's the sheer scale of it.
[3] You gently turn your trolley down a new aisle, and suddenly you find yourself enveloped by a wall of cereal on every side.
[4] It's overwhelming and inescapable.
[5] Boxes and boxes of cereal towering over you as far as the other.
[6] I can see.
[7] Last time I was at Vons, I recorded this voice memo.
[8] Okay, so these are just some of the options we've got here.
[9] Got corn pops, crave, cocoa pebbles, fruit loops, frosted flakes, apple jacks, fruit pebbles, peanut butter crunch, oops, all berries, cookie crisp, tricks, lucky charms, Reese's puffs, cinnamon crunch, mini, cinnamon crunch rolls, toast crunch, honey hops, vanilla spice Cheerios, Cheerios, Oak Crunch, Wheat Checks, Crespec cereal, Honey Bunch of Oats, Oats and More, Rice Pockets, Corn Checks.
[10] I'm maybe a tenth of the way down the aisle.
[11] Jesus, raisin bran, raisin brand, light brand, puffs, grain, berry, all brand.
[12] It's a wonderland of names I'd never heard of before.
[13] See, in New Zealand, our main breakfast cereal is Wheat Bix.
[14] Despite the ad telling you that Kiwi Kids are Wheat Bix Kids, it's rubbish.
[15] Kiwi Kids hate Wheat Bix.
[16] It tastes like cardboard.
[17] Wheatbix doesn't try and hide this fact.
[18] Its latest ad slogan was simple as best.
[19] That kind of shit doesn't fly in America.
[20] When I say cereal, you say dinner.
[21] Cereal.
[22] Dinner!
[23] Cereal!
[24] Dere!
[25] Over here, they're eating cereal for dinner.
[26] I thought Seinfeld had made that bit up, but at the mere mention of cereal, Americans start salivating.
[27] There are over 5 ,000 different types of cereal in America, which is, frankly, outrageous.
[28] Why?
[29] Why is cereal such a big part of American life?
[30] I needed to find out.
[31] So, grab a bowl and get ready to fill it to the brim with grains and a hearty serving of milk, because this is the cereal episode.
[32] What are my flightless bird touchdown in America I'm a flightless bird touchdown in America What are your emotions towards cereal, Monica?
[33] They're very positive.
[34] Okay, same.
[35] My favorites are in this order.
[36] Okay.
[37] Life, number one.
[38] Life, quite an epic name.
[39] You haven't had life.
[40] No. Oh, it's so good.
[41] Um, two is, uh, um, can't be that good.
[42] No, I'm like, I'm so tired.
[43] Cook up up the same.
[44] Um, I'm wrecked.
[45] Honeynut Cheerios.
[46] Okay.
[47] Honeynut Cheerios.
[48] And then number three is honeybunches of oats.
[49] I'm just going to say, I'm also wrecked this week.
[50] I've been house sitting and dog sitting at the same time.
[51] Oh my God.
[52] And house sitting I find disorientating because you're in a completely different setting.
[53] Yes.
[54] It's nice.
[55] It's a nice.
[56] house than I'm normally in, so that's cool.
[57] But it's disorientating.
[58] But it's come with a puppy, and the puppy has been on antibiotics for something, and that makes it vomit up all its food all the time.
[59] When I go home from this, there'll be vomit on the ground.
[60] I'll have to clean up.
[61] Apparently, chicken and rice will help so soothe its stomach.
[62] Honestly, I'm so tired.
[63] It's so intense.
[64] Yes, I'm wrecked.
[65] Why are you wrecked?
[66] What's your excuse?
[67] I don't know.
[68] I've been sleeping so badly.
[69] Yeah, right.
[70] Just waking up and miserable.
[71] I just kind of.
[72] sleep at all last night.
[73] I don't know why.
[74] I am drinking this new tea.
[75] Okay.
[76] And I wonder if that has anything.
[77] If it's the tea, but it is caffeinated.
[78] It's not caffeinated.
[79] Not caffeinated at all.
[80] No. No. It's called rest and digest.
[81] It's for the night.
[82] It's not working.
[83] It's not working.
[84] It's not working for resting.
[85] How's the digesting?
[86] Is that on the app?
[87] It feels good.
[88] Yeah.
[89] Maybe give it a rest tonight and see if it changes things.
[90] I know.
[91] I mean, I just wake up to the sound of vomiting.
[92] And like a puppy wanting to crawl into the bed It's honestly, I'm wrecked Do you love it, sleep in the bed?
[93] Well, it's got a crate, but then it starts whining Because it's upset, and I love animals So like, I'll clean the vomit off its little muzzle And it'll lick me and like sort of lie down It's been, it's been a weird I thought you'd enjoy this because I know you love dogs But honestly, it's been good for me Because I have toyed with the idea of dog ownership Okay I've never had a dog for this long And for me, no offence to this particular dog with the owners is a no from me it is it's sealed the deal sealed the deal i'm no longer a dog person this little fucking creature it's adorable it's also yeah loud yes barky yeah how big is it it's a schnauzer so it's a little it's a rescue so a bit of mutton there it's friendly like it's cute but then it's also sick it's sick i can only leave the house for three -hour periods because when i leave the house for three -hour periods because house.
[94] It has to go in its little crate.
[95] And you can't leave a puppy in a crate during the day from extended periods.
[96] So it's three hour windows.
[97] Being here with you, Monica, I'm in the window.
[98] It's a big deal.
[99] And after this, this is windows made up of recording this episode.
[100] And then I've got to go to the Muzumang, find a fucking chicken, get the white meat out.
[101] I've got to cook some rice when I get home.
[102] How much longer do you have to do this for?
[103] My friend's actually coming back from that holiday tomorrow.
[104] They're coming back early.
[105] Because of the vomit.
[106] Well, yeah, they want to make sure it's okay and like the dog like eats its vomit again um which is okay because basically the problem is the puppy is eating the food too quickly so i've got a special bowl that slows down the eating like it's a weird shape so it's really got to like get its tongue in there to get the food out okay but it's still eating too fast so a common thing with puppies is they'll eat too fast they'll vomit it up they'll eat it again which is okay stop it's not okay but at least it's not okay can you stop it's not okay it's definitely not okay but no the main thing is they are getting the food back in So it's not like this dog is going without food.
[107] It's a process.
[108] It comes up, goes down again.
[109] Anyway, so I've talked about this for too long.
[110] My point is we're both tired.
[111] Really tired.
[112] Which is, I guess, sort of a ding, ding, ding because people eat cereal for breakfast, which is in the morning after they slept, they're tired.
[113] You're most tired.
[114] Yeah, I love cereal in the morning.
[115] I'm also someone, and that's the ad we heard in the intro, who does eat it sometimes for dinner.
[116] Yeah.
[117] How do you feel about cereal at sort of different times, sort of a snack?
[118] Knowing the ingredients that are in most cereals, it's a full scam.
[119] I mean, it's incredible what they've done.
[120] It is, it is, right?
[121] The marketing.
[122] Yeah, it is, it's nuts.
[123] To make it a morning food.
[124] Yeah, and so in New Zealand, we have other cereals besides wheat bicks.
[125] It is our main national cereal.
[126] Can you spell that?
[127] W -E -E -T -B -I -X.
[128] B -I -X.
[129] Bix.
[130] Yeah, so they're these sort of like business.
[131] get shaped things.
[132] But we had this other cereal growing up, NutraGrain, and that's here as well.
[133] We had like NutraGrain bars and stuff.
[134] Yeah, right.
[135] So this was NutriGrain, but in a cereal, and all the ads were like weightlifters and swimmers.
[136] And I remember seeing this ad and being like, oh, my God, this is how I'm going to get buff because I was a skinny little kid.
[137] And so I just eat so much NutraGrain.
[138] I made myself sick of it.
[139] I actually vomited Nutrient.
[140] Okay, gross.
[141] And did you eat it back up?
[142] Yeah, slapped it back up again in the vault.
[143] But, you know, it was such a scam.
[144] So it's not good for you.
[145] sugar.
[146] It was sugar and some fire.
[147] It's awful.
[148] It's lies.
[149] Well, it's not lies.
[150] They don't tell you it's not sugar, I guess.
[151] They just tell you to eat it for breakfast and then people do.
[152] But I eat it often, if I'm eating cereal, which at this point in life is very rare.
[153] But if I have a box of life in the house, I will eat it all.
[154] Okay, so life sounds like a cult.
[155] What is in life?
[156] It's so good.
[157] What's the vibe?
[158] It's these little squares.
[159] They have sugar on them.
[160] They're kind of a wheat.
[161] Kind of like checks.
[162] No, they're not puffy like checks.
[163] But more solid?
[164] They're thin.
[165] They're little squares, right?
[166] Okay.
[167] They're squares and they're wheat and then they're thin.
[168] And do you just like, is it the taste of the texture that you're?
[169] Both.
[170] It's so good.
[171] They also have cinnamon life.
[172] I bet a lot of people who are listening are fans of cinnamon life.
[173] I like cinnamon life just fine, but I prefer classic life.
[174] Okay.
[175] And I eat it for dessert.
[176] Yeah, as a dessert after dinner, so better than ice cream, you have some, yeah, I think dessert's a common thing.
[177] And sometimes as a snack, my friend used to do this in college, she would always put cereal in a little baggy, and then that was her snack.
[178] Oh, so no milk at all.
[179] Yeah.
[180] So I went to a cafe this morning with this dog that just fucking barked to everyone.
[181] You brought, David, you know I hate that.
[182] So I was that guy.
[183] So I ordered some granola, which I think of as a cereal.
[184] And something I find in America is it never gets served in a cafe with milk ever.
[185] Yeah, it's only yogurt often, yeah.
[186] So I'm like at the end of the meal, I'd eaten the, I guzzled down the yogurt, delicious, and the berries.
[187] And at the end, where'd you go?
[188] Where'd you go?
[189] I'm starting in Atwater Village.
[190] It's a new cafe, I don't know.
[191] They're dog friendly, which is good.
[192] Was it yummy?
[193] It was yummy.
[194] Okay.
[195] Until I'd guzzled all the fruit and, and I was just sitting there, like, alone at a cafe, sort of looked down.
[196] I was just, like, eating dry bits of cereal, like, shoveling in.
[197] I'm like, this is, where's the milk?
[198] Yeah, I do feel like America slash L .A. I don't know which is which at this point.
[199] But definitely granola does not have milk.
[200] It's so weird.
[201] It's always just sprinkled on yogurt or by itself again as a snack.
[202] Isn't that sort of fascinating?
[203] Because I thought part of the joy of the granola or any cereal is the milk.
[204] It sort of turns into a soup.
[205] Yeah, I think they've tried to separate the granola from the milk.
[206] Although you know who still does it.
[207] I haven't been in a while, but I also have a cold.
[208] That's part of why I'm tired.
[209] Buried the lead.
[210] Sick as her absolutely wrecked over there.
[211] A place that I used to get granola with milk.
[212] Yeah, oh, I want to know.
[213] Trails.
[214] My favorite place with your favorite peanut butter and jelly.
[215] Full of dogs.
[216] The place we went hiking where you didn't recognize me. Yeah, yep, hold on to that.
[217] They have a granola and you can get house -made almond milk with it, and it is really good.
[218] Okay, this is a great tip.
[219] Yeah.
[220] I really like that cafe.
[221] dog friendly i can take a little spewy along oh his name spewy that's what i call them what is this name i don't want to give the dog's name away because if the owner's listening to this i want them thinking maybe it's another dog don't you think the owner knows your okay maybe off house set and dog set another dog if i say the name it's a deal i can deny it sick and coming home early yeah there's a lot of coincidences but i think i can push the boundaries you know i'll say this is an old story i told in the podcast as i was running low on material so i bought up this old Not the current dogs that's really old when I did.
[222] It was years ago.
[223] Well, we're keeping all this in?
[224] Yeah, that's fine.
[225] We're talking about right now.
[226] So they definitely know who you're talking about.
[227] No. Oh my God.
[228] No, I'm not going to say the dog name.
[229] No, fuck, I really want to know its name.
[230] Why do you do this?
[231] It is fun.
[232] I don't mean to do it.
[233] But then your reaction makes me more, I do enjoy it.
[234] So it's sadistic.
[235] I didn't mean to do that.
[236] But I'm absolutely not going to say the dog's name.
[237] So milk and cereal, how do you feel about sausage?
[238] cereal.
[239] Oh, I don't like it being soggy.
[240] I like to pull the milk in very quickly.
[241] I'll guzzle it down before I get soggy.
[242] That's my move to...
[243] Do you know who the person is that he's house -sitting for?
[244] Yeah.
[245] Do you have access to their Instagram or anything?
[246] I mean, I can find it.
[247] I want to know the dog's name.
[248] Okay, this is always, it's like the pool all over again.
[249] Oh, you see, no, detective.
[250] Rob on the task.
[251] In -house detective.
[252] I'm a house detective.
[253] I'm on it.
[254] Okay.
[255] I'm going to play my little documentary about cereal.
[256] Okay.
[257] And it was fun to make because I'd never thought about cereal as much as this before.
[258] This is fun.
[259] I wish we had some right now.
[260] Oh my God.
[261] No, Rob.
[262] What is the dog's name?
[263] No. No, Rob, Rob, you out in my pool.
[264] I won't.
[265] You out of my pool.
[266] And what happened, nothing.
[267] So.
[268] Yeah, I don't have the dog's name, but I found a video of the dog.
[269] Okay.
[270] Maybe in it, they're saying sparky or whatever it is All right, so here's my audio documentary.
[271] Old spewy guts.
[272] Okay, here is cereal, part one.
[273] I've been watching a lot of American cereal commercials for this episode.
[274] And let me tell you, they're deranged.
[275] This one sees a clown that looks like John Wayne Gasey bursting out of a dog kennel before sitting down to sell America a bowl of sugar rice crinkles.
[276] Take it from crinkles.
[277] That's me. The best breakfast under the big top is post -sugar rice corinkels.
[278] So crinkly, so delicious, so different.
[279] Each grain of rice and sugar rice corincles is carinkled with honey and sugar.
[280] Honey and sugar was being sold to American children in the 60s.
[281] And from what I can tell, not all that much has changed.
[282] I get up, I wash my face, and I notice I got a lot more face.
[283] I'm the guy on the Kellogg's Fruit Loops box.
[284] That ad for Fruit Loops is still selling sugar, and has a kid tearing his own face off to reveal he's actually a giant toucan underneath.
[285] These ads make me feel exactly how I feel when walking down the cereal aisle in America, overwhelmed and deranged.
[286] I realized I'd need someone to help navigate me through this overwhelming world of grains, carbs, and sugar.
[287] I've always been really excited to wake up and live my life, in particular if there's great cereal to start my day.
[288] Thomas Hicks loves life, but he mainly loves seafood.
[289] cereal.
[290] He's been reviewing cereal on YouTube for years as the serial snob.
[291] He's made a life reviewing American cereal.
[292] He got the idea back in 2015.
[293] I was walking down the aisle at the store and I saw Captain Crunch's Sprinkle Donut Crunch.
[294] I was like, what the fuck is this?
[295] What is that?
[296] You go down that aisle and first off, it's an entire aisle sometimes lined on both sides.
[297] And there's so many varieties and I was like, is this good?
[298] I mean, I trust the brand Captain Crunch, but not blindly.
[299] And I saw someone recently on the internet review Oreos, just different flavors of Oreos.
[300] And that's kind of when it hit me as like, oh, well, I could do that, but with cereal.
[301] Someone needs a voice that they can just trust because no one was consistently talking about the newer and more confusing cereals that existed.
[302] And I was like, I'll be that guy.
[303] Thomas would be the perfect man to metaphorically hold my hand as I walked down the cereal aisle of America, an aisle he fell in love with decades ago.
[304] You know, I grew up initially in a home that didn't have sugary cereals at all.
[305] So I'd go to other people's homes or shopping with my mom at the store and see Lucky Charms and be like, oh, Mom, and she's like, no, no, no, just here he is.
[306] And I'm the second of six kids.
[307] Because of that somewhere along the line, my mom just gave up.
[308] I think like most parents are like, look, we care a lot with the first couple of kids, the few other kids, like, just get the cereal, have them, be quiet.
[309] it.
[310] And every time that happened, I'd be like, oh, great, there's fruity pebbles today.
[311] And I was very excited about that.
[312] When I was a teenager with six kids in the house, I just would start buying my own cereal so I could have it hidden in my closet.
[313] That way, I knew I could have my Captain Crunch that morning without having to worry about if my brothers or sisters ate at all.
[314] Back then, Thomas was eating cereal for breakfast.
[315] But one thing I've noticed in America is that it can be normal to eat cereal at any time of the day.
[316] It's kind of encouraged.
[317] I flick through some more commercials and find this one from Callag's last year.
[318] It has over 74 million views and it seems to be telling kids to eat cereal for dinner.
[319] When I say cereal, you say dinner.
[320] Cereal.
[321] Dinner!
[322] Cereal!
[323] Dinner!
[324] For you, was cereal always a morning thing or did you find yourself creeping into having it at different times of the day, a little afternoon treat or a little dessert?
[325] it was always the morning.
[326] Nowadays, I almost exclusively eat cereal past 10 p .m. I think it's probably best past 10 p .m. actually.
[327] It's like ice cream, you know, not frozen and kind of discombobulated.
[328] It's delicious.
[329] And I think there's no better time to eat cereal than in the evening now.
[330] Do you have any theories on why in America cereal is such a big aisle in your local grocery store?
[331] Why are there so many varieties?
[332] Why is it such a big thing here in the U .S.?
[333] Besides it, tasting amazing and delicious, it's one of those things that is always there ready, and it doesn't need to be taking care of it.
[334] Like, it's non -perishable.
[335] So it sits in your cabinet for such a long time and for my mom, not having to make breakfast for all of us kids and just having cereal.
[336] That's the easy button.
[337] So mom's like it because the easy button.
[338] Kids like it because it's sweet, like candy, but it's not candy.
[339] Except that, I mean, it is.
[340] For all intensive purposes, it really is.
[341] And the more I get into it, it's like, oh, there's just so much money there.
[342] That's why that aisle gets bigger every year.
[343] And that's why Sinamentous Crunch is going to come out with six new flavors over the next year just to try and see if they can get more dollars.
[344] I guess cereal is big for the same reasons McDonald's is big.
[345] It makes the likes of Kellogg's millions of dollars because the products are tasty, ready to eat immediately, and they're not expensive.
[346] And it's cheap.
[347] In the grand scheme of things, one box of cereal today is around $5.
[348] And that for 10 servings, that's amazing, right?
[349] So from a economic perspective, cereal's great.
[350] The one small issue?
[351] The health benefits.
[352] Serial is one of the most processed, sugar -rich products you could consume.
[353] I mean, I love cereal, and I really love sugar.
[354] But in America, it's too sweet for me. Remember, I come from the land of wheatbooks, the bland cardboard -tasting nightmare cereal.
[355] In America, cereal is the opposite of wheat.
[356] And as Seinfeld once said, what's up with that?
[357] I eat a lot of cold cereal.
[358] That's one of my favorite breakfast.
[359] I really do.
[360] But the kid's cereal's now.
[361] Got to have fiber now.
[362] Got to have fiber.
[363] That's the big thing.
[364] But the sugar ones, they have this one cookie crisp.
[365] Have you seen this one?
[366] There is so much sugar in this that the manufacturer says, well, let's just make it into cookies.
[367] Why not?
[368] So this is your breakfast, a bowl of chocolate chip cookies?
[369] Why don't they just call this product the hell with everything?
[370] ice cream for lunch cake for dinner bacon and cigarettes in between the cookie crisp total health plan that would be it it it feels incredibly hard to find a cereal in the united states that has any nutritional benefits really what's your take on that because i'm still looking for a granola here in america that doesn't make me feel overwhelmed with sugar first off if you're looking for a specific cereal one of my favorites recently is a 13 dollar box of cereal I find only at Costco.
[371] It's called Morning Summit.
[372] The first ingredient is almonds.
[373] So it's very hearty corn flakes with dried cranberries and cherries.
[374] It's so filling without being overwhelming.
[375] It's just slightly sweetened with maple syrup.
[376] So if you're just looking for something, I recommend check out Morning Summit.
[377] It's good.
[378] I avoided it for so long because a $13 box of cereal is quite hefty.
[379] But in regards to just healthy cereal in generals, I think it's like people going to McDonald's wanting the healthy option.
[380] No one goes to McDonald's because they want to a lettuce -wrapped burger.
[381] They want the McDonald's burger.
[382] And we don't want to buy fruit loops and have it taste, I don't know, like a healthy thing.
[383] When I got into this industry, cereal was really hardcore leaning on no artificial flavors or colors.
[384] And they were trying to get more health conscious because sales were declining.
[385] But that was again missing the mark.
[386] People say we want healthier foods.
[387] But that's not necessarily how we behave when it comes to are purchasing habits.
[388] People say they want something healthy, but at the end of the day, if they want something healthy, it's not actually cereal.
[389] It's something totally different from that.
[390] If I want to eat healthy, I'm just going to avoid cereal altogether.
[391] It feels like in the old days, people used to pretend cereal was a healthy start to the day.
[392] Athletes would advertise it, hinting that eating a certain cereal would turn you into a long distance runner or maybe a gold medal winner.
[393] There's a bit of that that still goes on, But largely in America, from what I can see, they've just given up on that.
[394] We all know cereal is terrible for you, but we eat it anyway.
[395] And it's come a long way since it was invented.
[396] I discovered the first breakfast cereal that wasn't porridge was invented in the US in 1863.
[397] And it didn't start as the sexy, sugary snack seen in America today.
[398] Quite the opposite.
[399] When John Harvey Callag invented the humble cornflake in the 1890s, he wasn't trying to create a tasty breakfast.
[400] He was trying to make something so bland it would stop people masturbating or having sex.
[401] Callag was a seventh -day Adventist, and he hated the idea of people having orgasms.
[402] I've noticed America has a really strange relationship with sex, always trying to invent new ways to stop people ejaculating.
[403] Back in the circumcision episode of Flightless Bird, I learned that it became mainstream to chop off Foreskins because doctors thought it would stop young, horny teens masturbating.
[404] I guess when it comes to American history, circumcision and cereal have something in common.
[405] I'll never look at a bowl of fruit loops in the same way again.
[406] Now all I can see is a bowl of lonely foreskins bobbing away in the milk.
[407] Oh my God.
[408] How do you like that image?
[409] What the fuck, David?
[410] It's crazy though.
[411] No, honestly, that's not bullshit.
[412] The cornflake, the whole impetus behind it was to just stop.
[413] teens being horny.
[414] Why again?
[415] Look, it's like the logic of like the whole circumcision thing.
[416] It's basically make them so bland.
[417] Right.
[418] Make this thing so bland.
[419] You feed it to the kids and their sex drive will literally decrease.
[420] And they'll stop masturbating, which apparently back then they thought came with a host of terrible health benefits.
[421] Okay, but so there's no science about obviously.
[422] Oh, zero.
[423] Behind this at all.
[424] They just thought they'll be so annoyed after eating this bowl of nothing.
[425] Yeah, bored, but also they're libido.
[426] will just literally drop because it's got nothing in there that would increase sick.
[427] It's like the opposite of an oyster, have a cornflake.
[428] It's so stupid.
[429] That makes no sense.
[430] No, it's crazy.
[431] No, no, it's a bat shit fact about Kellogg's, but that was the entire intent behind cereal when it was birth.
[432] Like the first cereal technically porridge.
[433] And yeah, and it just reminded me of that whole circumcisionette we did where doctors originally were sort of pushed into it because they were sort of all sort of puritans and thought that this will stop kids masturbating.
[434] It's kind of wild.
[435] bizarre.
[436] I just have to bring it up because you brought up McDonald's a few times of that.
[437] I had in and out for lunch.
[438] Oh, wow.
[439] It's a nice day.
[440] How is that?
[441] It's so random.
[442] I haven't had it.
[443] It is.
[444] What did you get?
[445] Double, double.
[446] Well, no, the reason I brought it up is because I did get a lettuce wrap.
[447] They do a lettuce wrap there.
[448] Yeah, it's called protein style.
[449] Yeah, protein style.
[450] The reason I did it is because I get fries animal style, which at In and Out is, fries with this ketchupy thousand islandish sauce on it mixed with caramelized onion and cheese.
[451] It's so good.
[452] I've never had that.
[453] It's ridiculous.
[454] I haven't.
[455] Obviously, I need to.
[456] You must.
[457] It's so good.
[458] It's a game changer.
[459] That's animal style.
[460] So I like everything animal style.
[461] Like the burger animal style.
[462] I like the fries animal style.
[463] But if I get the fries animal style, I always eat that first.
[464] And then I only want two bites of the burger because I'm full.
[465] So I decided to go with the lettuce wrap because I could eat more of the burger because I wouldn't be as full.
[466] Does that make sense?
[467] That completely makes sense.
[468] That does make sense.
[469] It's a bit weird, but I'm into it.
[470] I'm into that logic.
[471] I went to see The Killer, which is David Finch's new film.
[472] Oh, I don't even know about it.
[473] Yeah, it's dropping on Netflix.
[474] I think it'll be out by the time this episode's out.
[475] So watch it on Netflix.
[476] It's not scary.
[477] It's about a trained hitman, a killer, but kind of told in a procedural way.
[478] So it's very methodical about what.
[479] what it's like to be a hitman.
[480] Stars Michael Fassbender.
[481] I really, really liked it.
[482] Okay.
[483] But it's the first time I've seen such intense product placement for McDonald's in a film in a long time.
[484] And there's a scene where Fassbender, because he's keeping very buff because he's got to be fit to do his killing and everything, he is a scene where he goes and gets McDonald's a happy meal or like a combo or whatever.
[485] Walks out with his little McDonald's bag.
[486] Sits down on the bench and he takes the bun out and just eats like the cheese and the baggie.
[487] And so that's, It's kind of like your healthy approach.
[488] But it was just sort of wild seeing, I don't know, McDonald's in a movie.
[489] You don't often see big brands like that.
[490] It's true, except in Pulp Fiction.
[491] It's really good.
[492] Two really good movies.
[493] Two very different movies, but I think you're like.
[494] Okay.
[495] I'll watch that.
[496] Anyway, sorry, back to cereal, I just had to talk about it and then the help.
[497] But I know, I think burgers and cereal have a lot in common because I really like what he said, the idea that you're kidding yourself if you go and get a burger for health.
[498] And you're kidding yourself if you're getting a healthy cereal.
[499] I know.
[500] You have to know what you're doing.
[501] You have to know you're indulging.
[502] It's an indulgence.
[503] Yeah, 100%.
[504] Yeah, anyone that eats cereal and say it says, oh, this is a healthy cereal.
[505] That's kind of bullshit.
[506] Yeah.
[507] I never responded to how much milk, I'm just realizing.
[508] I don't like so much milk where it's just swimming.
[509] Yeah, where it's drowning.
[510] But I like enough that there's milk at the end.
[511] Yeah, so every spoonful will have a little bit of.
[512] This has milk in a sugary milk.
[513] Yeah, well, that's the other thing about it, right?
[514] Because essentially, you're creating a little milkshake.
[515] Yeah, do you drink it after?
[516] Oh, I sip it up.
[517] Yeah, no, I'm one of those.
[518] I'll hold the bowl up.
[519] I mean, at that cafe with the milk in it, I would have happily held the bowl up and sipped it out.
[520] Yes.
[521] The joy of cereal is that.
[522] Have you had the Momofuku milk bar, cereal milk ice cream?
[523] No, so it's like a cereal -y ice cream?
[524] The ice cream is from cereal milk.
[525] Oh, my God.
[526] It's so good.
[527] That's great.
[528] Yeah, it's delicious.
[529] I'm absolutely going to try that.
[530] Highly recommended.
[531] Just imagine the factory, a load of people, just eating bowls of cereal and pouring their milk out and, like, freezing it.
[532] Truly disgusting.
[533] All right.
[534] There's more of this documentary.
[535] I'm going to pay it to you.
[536] I knew American cereal was bonkers, but I wondered if Thomas the serial snob also understood this fact.
[537] Do you appreciate how bad shit insane America is when it comes to cereal?
[538] Because, I mean, you probably do, but I'm just telling you, it's fucking crazy.
[539] I've traveled internationally a handful of time.
[540] and going to the cereal aisle has been my thing.
[541] I have to check it out, and I'm always blown away to see the lack of variety.
[542] Here we have seven different types of frosted flakes.
[543] In the UK, they have two.
[544] Sam goes in New Zealand.
[545] When I went back to New Zealand earlier this year, some friends' kids requested certain American cereals they'd seen on YouTube or on TV, as they're impossible to get back home.
[546] That's how desperate New Zealand is.
[547] How should I choose my cereals?
[548] Because I can't get everyone.
[549] I'm going to have to make some choices.
[550] Well, first off, I want to tell you you can get everyone.
[551] If that's your dream, by all means you can.
[552] I'm a living proof of that.
[553] Welcome to America.
[554] But I think it's something chocolatey, something fruity, and something cinnamon -y.
[555] Americans love cinnamon, right?
[556] Americans fucking love cinnamon.
[557] Yeah, we do.
[558] I think cinnamon toast crunch is probably the number one selling cereal, if I'm not mistaken.
[559] That's why there's a million varieties of it.
[560] His advice of fruity, chocolatey, and cinemone, seem sound.
[561] And so I dashed to my local supermarket, or grocery store, as you call them here.
[562] Okay, I'm in the cereal aisle, and it's overwhelming.
[563] I'm at a Vons.
[564] I don't know what Vons stands for, but...
[565] Okay, I need something chocolatey, something fruity, and something cinemoney.
[566] Chocolate, there's a lot.
[567] I've got Kit Kat cereal, Reese's...
[568] puffs, cocoa puffs.
[569] I'm going to go, the cocoa puffs here I've never seen before, I'm going to get family -sized cocoa puffs.
[570] Something fruity, I mean, God, I've got to get my first ever fruit loops, right?
[571] Okay, fruit loops and something cinnamony.
[572] God, this is crazy, cinnamon toast crunch, there it is.
[573] There's so many cinnamony ones.
[574] Good Lord.
[575] Okay, I'll just get cinnamon toast crunch.
[576] Speeding back to my apartment, I went straight into a taste test.
[577] Alright, I'm in my kitchen and I'm going to try these three cereals.
[578] Okay, first up, cinnamon toast crunch.
[579] This comes with two times the vitamin D that I used to have, I suppose.
[580] 12 grams sugar, 170 calories.
[581] certainly smells like cinnamon.
[582] I certainly feel those cinnamon flavors coming through.
[583] It does not taste healthy, but delicious.
[584] I've got to say cinnamon loves this cinnamon.
[585] Next up, we have Kellogg's Fruit Loops, Fruit Spout FR -O -T.
[586] I didn't know that.
[587] I thought it was fruit with a typical spelling, but it makes sense with the whole loopy schick.
[588] 150 calories, 12 grams, total.
[589] sugars.
[590] So it compares a lot to the cinnamon toast crunch and its healthiness, which is not very high.
[591] Now I can see the appeal for children.
[592] They really are very colourful, the cereal.
[593] The cinnamon toast crunch is very, this is just a look brown, which is what you'd expect from cinnamon.
[594] Oh, I can already feel the sugar coursing through my veins, actually, from that cinnamon toast crunch earlier.
[595] Fruitie loops, a lot of colors.
[596] Okay, I'm going to take a mouthful.
[597] Fruity.
[598] Definitely getting some fruity flavors.
[599] Not fresh fruit.
[600] Alright, on to the cocoa puffs.
[601] All right, this is a General Mills brand, which I was unfamiliar with, but apparently it's very big in America.
[602] 12 gram soda sugars, 140 calories, so it's slightly potentially healthier than the cinnamon toast crunch and the fruit loops.
[603] Let's give it a go.
[604] So I suppose, of course, the bonus of having the cocoa puffs is it does, turn the milk into an added sort of chocolate shake kind of a scenario so that's a bonus isn't it if you're into chocolate milk let's try these things very crunchy i love the crunchiness of the cocoa puff um 10 out of 10 flavor 10 out of 10 sorry about the soaping and chewing noises quite disgusting but it tastes great my favorite out of the three out of the fruity one the cinnamony one and the chocolatey one chocolatey is coming out on top i've got to be honest just for full disclosure i went back for seconds of the cocoa puffs after i turned off the mic they were delicious i discovered my favorite american cereal so far but what about thomas if you're going to be stranded on a desert island for say you know 20 years what's three cereals, assuming you have a good supply on this island of milk or whatever you put on your cereal, maybe there's a cow there you can milk every morning.
[605] What three cereals are you taking with you?
[606] One of them would have to be peanut butter checks.
[607] It's my first and foremost.
[608] I think it's one of the best cereals ever to exist, especially if you like peanut butter.
[609] A second would be that morning summit cereal I just mentioned because it's a hardy in one bowl is enough.
[610] It's rare.
[611] And then lastly, I think it's a toss -up between crunch berries and fruity pebbles.
[612] To have a little bit of variety there, I'd say fruity pebbles.
[613] I haven't tried any of those.
[614] I'm going to try all of them.
[615] Oh my gosh.
[616] Yes, you must.
[617] There was something else I've become curious about, just with so many brands and types of cereal on the market.
[618] Is there a cereal that they've discontinued that you're like, fuck, why do they stop that, bring it back?
[619] I'm the cereal snob.
[620] There's like a million cereals.
[621] They've discontinued.
[622] So probably the most egregious one is Rice Crispy Street cereal.
[623] I started a petition back in 2019 on change .org to try and get them to bring that back.
[624] And this was before they totally discontinued it because there's a long history of cereals just keeping the brand name but changing the cereal altogether.
[625] I started that when they just changed the formula and it was awful.
[626] And then they discontinued it altogether because no one was buying the new crappier formula.
[627] And I don't know.
[628] I don't check that thing often, but it was over 25.
[629] thousand signatures recently.
[630] I go and check Thomas' petition to make sure he's not lying to me. Turns out he was telling the truth.
[631] It currently sits at 26 ,874 signatures.
[632] That's the entire population of a large New Zealand town.
[633] And I was curious why Callogs wasn't listening.
[634] Hello, and thank you for calling Callag Consumer Affairs.
[635] Our family of brands include Callogs, Pringles, and Morning Star Farms products.
[636] To continue in English, press one, or stay on the line.
[637] To continue in Spanish, we are currently closed.
[638] This is complete bullshit.
[639] It's 10 a .m. Friday in LA, which means it's 1 p .m. in the New York Kellogg's office.
[640] Our regular hours are Monday to Friday, 9 a .m. to 6 p .m. Eastern Time.
[641] Complete bollocks from Kellogg's.
[642] Their answer phone message went on.
[643] If this is an immediate medical emergency, we suggest you contact a healthcare professional.
[644] For non -urgent requests, please call back during our regular hours.
[645] I'm not sure it bodes well for a food company to assume you might be calling with a health care emergency, but this is America, so okay.
[646] Not deterred, I call their media line.
[647] I want to find out about those discontinued rice crispy treats.
[648] You have reached the Kellogg Company Media Hotline.
[649] If you are a reporter, producer, or member of the media, please press one.
[650] I pushed one.
[651] Sorry, we cannot connect your call at the moment.
[652] Please try again later.
[653] I don't want to get into it here, but I often find this with America and phones.
[654] You just don't get anywhere.
[655] That'll be a separate episode.
[656] Anyway, defeated, I went back to Thomas, who didn't really care because he was just moaning about other discontinued cereals.
[657] Another one that is sad is Apple Cinnamon Toast Crunch.
[658] Apple Pie is one of my favorite things.
[659] It was the closest thing you get to apple pie in a cereal bowl.
[660] I think they discontinued that in 2019.
[661] And that's one I'll miss forever.
[662] I wonder if maybe the reason they discontinue cereals is just to make way for the new ones.
[663] If they weren't canceling some cereals as new ones came out, the grocery store would be nothing but cereal.
[664] Every aisle would just be cereal.
[665] Serial, cereal, cereal.
[666] I guess, unless you're really paying attention to the cereal industry, I think you go down the cereal aisle and be like, oh, there's maybe one or two new cereals here.
[667] And you do that once, once every year or so.
[668] But cinnamon toast crunch, I wasn't joking.
[669] I think they'll probably release in the next calendar year, six different variations on cinnamon toast crunch.
[670] Frosted flakes will do the same.
[671] Fruity Pebbles will have a couple of them.
[672] And initially I thought I would be able to get to the end of reviewing all the new cereals.
[673] Like it would just be, no, I'm done.
[674] I don't have any more work to do, but they keep just making new things.
[675] There was one other thing I was wondering about.
[676] With all these new cereals, surely there would be some duds along the way.
[677] What's the worst misfire for a cereal that's launched that you've come across?
[678] just a cereal that was a bad idea.
[679] Oh, God.
[680] I want to say the Sour Patch Kids cereal, or the Twinkies cereal, or the peanut butter chocolate corn pops.
[681] All three of those were like, well, the peanut butter one was slimy and disgusting.
[682] The Sour Patch Kids cereal is weird because it was so good as a Sour Patch Kids creation, but it was not, it wasn't a good cereal, period.
[683] Who wants a sour and sweet cereal in your milk?
[684] No one.
[685] It was a crazy idea.
[686] I'm glad they did it, but I didn't like it.
[687] The last one I mentioned was a Twinkie cereal, which just looked like, I don't know, bleached turds that you are eating in your bowl.
[688] I had one final important question for Thomas about cereal.
[689] My question was short and the answer very, very long.
[690] But what else could I expect from someone who calls themselves the cereal snob?
[691] What is the correct milk level in a cereal bowl?
[692] This is a divisive question.
[693] And it's also a dynamic answer because I think depending on what cereal you're eating, there's different levels of milk that you should have.
[694] Well, I used to be in the sense that I pour basically as much milk as I possibly could in my cereal because I would finish the cereal, pour more cereal, and continue that process until I didn't want to eat anymore.
[695] But nowadays, I think it's actually so much better for me. I really love the crunch of the cereal.
[696] So I pour just like the bottom third and I just scoop it from the bottom.
[697] bottom that way.
[698] And if I need more milk, I can add more milk.
[699] But you can't remove milk once it's there, not really.
[700] So I think start with less and then figure out your ratio of milk to cereal.
[701] But if you're eating, this is serious.
[702] If you're eating any crisp rice cereal like fruity pebbles, cocoa pebbles, rice Krispies, you should put the milk first before the cereal.
[703] That cereal is very buoyant.
[704] It floats.
[705] But it also gets soggy faster than anything in the whole world.
[706] And I think typically you should pour your cereal and then your milk.
[707] That's the process.
[708] But when it comes to crisp rice cereal, no, do it the other way around.
[709] You're going to have a better experience in the bowl.
[710] We'll stay crunchy or longer.
[711] And crunchy is what cereal is all about.
[712] I guess at the end of the day, it's up to every American to decide not only what cereal they'll consume, but at what time of the day they'll consume it and with how much milk.
[713] America, land of freedom, land of 5 ,000 cereals.
[714] that was such a fun weird episode yeah Thomas is good his YouTube channel is a cereal snob and it is just him reviewing every cereal that comes out and as you could tell he's so engaged yes and a simple answer like milk level just goes off on just a bonkers he's committed I forgot completely about Rice Krispy Treat cereal and are you yelped where you're listening to that I fucking loved that cereal and totally forgot about it gone.
[715] That was my favorite too.
[716] That's so mad.
[717] I'll send you guys his petition which has been sitting there for years and apparently you're being ignored.
[718] It's so confusing, so many people liked it why they would stop because I'm sure they made a ton of money.
[719] Would you buy it weekly right now if they made it still?
[720] I wouldn't but I loved it.
[721] Do you think you'd grow out of it?
[722] The older you get and the healthier you get.
[723] You're aware that it's terrible.
[724] The less serials you have in your pantry.
[725] But fuck, I would like to have it right now as a treat.
[726] I will keep persisting with Kellogg's because it was comical.
[727] I called when they were definitely open and just every line went to a dead end.
[728] I'll keep trying them because it would be a great conversation to have.
[729] And I'm sure they'd want to have that conversation about who makes that decision.
[730] The other interesting thing is there is this market for cereal boxes as collectors items.
[731] So there's this whole secondary market if you jump on eBay where you can find this discontinued cereal, Either just the box or sealed with the cereal in it.
[732] Oh my God.
[733] That's a whole other market.
[734] So you could potentially, maybe this is like your Christmas present.
[735] I shouldn't have bought this off on the other.
[736] Could have been a surprise.
[737] You know, like a 10 -year -old box of your favorite old cereal.
[738] I mean, what is probably holds.
[739] I mean, is it going to be that different?
[740] Wow.
[741] Also, I'm looking right now at a Wheatie's box in this attic with Dax's face on it.
[742] And I'm remembering that's a whole thing, having the box, the characters.
[743] No, no. Literally, that was the next thing I wanted to raise.
[744] He talked about this at length, but it got so specific.
[745] I was like, I can't have this documentary rolling on for too long.
[746] Okay.
[747] But he went into how the box is so important because there's not many foods.
[748] We sit down to eat and you plonk this box down.
[749] And the box is kind of engaging.
[750] It is.
[751] It's a visual component.
[752] What's your memory?
[753] Because in New Zealand we'd have characters and puzzles and stuff.
[754] Yeah.
[755] I think we had that little drawings and stuff on the book.
[756] back.
[757] Yeah, like there's not many foods where you sit down and you pick up the box.
[758] Yeah.
[759] And you're like, oh, let's read this.
[760] Part of the experience.
[761] You're right.
[762] And there's toys in it.
[763] And there's toys.
[764] Collectibles.
[765] Did you have toys in your New Zealand?
[766] We had collect his cards.
[767] You collect all the rugby players.
[768] They are like very sport -orientated again.
[769] Like the cereal.
[770] Wheat Bix.
[771] Yeah, they had like deals with like the sports players.
[772] Oh, I wonder if wheatbicks is similar to Wheaties.
[773] It might be.
[774] It was very wheat.
[775] Forward.
[776] For it.
[777] Oh my God.
[778] We collect all the cards.
[779] Now also what he said increasingly, it's modernized, and he's disappointed because he says the box is a less creative.
[780] What they do is there will be a QR code.
[781] And so for the modern child or adult, you sit there with your box, but you bring up your phone and there's stuff like augmented reality characters, the fucking toucan can bounce up to you and like eat cereal with you and all that kind of stuff.
[782] Weird.
[783] I'm remembering one of the major results of the Mandela effect is the Raisin Brand box.
[784] I haven't heard this one.
[785] Do you remember the Raisin Bram box?
[786] Does the sun have sunglasses on or not?
[787] Oh, right, right, okay.
[788] And everyone says yes, it has sunglasses on.
[789] I feel now you say that, I feel that was an icon of shame.
[790] Yes, with a sun with sunglasses on, but it doesn't have sunglasses.
[791] But everyone remembers it with sunglasses.
[792] Oh, that's particularly wild.
[793] Yes.
[794] That's a really good example of the Mandela effect.
[795] And there's also so many in America film tie -ins and TV tie -ins, there'll be the Jurassic Park serial or the Avengers series.
[796] cereal.
[797] And all of that is so ingrained.
[798] Yeah.
[799] Engrained?
[800] Do you like that?
[801] Oh, good job.
[802] I did a few of those while we were recording.
[803] You were firing off singers the entire time.
[804] It was great.
[805] Maybe cereal can help you recover from your cold.
[806] Maybe if you have like a dose of healthy cereal, your body will be like, I've got all the tools I need to rebuild myself.
[807] Yeah.
[808] And you'll be back to your usual self.
[809] Maybe.
[810] I'll give it a whirl.
[811] Give it a go.
[812] I do feel a little sacrilegious because in America, I feel like real Americans.
[813] love fruity pebbles.
[814] They're the thing.
[815] They are.
[816] I feel like if you're a kid who doesn't like fruity pebbles, you're stupid.
[817] But I was a kid who didn't like fruity pebbles.
[818] I don't like fruity pebbles.
[819] I never liked it.
[820] Too sweet.
[821] Too sweet.
[822] They're not fruity.
[823] Similar to the fruity loop?
[824] It's similar that it's just sugar bomb, but it's the shape of rice crispy treats.
[825] Right.
[826] Okay.
[827] Well, it's not the shape, but it's the same effect where it's just this teeny thin, in -nothing material that does get so soggy, just turns into a paste.
[828] Yeah, and it's just this horrible, like, sloshy thing in your mouth.
[829] It's not for me. I'm going to try it, just so of curiosity, because I mean, I really like the chocolatey one.
[830] I love the chocolate, but I'll try the fruity pebbles because everyone keeps bringing it up.
[831] You need fruity pebbles.
[832] I want you to try life.
[833] Okay.
[834] And what about Cheerios?
[835] Do you have jiu?
[836] We don't have those in New Zealand.
[837] I haven't tried those either.
[838] Yeah, I mean, you heard how long that taste test took for just three of them.
[839] Yeah, you're right.
[840] It took me so long.
[841] You're right.
[842] Yeah, I'm going to try.
[843] I'm going to start something more because I want to get through a few more of them to experience them.
[844] Also, I do want to find some that aren't as insanely sweet.
[845] Yeah, Cheerios, besides this morning summit, if you're going standard cereal, I would say Cheerios is the best for you.
[846] Yeah, it's sort of like Vincent will eat Cheerios.
[847] Right.
[848] Not Honey Nut, just regular Cheerios.
[849] I love Honey Nut.
[850] I think something unique has happened in this episode where I think we've all become a bit more American because you've remembered this American cereal you love, that you've forgotten into the tides of time.
[851] You've remembered that.
[852] I have tasted all these other American cereals that I've never tasted before, well, three of them.
[853] So I think we're all done well.
[854] I think so too.
[855] And one thing that we've touched on in some of these previous episodes, but I think is a recurring theme, is America loves nostalgia.
[856] Oh, yeah.
[857] We love it so much.
[858] And I have a armchair theory that it's because we're not that old of a country.
[859] Yeah, yeah, yeah, yeah.
[860] And we're kind of making up for it and, like, creating.
[861] Going so hard.
[862] these moments that aren't that in the distant past.
[863] Exactly.
[864] And cereal is such an indicator of nostalgia because it immediately transports you to childhood.
[865] Yeah.
[866] And I guess a lot of these ads use the similar themes and certainly the similar characters.
[867] And you're just the act of eating cereal takes you back to childhood.
[868] If you are bored this week, jump on YouTube and just go like 60 and 70 serial commercials because they come across like a serial killer has made them.
[869] They're all slightly deranged.
[870] There's a lot of clowns.
[871] There's a lot of characters just doing very weird things around kids.
[872] It's very unsettling and very fun.
[873] Has anyone gone as a serial killer for Halloween where you're dressed up as a serial box?
[874] That's fun.
[875] They must have.
[876] It's really good.
[877] Oh, my God.
[878] Oh, this was fun, and this was a good memory lane episode.
[879] Good memory lane.
[880] And we're all American, more American.
[881] I think so.
[882] Yeah.
[883] Really good.
[884] But you have a little ways to go.
[885] More than three.
[886] You need like 10 under your belt before we.
[887] We can call it.
[888] Okay.
[889] Well, I'm off to the grocery store to get some chicken.
[890] Oh, yeah.
[891] To get some chicken at rice.
[892] This dog.
[893] And I'll throw a few more packs of cereal in for me. The dog can be slurping up its chicken and I'll be slurping up some cereal.
[894] Let's give you five to buy it today.
[895] Okay.
[896] The fruity pebbles.
[897] Fruitie pebbles.
[898] Rob, do you want to give one you must get?
[899] I mean, you need Cheerios.
[900] Okay, Cheerios.
[901] Yeah.
[902] Okay.
[903] It's the one with like a lion or a tiger on it.
[904] There is a tiger.
[905] Oh, there's frosted flakes Frosted flakes Frosted flakes Yeah, that's the one with the tiger That's what I'm thinking of Okay, I'll get those And I'll start with those When he brought up Apple something It reminded me of Apple Jacks I loved Apple Jacks It's still in existence Yeah, they had good commercials I think too What is an Apple Jack I don't want to tell you I want you to try it And then tell us what you taste Okay, I'm going to say Apple Jack I'm guessing it won't be apples No good, thank you for this Homework This week was a big homework We had homework on synched this show and armchair.
[906] Have you had lucky charms?
[907] Oh, fuck!
[908] It's marshmallows and then also little like charms.
[909] Like Cheerios essentially?
[910] Yeah, in different shapes.
[911] And marshmallows and shapes.
[912] Oh, that's incredible.
[913] I would get yelled at because I'd just eat the marshmallows.
[914] Yeah, of course, everyone would because the other part sucked.
[915] That's so American, you have to get, but it's like dehydrated marshmallow.
[916] That when it gets in the milk, it gets so slippery.
[917] And glory and glossy and kids are disgusting.
[918] I mean, it is wild, like, how health conscious would become aware.
[919] Like, we're so aware of it.
[920] But cereal has somehow just coasted on through.
[921] It's as popular as ever.
[922] It's still, like, something's sort of increasingly deranged.
[923] And we're all into it.
[924] I mean, it's kind of like, I'm sort of into it.
[925] It's like, just let loose.
[926] Go crazy.
[927] I'm terrible.
[928] It's a staple.
[929] It's an American staple.
[930] I do think there's, like, a weird conspiracy around the Lucky Charms being, like, satanic and the...
[931] Oh, really?
[932] And the ones that taste bad And then the Lucky Charms are like I remember hearing something like I thought of it was from you Amazing No I don't think I'm caught with that one It sounds great though Oh Time to bring back Yeah but add that to the list Because that's so American Lucky Charms are good pull Rob Oh my God This is another very American thing You want to give me five Now I've got about 10 Go on do it's so It's like excess And it is Honestly like you go to any other country And the cereal aisle It's always big But it's nothing like When you walk into a super market here.
[933] I know a lot of people want to eye roll at that, but I love it.
[934] I remember the first time I came here visiting, and it was one of the things that just brought me so much joy was that aisle.
[935] I was like, America is so big.
[936] Everything is possible.
[937] It's all here.
[938] It's awful, but also really magnificent, and I really like it.
[939] I like it too.
[940] Five thousand different cereals.
[941] It's bonkers.
[942] New ones all drop next week.
[943] I'm going to send you the link for that petition so you can sign it as well.
[944] Maybe with you two signing it.
[945] Kellogg's will push them over the edge.
[946] I can't wait.
[947] We're finally got those other two.
[948] We're bringing it back.
[949] They could at least bring it back for a month.
[950] They would bank.
[951] They would make so much money if they did a limited edition of it.
[952] If someone at Kellogg's wants to send us some boxes of fresh Rice Krispi Truits cereal.
[953] I mean you wouldn't pack up your buddy phone when I was calling.
[954] So if you want to email just email us.
[955] We'll take it.
[956] All right.
[957] All right.
[958] Love you guys.
[959] Bye.