The Diary Of A CEO with Steven Bartlett XX
[0] Did you know that the DariVosio now has its own channel exclusively on Samsung TV Plus?
[1] And I'm excited to say that we've partnered with Samsung TV to bring this to life, and the channel is available in the UK, the Netherlands, Germany and Austria.
[2] Samsung TV Plus is a free streaming service available to all owners of Samsung Smart TVs and Galaxy mobiles and tablets.
[3] And along with the Dyer of Aceo channel, you'll find hundreds of more channels with entertainment for everyone all for free on Samsung TV plus.
[4] So if you own a Samsung TV, tune in now and watch the Dyer of a Cio channel.
[5] right now.
[6] Why is reading so important?
[7] What role does reading play?
[8] We all consume information digitally now.
[9] Why do we need to go back to reading stuff?
[10] There's a few reasons.
[11] And it's not, again, not a snooty thing at all.
[12] So you're absolutely right that reading is mass, reading books has massively declined.
[13] 57 % of Americans now never read a book in any given year.
[14] It's the first time in the history of the American Republic.
[15] That's the case.
[16] we're still a bit better than that in Britain, but not by much.
[17] And there's several people who really helped me to understand this and what that's doing to us.
[18] That's partly a symptom of our declining attention and partly a cause of it, and I took a bit about how.
[19] So interviewed a woman called Professor Anne Mangon, who's at Stavanga University in Norway, who's a professor of literacy and probably the leading expert in the world on these questions.
[20] She explained lots of things, but there's one very simple one.
[21] You can do studies, have been loads of studies showing this now.
[22] So you get group people, you split them randomly into two.
[23] The first group, let's see you could do it with my book.
[24] You give one group of people my book on the iPad, like your iPad there.
[25] And the other group you give the physical book, right?
[26] And then you go back to them a week, a month, a year later, and you just ask them questions about the book.
[27] And it turns out, invariably, the people who've read it on the screen remember significantly less and understand significantly less of what they read.
[28] This is a very well -proven effect.
[29] It's called screen inferiority.
[30] it's such a big effect that if you take a 10 year old child it's the equivalent of two thirds of their progress in reading in a year is lost when they're reading on a screen that's how much it diminishes our ability to think and it seems to be there's lots of there's a big debate about why but when you read let's say you know we opened the BBC News site now and you and me read the same story when we read on a screen what we tend to do is read in a sort of skimming Z pattern you sort of skim key words, right?
[31] Boom, boom, boom.
[32] When you read a book, generally, we read linearly.
[33] We read from left to right, you know, and you keep going.
[34] But part of the problem is, if you spend too much time reading on screens, when you read a book, you start doing that when you read books, and it screws with your ability to read books.
[35] But the truth is, I think it's something more subtle, right?
[36] So there's this, Marshall McLuhan was this kind of professor in the 60s, who said this famous thing that I never understood for years.
[37] He said, the medium is the message.
[38] message, right?
[39] And what he meant was, when a new medium comes along, he was talking about television.
[40] So a new way of telling stories and thinking about the world comes along.
[41] You know, you could tell on your television and you can watch the wire or Wheel of Fortune or anything in between, right?
[42] The medium of television itself has a message in it, right?
[43] Irrespective of the show you're watching on the television.
[44] So the medium of television, the message is the world is very fast.
[45] It's all happening at the same time.
[46] We can all think about things you get from watching TV the way you feel if you want and I love TV things you feel when you when you watch TV but I think there's a medium in the message of social media right so think about Twitter when you open Twitter doesn't matter if you're Donald Trump Bernie Sanders or I know Bubba the love buttons right there is a message you are absorbing about how the world should be I would say the message is firstly the world should be interpreted and thought about Very quickly, right?
[47] Quick, quick, quick.
[48] It should be interpreted very briefly.
[49] Anything worth saying can be said in very short little bursts.
[50] It's binary.
[51] Exactly.
[52] And what matters, the thing that is most important is whether people immediately agree with this very fast, very short thing you've said, right?
[53] That is the message hidden in the medium of Twitter, right?
[54] Think about Instagram.
[55] What's the message hidden in the medium of Instagram?
[56] It's what really matters is whether you look good and whether people like how.
[57] you look, right?
[58] That's it.
[59] That's the message.
[60] What's the message in Facebook?
[61] The message is, okay, friendship, which is the most precious human thing, friendship is looking at other people's photographs of their life, that you should narrate your life to your friends through images and crave their likes, and that that's what friendship is, mutually watching each other's carefully collected paparazzi images of each other and liking them.
[62] Now, I think all those messages are wrong.
[63] That is a terrible way to live your life, right?
[64] It is not true that life should be interpreted quickly.
[65] Actually, if people immediately agree with what you're saying, what you're saying probably didn't need to be said at all, right?
[66] Yeah, I like pretty people, Instagram, fine, okay, but if that's the thing that you overweight your life towards, something's really gone wrong.
[67] And friendship, a true friendship is nothing like a Facebook friendship.
[68] But think about the message, the reason I say it's in relation to reading is think about the message in the book, right?
[69] The printed book.
[70] What does a printed book say to you?
[71] Firstly, the world is complicated and you might want to take a good bit of time to think about one thing.
[72] Secondly, it says, you should slow down.
[73] Slow down.
[74] Look at this thing that will be saying the same thing a hundred years from now as it says right now, right?
[75] And thirdly, it says you might want to spend time thinking about the inner lives of other people.
[76] Because the inner lives of other people are really interesting and you'll find that they're like you in some ways and unlike you in others, right?
[77] So I would say take care what technologies you absorb because over time your consciousness will come to resemble those technologies.
[78] You know, you want to have had a life of meaning and purpose where you engage with complex things, where you showed empathy, where you showed love.
[79] These are not, these are things that the current model of social media absolutely militates against.
[80] And the book, help with.
[81] They don't, they're not the solution.
[82] You know, they're not the sole solution.
[83] There's lots of things going on.
[84] But I deeply believe in the medium of the book.
[85] Did you know that the Dariovacio now has its own channel exclusively on Samsung TV Plus?
[86] And I'm excited to say that we've partnered with Samsung TV to bring this to life.
[87] And the channel is available in the UK, the Netherlands, Germany and Austria.
[88] Samsung TV Plus is a free streaming service available to all owners of Samsung Smart TVs and Galaxy mobiles and tablets.
[89] And along with the DariVosio channel, you'll find hundreds of more channels with entertainment for everyone all for free on Samsung TV Plus.
[90] So if you own a Samsung TV, tune in now and watch the Dyer of a CEO channel right now.