Do you need to blog? In this episode, host Julie Hood introduces you to some of the basics of search engine optimization and blogging to find and connect with your perfect students. Get the full show notes and links at https://CourseCreatorsHQ.com/142.

LINKS MENTIONED

Is Your Course Idea Any Good? Sign up for the FREE mini-course... Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea

To look for keywords in your specific topic area, go to:
https://coursecreatorshq.com/UberSuggest

For Neil Patel's 7-week SEO action plan:
https://coursecreatorshq.com/NeilPatel7WeekPlan

The Moz.com 4-page SEO Quick Start Guide:
https://coursecreatorshq.com/SEOquickstart

Consider using ChatGPT for ideas & inspiration (but don't only copy - add your own stories and insights, plus verify anything it gives you):
https://chat.openai.com/

RELATED EPISODE

E121: Do you have enough Long-Term and Short-Term content?

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Blogging is a long-term strategy and best done when it is combined with Search Engine Optimization (SEO).

Remember: The goal of search engines (like Google and Bing) is to give you the best answer, as quickly as possible. As a content creator, you want to make sure your content fits that goal.

SEO is not a quick strategy - it can take as long as 6-18 months to start seeing results.

There is a LOT to doing this well. Make sure you are using current techniques because there is so much old information out there that doesn't work anymore.

Basics of SEO – to show up when people are searching in search engines:

Use the best phrases that people are most likely to type into the search engines (keyword optimized)
Get links to your content (people like it, share it, read/listen/watch it)
Really great content that the search engines can find – and that gives the answer to what a searcher is looking for
Technical setup (gets into how you actually configure your blog posts to signal the search engines about what is important)

Tech for Blogging -

Get started by finding some keywords and phrases at UberSuggest.

COME VISIT!

FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner

Sign up for my email list and get this free course Is My Course Idea Any Good? here.

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E142: SEO Basics - Do Online Course Creators Need to Blog?