Think your site is launch-day proof? Discover the hidden pitfalls—and the tech that turns chaos into instant sell-outs

Host Lisa Urbanski sits down with Michael Dodsworth, founder & CEO of Fanfare (formerly Waitify), to unpack the high-stakes world of blockbuster product releases and live-event ticket sales.

Drawing on decades of engineering launches for top footwear and retail brands, Michael reveals:

Why websites crash
How bots scoop inventory
The unfortunate issue of fans getting shut out from the purchase
How Fanfare’s data-driven virtual-queue and anti-scalping platform turns launch-day chaos into seamless sell-outs.

From real-world case studies to actionable tips on demand forecasting, bot protection, and customer experience, this episode equips marketers, e-commerce leads, and event pros with the tools to launch smarter and sell out faster.

🔗 Ready to master your next hype drop? Visit Fanfare.io to learn more

📲 Follow @getfanfare on Instagram and connect on LinkedIn [Fanfare.io] for deeper insights and helpful updates.

Get Fanfare’s 5 Step Hype Drop Playbook with our proven success formula and make your next launch unforgettable at fanfare.io/playbook.

SKIMS sold $1 million of product in 60 seconds. That’s not magic; it’s methodology. See how they did it at fanfare.io/skims.

Ever wonder what it’s really like inside a launch day meltdown? Fanfare broke down the chaos of the infamous Taylor Swift and Nintendo Switch 2 release to show you what fails and why—get the inside story at fanfare.io/chaos.

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Instant Sell-Outs, No Chaos—Fanfare’s Playbook UNLOCKED