Assembly Required with Stacey Abrams XX
[0] Welcome to Assembly Required with Stacey Abrams from Cricket Media.
[1] As you might have guessed, I'm your host, Stacey Abrams.
[2] People have always been hungry for the news.
[3] Town criers used to belt out what the people needed to know from the streets or in marketplaces.
[4] Early newsletters became newspapers, and when radio got pictures, we got TV news.
[5] When I was growing up, to find out what happened in the world that day, you read the newspaper and you watched the evening.
[6] News.
[7] If you were lucky, you had three options.
[8] The NBC Nightly News with Tom Brokaw.
[9] Good evening.
[10] 17 years ago.
[11] The CBS Evening News with Dan Rather.
[12] Dateline, Daran, Saudi Arabia.
[13] A car truck bomb has exploded in an area where 2 ,000 U .S. servicemen and their families live.
[14] And our family favorite, ABC World News Tonight with Peter Jennings.
[15] Astonishing news from East Germany, where the East German authorities have said, in essence of the Berlin Wall doesn't mean anything anymore.
[16] And to be fair, CNN had Bernard Shaw, and PBS gave us Robert McNeil and Jim Lera.
[17] Unfortunately, no women anchored the evening newscast, only in daytime, and no one was my age.
[18] Then something radical happened in the late 1980s and early 90s.
[19] MTV News, you hear it.
[20] First.
[21] MTV News became the first.
[22] national news organization to bridge the gap between current events and pop culture without talking down to young people.
[23] For older millennials and many Gen Xers like yours truly, MTV News not only broke ground, it covered a lot of ground.
[24] Movies, music.
[25] Teabaws, Left Eye, and Chile are finally putting the finishing touches on their first new album since 1994's Crazy Sexy Cool.
[26] We learned about abortion rights back when we had them.
[27] 29 states now have laws allowing teen girls to make abortion decisions without notifying their parents if they can convince a judge that they're mature enough to make such a decision.
[28] We learned about the passing of an icon.
[29] Nirvana leader Kirk Cobain, an extraordinarily gifted singer, songwriter, and guitarist was found dead in Seattle on Friday morning, apparently a suicide.
[30] Where we get our news often shapes our understanding of the topic and ourselves, and it relies on the trust we have in the messenger.
[31] We are in the midst of a major election, yes, but other topics are swirling through our communities.
[32] To name a few, we've got access to affordable housing, the conflict in Gaza, the loss of abortion rights, the widening chasm between political parties, ideologies, and basic definitions about a person's humanity.
[33] These messengers also decide what not to discuss, civil wars raging in the Congo or Sudan, abductions that aren't likely to grab headlines, or complicated explanations about economic impacts like tariffs or capital gains.
[34] The list goes on.
[35] and on, and so too do the places where you might hunt for answers.
[36] The issue is, does the messenger get it right?
[37] Well, here at assembly required, we try to unpack root causes, but we also want to understand not only how we got here, but what's going on that can move us forward.
[38] In the storm of voices who are telling us what's true, what to do, or whose fault it is, the messenger and the medium matter.
[39] Now, I grew up during the advent of cable news networks.
[40] I came of age as more outlets proliferated, and I served in public office during the dominance of talk radio.
[41] And now we've got social media feeds, podcasts, and microsites that are explaining the world to even more people.
[42] What the news tells us helps shape a shared understanding of the world, and it serves as a way to connect even the most disparate communities.
[43] I may not have agreed with my high school nemesis about who should be president, but we at least had the same facts to argue about.
[44] Young people today are emblematic of why we should care about the demise of these shared news outlets, especially ones that catered to a youth consciousness.
[45] As young people shape their political and civic identities, it's natural to seek out news coverage that speaks directly to them now more than ever.
[46] But for young and older alike, social media is really.
[47] ready to supply an endless array of accounts that call into question the difference between entertainment and news, to tell us what is or is not relevant.
[48] When the number of voices weighing in on an issue becomes overwhelming, users have to figure out what to listen to you on any given topic.
[49] These days, the overload of content on a 4U page makes it harder for most people to navigate false information or to find real information.
[50] And so does parsing through whatever the algorithm is feeding you.
[51] So, what do we do?
[52] We listen to those of the generation that will be in charge of how we understand much of the world going forward.
[53] And I'd prefer to hear what they have to say sooner rather than later.
[54] So I'm going to the source.
[55] Today's guests are Paulo Ramos, a journalist, author, and an alum of Vice News, as well as the Washington Post Joseph Ferguson, a producer and host of the news outlets TikTok account.
[56] We'll dive into how newsmakers and organizations are creating this century's version of the townspeople.
[57] Square, so we can all better understand the best way to navigate the onslaught of information and make sense of what we learn.
[58] More after the break.
[59] Paola Ramos and Joseph Ferguson, welcome to Assembly Required with Stacey Abrams.
[60] It's great to have you.
[61] So good to be here.
[62] Thank you so much.
[63] Yeah, thank you for having me. I opened the episode talking about how I was first introduced to the news, and I want to learn about your individual journeys.
[64] Paola, your introduction may have been a bit different as your father was a journalist.
[65] Do you have a story about how news media and journalism entered your world, whether you wanted it to or not?
[66] No, I think I was almost born into it, no?
[67] From all aspects of my family, my father is a journalist, my mother's a journalist, my grandfather's a journalist, so I almost had no option but to be standing where I am today.
[68] I think the story for me actually starts in something that's rooted in sort of of the immigrant experience in this country.
[69] You know, my father left Mexico in the 80s because he couldn't cover the news in Mexico at that time the way that he wanted to.
[70] And so he came to this country for that reason.
[71] My grandfather was a political prisoner under Fidel Castro.
[72] And so he too fled to this country because he couldn't sort of tell the news the way that he wanted to.
[73] And then my mother, as a Cuban exile, as a very young Cuban exile, came of age in a Spain that was in the midst of a transition from Franco to democracy.
[74] And so I came up in a family environment where this idea of freedom of expression and freedom of assembly, this idea of becoming who you want to be was very much ingrained to me since the start.
[75] Now I grew up in watching my father do the news as a news anchor in his studio.
[76] I grew up watching my mother write columns, my grandfather write books.
[77] And so those were sort of the principles that I then pursued, starting first in politics, but then now as a journalist, now that this idea in this country, It is my right and to do what perhaps my parents couldn't do in both Cuba and Mexico back then.
[78] So it's starting first in politics.
[79] Tell me a little bit about that.
[80] I graduated from Barnard College.
[81] And I graduated right as the time that President Obama was stepping into the White House.
[82] And so I think it makes sense sort of given my parents' journeys that I was very much part of the generation that was influenced and believed in this idea of hope and change.
[83] And so the second I graduated from college, I moved to D .C. I started as an intern in the Obama White House, miraculously got hired.
[84] And so the first, you know, the first years of my career was politics, no, was very much inspired by that movement, by that coalition.
[85] I started in the Obama White House.
[86] I worked the 2012 re -election campaign in Chicago.
[87] And I moved back to New York City for Hillary Clinton's 2016 political campaign.
[88] And then I made the turn.
[89] into journalism, once I figured out after we lost that election that I could use my power better in media and sort of ask the tough questions that I really wanted to ask in politics, but felt like I couldn't outside.
[90] And ever since, I've never looked back.
[91] Well, Joseph, I saw you making a very encouraging face when she mentioned the word power.
[92] Can you talk a little bit about your introduction to the world of journalism and how power has played a role in how you think about the media and your place in it?
[93] Yeah, I think, so my introduction to politics, my dad, I don't think he'll get mad at this description, but he's a history nerd.
[94] We always talked about history in a way that he made it interesting as a competing set of powers and ideals, as people, as groups of people wanting a thing, having it out, and then maybe something happens after that.
[95] I got introduced to it like in the international space.
[96] I think Iran Contra was the first thing I really remember learning a lot about.
[97] I remember my dad breaking out an Atlas and showing me where all the countries are and what the narratives were and all that kind of stuff.
[98] Then I went to, I have a stutter.
[99] I have a speech disability and my speech therapist recommended model United Nations because it involves lots of public speaking, if to stand up, you have to articulate yourself.
[100] And also you have to go up to people you don't know and try to whip votes for your fake resolution and just really being in people's faces.
[101] And I think that really brought me out of my shell when it comes to news and politics.
[102] And I think that understanding with Model UN, understanding your voice and your power and even you could be a small country whipping votes, big resolutions.
[103] So it really helped me understand competing interests, what people want, and how to make a deal in that really weird, like, almost a trite sense.
[104] But it was a good exercise in talking to people and really understanding what they want.
[105] And I think through that, I kind of was just like catapulted into journalism and making these videos.
[106] Well, for both of you, there was this early exposure not only to journalism and history.
[107] and history and politics, but also the idea of questioning.
[108] You grew up in families that encouraged you, it seems, to ask questions, to be curious.
[109] And that seems to have shaped not only your careers, but how you've approached it.
[110] So I'm going to start with you, Powell.
[111] Can you talk a little bit about the power of asking these questions and how you've thought about that as you think about the stories you're going to tell next?
[112] Yeah, I mean, I think that was the beauty and the privilege of growing up around journalist that that was sort of mirrored for me. And so one of the first things that my father told me was as a journalist, the first responsibility that you have is to hold those in power cannibal.
[113] That was always like his lesson for me. No matter where you are, like if you have the pen and you have the microphone, that's what you have to do.
[114] Right.
[115] And so I grew up watching this man like being kicked out of Donald Trump's press conference, no, and going to Venezuela and being kicked out by an autocratic figure like Nicolas Maduro.
[116] I watched them call, you know, President Obama, deporter and chief, watched them kicked out of, you know, Mexican press conferences.
[117] And it seems funny, but it's because he sort of taught me when you have those, you know, initial 10 minutes with these important powerful figures, take those five minutes as if they would be gone, no, as if that first or that second question would be the last question that you will and that you could be able to to ask those figures.
[118] And so that was the first question.
[119] the first lesson that I learned from him.
[120] From my mom, as a journalist, I perhaps learned an even more important thing that we often don't talk about as journalists, which is lead with empathy, not just the questioning isn't the most important thing.
[121] Go and walk into these stories with empathy.
[122] And from my grandfather, I learned what we never talk about as journalist, which is the important to kind of like know when you have to shut your mouth and listen, no, the act of listening, of allowing the stories and the conversations and the interviews to take you somewhere else because oftentimes that leads to the best stories.
[123] And so through those three lessons, I've really tried to, I'm not there yet.
[124] I'm still learning.
[125] I'm still trying to, you know, be the better version of myself.
[126] But that's sort of what leads my work, no?
[127] Whether I'm interviewing a member of Congress, whether I'm interviewing an insurrectionist, whether I'm interviewing an asylum secret at the border, those three principles guide my work.
[128] Well, Joseph, you talked a little bit about history, and asking questions of history has become a very fraught conversation these days.
[129] In fact, we're encouraged to not remember history.
[130] Can you talk a little bit about how you see the intersection of your power to ask questions, but also how the work you do illuminates the history that leads us to this moment?
[131] Yeah.
[132] I think that's my goal in journalism, I truly feel like my role is to provide clarity and to help people understand the world around them.
[133] I think when we see headlines and we see news clips and things might not make sense like here or there, it's to provide a cohesive narrative around all of the seemingly random events that we have today.
[134] And my first show at my, the first show I ever did was called In Context, where we would put the in context, and we would kind of display everything out.
[135] So whether or not you think of this news event, which you will, but this is what happened.
[136] Here is the clearest, most condensed, most concise version of this event tying it to history because nothing happens in a vacuum.
[137] Well, today, and both of you use really, I think, interesting language.
[138] Today, many people, especially those under 30, turn to social media, TikTok, for example, not only for news, but also for community.
[139] Paola, you mentioned the importance of empathy, and Joseph, you talked about just putting things in context.
[140] And the language that's been used to describe this is that today people value sense -making, where they gain information and understanding shapes how they process it.
[141] And so, Joseph, I'm going to start with you.
[142] How did the community you found in gaming shape your understanding that news could be targeted?
[143] it to you as a young person.
[144] Yeah, for sure.
[145] So when I was 12 or 13, I played me and my buddies, we played this game called Maple Story.
[146] It's like a 2D side -scroller game, but you can play with all your friends and you're all there.
[147] It was really fun.
[148] We would go and there was an update for the game that was coming out that was like going to fundamentally like reshape the way we were going to play this game.
[149] And I remember reading a story about it in this, in Game Informer.
[150] And I read this story and these words on the screen, but we were.
[151] were going to affect, like, the way I spent my days after school.
[152] And that kind of, like, connection between something like this little hobby that I had here and, like, journalism was very, like, in a really weird way, it connected the dots.
[153] It was like, oh, wow, you can report on these things.
[154] These things are knowable.
[155] They went to developers and spoke to them.
[156] There are people making the game and the journalists can talk to them and they can tell me what they said.
[157] Like, it was just, it was very surreal.
[158] And it was like, to steal like a Jimmy Neutron reference, it was a brain blast moment.
[159] And I was like, wow, my world is opened up.
[160] So that's kind of like a very fun entry into like journalism for me. Opaula, I'm curious.
[161] You've mentioned your parents, your grandparents.
[162] What was your first singular moment separate from your family where you thought about how the news spoke to you and how you use it to speak to other people?
[163] So it takes me back to the very very.
[164] very first time that I did a TV appearance in Telemundo, right, which is one of the main Spanish language networks in this country.
[165] And I mean, I don't even remember when this was.
[166] This must, you know, maybe 2014 is I remember the very first time I'm in 30 Rock here in New York City.
[167] They take me to the makeup room and the makeup artist essentially says, I'm in a, I'm going to sort of do your makeup the way that Telemundo wants you to look on screen.
[168] I said, okay.
[169] And so I sort of closed my eyes, and within the next, like, 10 minutes, I literally opened my eyes.
[170] And it was, like, honestly, like, looking at a different person.
[171] There was, like, and I'm someone that, like, I don't, I obviously, you know, don't wear makeup.
[172] I dress how I want to dress.
[173] But it was like, you know, I had so much mascara on and, like, and all this lipstick and my, I mean, I look like a different version of myself.
[174] And I remember going on air for the first time and feeling so uncomfortable, right?
[175] And what was happening in that moment was that, you know, these, that institution was molding me in the way, in the same way that I grew up watching, you know, these sort of Spanish language institutions, which was, you know, women had to act and talk and appear a certain way.
[176] Men also had to act and talk in a pure certain way.
[177] And it was that image that I thought was what I had to strive for if I wanted to be, you know, a Latino journalist in the United States.
[178] And I told myself, I will never do that.
[179] again.
[180] So if you ever, if you ever put on MSNBC or Dele Mundo or Univision today, you will never see me conforming to that image.
[181] And so that just made me think, like for me growing up, I didn't have, yes, I had my family as a reference, but I didn't have the reference of like, you know, young queer Latinos on TV, no, or stories that sort of broke with the stereotypes that I had grown up with around what it meant to be a Latino in this country and would have meant to, you know, love the way that I love.
[182] I always go back to like that moment because that, that is like the day that I told myself, like I will tell the news differently to Joseph's point.
[183] Like I will try to explain things differently and try to create like another image of what it means to be a journalist in this space.
[184] Thinking about that for both of you, there's the Jimmy Neutron reference, which is young for me, but old for a lot of people listening.
[185] There's the how do you find your space and how do you find your place when no one looks like you or seems to.
[186] to reflect who you are.
[187] That seems to be the tension that is the most pertinent for Gen Z and Gen Alpha.
[188] They are coming of age in a world where those who are older, millennials, Gen X like myself, boomers, where we were not always permitted that ability.
[189] And they're trying to find community and make sense of the world around them.
[190] And journalism is often how you do that.
[191] You hear the stories of people around you, what we call the news, and that helps us shape what we think the world is supposed to be.
[192] Can you both talk, and I'll start with you, Paola, can you talk about the potential weaknesses and the strengths of these new ways of finding each other and therefore finding ourselves?
[193] I mean, I think at least when it comes to the Latina audience, I think the challenge is that there's so many unknowns, none, there's so much uncertainty.
[194] And I actually think it's a good thing.
[195] I think for so many years, whether it's through media or in politics, I think there's been this idea that we knew what Latino voters and the Latino audience was like, right?
[196] And I think once again, if I compare sort of my role as a journalist today and what my father's role has been, we're talking to completely different audiences, right?
[197] Like for the last 30 plus years, if you wanted to talk to Latinos, you talk to them in Spanish, you centered your stories around immigration, and every so often, perhaps, you know, you put in a little spanglish word over there.
[198] Now we're talking about a Latino electorate and a Latino audience where the fastest growing segment within us are third generation Latinos, right?
[199] And so even if you look at the numbers, the majority of us are U .S. born.
[200] The majority of us are under age 50 years old.
[201] The majority of us consume news not in Spanish, but in English.
[202] We no longer go into Univision and Telemundo.
[203] We go to social media.
[204] If you ask me right now, like, what's the best way to reach a young Latino?
[205] I don't think there's been enough studies out there.
[206] enough data out there, enough intentionality to really understand the way that this, like, you know, the fastest growing segment is trying to consume news.
[207] What I do know is that the challenge as a journalist is that I know that I can no longer just do a hit on MSNBC without putting something on TikTok because I know that I will never reach a young Latino just on NBC, no?
[208] I know that if I'm putting content on social media and Joseph, you know this more than anyone, the facts that I am trying to tell people will also be countered with the amount of mis and disinformation that is flooding in the same circles and the same WhatsApp circles that a lot of young Latinos are on because as they're consuming news from me, they're also trying to stay in touch with their families.
[209] So I think there's all these like political, cultural dynamics that are happening at the same time.
[210] No longer are the days where you got to just sit on your couch at 6 .30 p .m. and watch my dad's newscast.
[211] That's completely gone.
[212] And Joseph, as I kick it to you, we know that young black men in particular are one of the chief targets of disinformation.
[213] We know that much in the way that Paola is describing young Latinos, the same is true for diverse audiences, especially for young black men and young black women.
[214] Can you talk a bit about the weaknesses and the strengths and particularly the work that you've been doing around these conversations?
[215] Yeah.
[216] I mean, I think that, to Paolo's point, I think the space is competitive, right?
[217] I think that when you're going on social media, there's a lot of different voices saying a lot of different things.
[218] And the best way I have learned how to counteract that is constantly trying to prove, give the audiences something of value, right?
[219] Not necessarily always just throwing them the red meat that I think that they want to hear, but actually diving into some analysis that'll make you have your Jimmy Neutron.
[220] moment where you're like oh wow I understand this thing differently now I think that like when people talk about vertical video I hear people say TikTok a lot and TikTok is I think like the one right now but we are everywhere like TikTok I think is the most popular one but we are everywhere we're making stuff on Instagram we're making stuff on YouTube shorts we are trying to get people where they are and we don't want to I I feel a lot of um pride knowing that our videos are just going to come up when you're scrolling.
[221] And then you'll see it and you're like, oh my gosh, this is why, this is, this is crazy.
[222] And then you don't, I'm not asking you to go to our website and sign up.
[223] I'm not asking you to go off platform.
[224] We're going to come where you are, speak the language of the platform and try to earn your loyalty with our analysis and our fact -based reporting.
[225] So to follow that a little bit more, is there a cheat code that we should use who we're trying to figure out how to engage audiences to get them to consume information to do that kind of analysis.
[226] What's the cheat code that you use that helps, you know, achieve this very complex and often very disparate set of issues and pull them together?
[227] So what I'm going to say is going to sound reductive without getting too much into like audience strategy.
[228] But I think number one is authenticity.
[229] I think that like audiences will.
[230] be able to sniff out if you are not being yourself.
[231] Like they can just look in your eyes and tell that's not who you are.
[232] And I think they're going to call that out in the comment section.
[233] They're going to make memes about how you're fake.
[234] Like it is going to be relentless and they're going to see it.
[235] And I think number two, which is like has been a guiding light for my career is like make stuff that you would want to see on the internet.
[236] I think that as special and unique as everybody is, I think that we share a lot of commonalities.
[237] And if you want to see it, someone else is going to want to see it.
[238] And they're going to share it with their friend who wants to see it.
[239] So I think that as long as you are being authentically yourself and making the stuff that you would want to see, it's, the misinformation space is always going to be competitive.
[240] Lying is always going to be easier than telling the truth.
[241] But I think that when you do this kind of good work and when you do it consistently, you earn the credibility from your audience and they're going to take your word over, you know, whoever, whoever on TikTok.
[242] Well, you both have audiences that are broad.
[243] I mean, yes, you are both younger.
[244] Yes, you tend to use mediums that are particularly I think salient for younger viewers, younger watchers.
[245] But you've got a lot of folks.
[246] You've got older, you've got people who are coming to you, as you pointed out, Joseph, they're coming to you on YouTube and the Washington Post.
[247] So can you talk both of you, and I'll start with you, Joseph, how important is it to you to explore the new ways to engage your audiences, Given the generational divides, do you have an audience that you're speaking to and you let everyone else overhear it?
[248] Or do you think about the differentiation in age and experience for the audience you're talking to?
[249] Yeah.
[250] You know, it's interesting.
[251] So when I cut up the audience and I think about who's going to be watching this video, I think I cut it on platform lines, not necessarily age lines.
[252] I think that like the platform has a specific language that they speak.
[253] Twitch is different than TikTok is different than YouTube, it's different than Discord.
[254] And I think that like all of these platforms you can optimize for them.
[255] I think it starts with obviously great reporting and a good, good solid video base, but then you optimize for the language of that particular platform.
[256] And maybe you optimize for the UI of that platform because like I know that I can't put a graphic here because the comment section is going to be right there.
[257] So it's not going to do that.
[258] So I think that like optimizing for the language of the platform is, the most important thing and I think whoever watches it there is going to watch it there because they're there because they like consuming content on that platform and I'm going to optimize our Washington Post reporting for this platform and I'll throw in some humor and I think that is how you make it stick.
[259] It starts with great reporting, optimizing for that platform and just trying to speak their language.
[260] You never want to come in there like hey fellow kids because that's that's not going to work They're going to see right through it.
[261] Go be yourself, but try to ingratiate yourself into that community.
[262] And, Powell, are you?
[263] Yeah, for me, I think I'm always conscious of the...
[264] I think one of the things that often happens, particularly with, like, the younger Latino audience, is that you start neglecting your roots, no?
[265] You start neglecting the, like, the Spanish language audience, the Telemundo, Univisions of the world, and that is something that I've noticed around me at all.
[266] And so I'm always trying to, like, hop around three spaces, no?
[267] Telemundo, the...
[268] sort of mainstream cable news world in English and then social media.
[269] And I think for the three of those spaces, I try and go into it, understanding that I have different missions.
[270] When I go on Telemundo and I speak Spanish, I know that my audience are going to be 60 plus year old, mostly Latina women, right?
[271] And I know that I have those three, four minutes to sort of push the conversation, right?
[272] And what I mean by that is, for instance, when I go into a Telemundo, oftentimes you won't hear the word abortion.
[273] For instance, it's just an example.
[274] And that's because there's a stereotype out there in a myth that older Latina women are scared of that word, which I fundamentally don't believe in.
[275] And so I try and sprinkle in language that I think, at least in my eyes, will change the conversation, you know, whether I'm talking about abortion and saying things like that explicitly or I'm talking about, you know, being a young queer person.
[276] So that's sort of my Delemundo audience high.
[277] When I go on MSNBC, I try and think of this idea of like, how can I frame conversations around the border?
[278] issues that perhaps seem distant and unfamiliar and foreign to someone that's like in the Midwest.
[279] And I try and connect the dots so that someone that's, you know, hearing about asylum seekers at the border that is also consumed with the diss and misinformation in the sort of anti -immigrant narrative that is also entering a lot of liberal spaces.
[280] How can I get that person to humanize someone at the border?
[281] And then when I go into social media and a TikTok, at least what's worked for me, for sure, I think Joseph, like, yes, obviously you have be super authentic but I think the one thing that's worked for me is like breaking things down for young people with facts like there's like the best the best videos that I've done are the ones where I give people the facts here's what you're hearing from Trump here's what you're hearing from the vice president here are the facts do with with those facts whatever you want and that's been that's been working well at least for for now but I think to your point I think you have to be a little bit more open at least I am no open to educating myself like what is it that young people want?
[282] Like, how do I, and also, how do I bring them into my world?
[283] No, like bringing them into the DNC, which Joseph does incredibly well, bringing them into my world of reporting.
[284] I think that, like, entering your world also works a lot in that space.
[285] I think just to piggyback off what you said, I think that's so interesting.
[286] Like, I think because we're working with video, visuals are going to be key.
[287] If you can provide video from a thing, if you can provide, like, if you can actually touch and hold something tangible, that's like, you're not just talking about a concept, you're like, no, it's right behind me. Like, I have this thing in my hand.
[288] I think that gives such a visceral feeling for the audience when they can go, like, oh, that is, it's there.
[289] So I think that's, yeah, just to piggyback off what you said, I think that was great.
[290] Well, I think that dovetails nicely into this next question, which is, we know that the formalized, sort of targeted news outlets with their traditional staffing and their standards are disappearing.
[291] We've seen this happen over and over again.
[292] We know local news, is vanishing, including the local newsroom.
[293] And instead, and in place of that, we have a lot of do -it -yourself replacements where people are trying to fill in the gap, or they're trying to exploit the moment where if you look a little professional, you might be able to swindle an audience until believing that you're giving them real news.
[294] Can you talk both of you, and I'll start with you, Powell, what does this evolution of what constitutes journalism mean to you, Does it concern you?
[295] Are you excited about it?
[296] What do you think about what's happening?
[297] No, I mean, I think what it means for us right now is that you have to be everywhere, no?
[298] You have to be present everywhere.
[299] You have to be consistent because I think at the end of the day, what breaks through the conspiracy theories, what breaks through the mis and disinformation is the trust that you're able to achieve with that audience.
[300] And that trust comes with consistency, you know, with your presence everywhere.
[301] And so I think that to me is still the guiding principle, which is still a guiding principle in journalism.
[302] Build trust with your audience.
[303] That's the same.
[304] Obviously, counter with facts always.
[305] And to Joseph's point, be authentic.
[306] At the end of the day, like if you're a host, if you're a reporter, people want to trust you, and like hearing you.
[307] And so the biggest difference for me is that.
[308] I know that I have to be in every single platform.
[309] I know that I have to compete with the YouTubers, with the TikTokers.
[310] know that if I'm on MSNBC, maybe you'll get like 500 ,000 views.
[311] If you go on TikTok, maybe you can get a million views.
[312] And so that's just, that's always my recommendation.
[313] No, it's not enough with one platform.
[314] And Joseph, I mean, as someone who was really on the vanguard of creating some of the new ways we consume the news, are you excited about this evolution?
[315] Are you concerned about it?
[316] What are you thinking about what's happening?
[317] Yeah, I'm definitely, I'm definitely of two minds because my, one of the me and my co -host Carmela both came up in local news she was doing local news in rochester i was doing local news in charlotte and in Atlanta so i have a very attached role to local news i think it's important i see how it affects people you know when i was in Atlanta people usually tell me they were they got the paper every day for 50 years and like it was a real institution there and i think that um one supporting local news and having local newsrooms be very agile and what they're doing, I think, is a huge role in this.
[318] I think that local newsrooms getting more funding and being agile and what they can and cannot do is great.
[319] And then on the influencer side, or just on like the internet side, I guess, there are people doing great work too.
[320] Like I think V, who is great, they are doing phenomenal work.
[321] And it's really about finding information you can trust, good, verifiable, information.
[322] I think that the allure of misinformation is that it just feels good and it's like, oh, this is going to like scratch and itch in my brain, but good analysis will always be bad information.
[323] And I think that when you, the problem that we run into is that it's easier to turn on a camera and lie than it is to do really good reporting and and thoroughly fact check things.
[324] So I think that how we get out of this is doing lots of really good.
[325] good reporting.
[326] And again, that sounds very reductive and it sounds very, but like where the people are, I think that if a lot of really good journalists get on TikTok or get on YouTube shorts or Instagram reels and start not only that, but something that we've seen a lot of success in is showing our process.
[327] Like when you say this investigative reporter combed through 5 ,000 pages to find these discrepancies, you show the stacks of papers that they went through and you can kind of like walk them through all the work that went into it you did they didn't just turn on a camera and have an opinion they like went through the hard work of researching and i think that if we can show that process i think that helps gain trust and then the analysis where people are watching it um is going to create loyal uh subscribers because they know they're getting valuable information i hope that wasn't too wordy no no no no no and if i can add something i think What I wanted to say is like, and I didn't mean to discredit it before, like, I can't do any authentic reporting on the ground without the help of local journalists.
[328] And that is, that is truth at the border in Mexico or in the United States, right?
[329] And I think, you know, that is still one of the foundations of, like, good journalism.
[330] Like, as someone that is in New York City, you know, that is sort of, like, far away from where things are happening, like, my number one resources in my number one education continues to be from the local fixers in Mexico, from my local fixers at the border, from my journalists in the states.
[331] So I think I just wanted to make sure that I added that, no?
[332] Because obviously there's a fixation with social media, and obviously we have to be everywhere, like I said before, but the real facts and the eyes on the ground continue to be the local journalist, and that remains true whether there's three staffers left or 10 staffers left, no?
[333] And so I just wanted to make sure that I added that.
[334] For both of you, and I'm going to start with you, Joseph, on this one.
[335] So young people are the progenitors and they are experts at consuming social media content.
[336] But as I mentioned before, they're not alone.
[337] What can other generations learn from young people when it comes to consuming the news?
[338] Like what other skills would you encourage everyone at home to start to cultivate as news consumers in this new landscape.
[339] Young news consumers are very sophisticated in the sense that they know, like, oh, this person is tied to this person, so that's why they're probably saying this.
[340] Like, they're very keenly aware of a bias.
[341] And I think just because it comes on a TV or a screen or something, I think they're very attuned and sensitive to words and phrases that sound like they're being planted or sound like, oh, that's not real.
[342] Or like, they'll spot an AI image faster than someone else will.
[343] So I think that, like, what I think older generations, even, you know, my millennial self over here, I think what we can do better is trying to spot, I'm trying to spot liars again, sounds reductive, but trying to spot someone who is being deceptive and having an understanding of the breadth of their coverage, right?
[344] I think a lot about different court cases that we've had where you saw a narrative being pushed with a court case or with, that was just on social media someone maybe reading a transcript here and there and then you have a bad faith actor who has a bigger point that they want to make and they're using this court case to kind of like further that bad faith point and not really dealing with actual with the actual facts of this particular case but they say but they're trying to portray a larger narrative so i say that all to say i think that young people do a really good job at looking at someone's track record and applying that to what they're saying now to seeing if these two match up or if they're acting in bad faith or if they are really a principled person taking a stand.
[345] Yeah, I go back to to like Christianityamaport's like the words that she always said, no?
[346] Which is like be truthful, not neutral.
[347] And I say this because I'm noticing at least in like the Spanish language media world this tendency particularly when there was when there was a moment that we believe that you know Donald Trump would walk into the White House, I noticed this tendency to have this like, you know, both sides framing of everything.
[348] And, you know, you can get into a whole debate, you know, whether that's morally correct, whether as journalists, that's our responsibility to always have both sides.
[349] But oftentimes what that has meant in the last, like, year has meant that every time you have this, like, you know, journalists making an analysis in places like Telemundo and Univision, And it's not just that they want to counter that with the Republican voice, but that there's not enough vetting when they do that sort of counter argument with, I've been in debates with someone that was in the insurrection, you know, with someone that is constantly, constantly spreading mis and disinformation.
[350] And so I believe, like, we're in this, like, really interesting crux in, like, the Spanish language media world where they've really fundamentally, like, things are shifting.
[351] Now, there's this tendency to want to shift a little bit to the right and to sort of.
[352] of appear to be more moderate because they think that that's where the audience is going.
[353] And so I just, I, you know, I encourage always, like, the older producers there, the older anchors to, to stick to those words of, like, be truthful, not neutral, and it keeps sticking to the facts, not?
[354] And just because, like, over 50 % of Republicans believe in the great replacement theory does not mean that we need to have spokespeople that are pushing those theories on air.
[355] So I think that's this really like complex area that we're in.
[356] Just because so many people believe in the big lie does not mean that they deserve a spot on air.
[357] And just getting, getting folks to understand that we have to pull the audience back, you know, to the facts.
[358] And I think that's kind of the hard part of our jobs right now for all of us that we're not, this isn't media as we know it.
[359] Like we're kind of entering this really unknown territory in media and in politics where after almost a decade of misinformation and after like four years of.
[360] of the big lie and these sort of French theories becoming normalized, like that's what we're up against.
[361] No, like we're up against sort of bringing back the audience to the facts and to news as we know it and that no longer exists.
[362] To your point, when we were at the RNC and the DNC, we did a fact check every day.
[363] And seeing the audience as a reaction to that has been really, really positive and great.
[364] They're like, thank you for fact checking both sides.
[365] Thank you for showing that, like, you can do objective reporting.
[366] So I think that like there is a real, to your point, there is a real hunger for what is real and what is not and just lay out some of the facts for me. So we've seen a really good reception of that from our audience.
[367] Well, that's actually the perfect way to bring out my last question.
[368] So one of the things we're exploring with this podcast is how do we talk about challenging, complex, often problematic issues that we're all facing, but doing it with a perspective that says we can do something about.
[369] it.
[370] And you guys talked about fact checking.
[371] You talked about making sure you're holding producers accountable.
[372] What are some other strategies that news organizations should employ, not only to reach more diverse audiences who are in search of a new way to news, but to make sure that when they get there, they stay there because they trust what they're getting.
[373] I think we're also trying to figure that out.
[374] I think one of my strategies has been, it's a debate, right?
[375] The debate is do you give space and airtime to people that, you know, are fundamentally spreading lies.
[376] Do you silo them?
[377] Like, I think, I think that's the conversations that I have constantly with my producers and executives.
[378] And what I've tried to do, you know, I've spent the last like five years talking to a lot of Latino Trump supporters, many of whom fundamentally disapprove of my being, like many of whom are spreading lies and believe in Christian nationalism and strong.
[379] the insurrection and our, you know, border vigilantes and are the moms for liberties of the world.
[380] And part of the research has been, how can I get to the root of what would fuel someone to believe that they belonged in a crowd of white people in January 6?
[381] Like, what would make a Latino believe so hard in that?
[382] And oftentimes, the story becomes less about the politics and more about the sort of complex humanity of a Latino, right?
[383] Like, you strip the politics apart and you put the news to us side and it becomes about like the story of like the racial baggage that we carry to this country from Latin America, right?
[384] And it becomes about the story of being colonized for so many years and about the political traumas.
[385] And so that to me is part of the reporting that I think I have to do and it is my duty to do as well.
[386] Let's sort of humanize humanize where all of this is coming from because then, then I have a small chance, a small chance of having better dialogues and more open dialogues.
[387] And then I get to the facts.
[388] But unless I can get someone to look at me in the eyes and to explain that journey, it's really hard.
[389] And so the way that I'm trying to do it is, as President Obama said during the DNC, you know, it is also our duty to talk to those that disagree with us.
[390] And if you have that opportunity, then have a conversation with facts.
[391] That's sort of how I'm trying to approach it.
[392] Just if you got the last word.
[393] Oh, boy.
[394] So I think that's a hard one.
[395] Right, right.
[396] I'm going to try.
[397] Um, I think that for me, I think it goes back to clarity and context.
[398] I think that, um, I don't, if someone watches my video, watches a video of mine, it comes away with like, I know this bad thing is happening or this, this, this, this big thing is happening.
[399] I, but I don't really know why it's happening.
[400] Then I think I've, I haven't done my job.
[401] I think that like nameless, faceless bureaucrat A, doesn't do this, this department head from this, uh, or, or, or organization from this, uh, part of, um, of the government is doing this thing, whether that be local, whether that be national, whatever.
[402] My goal is to put a name in a face to the things that are happening in your everyday life, to the places where you feel government or you don't, or that is, that is a decision that someone has made.
[403] So it's really laying out this body made this choice over here to do this and this, and I think if you make that in a digestible way, young audiences, and just all audiences really want to hear that.
[404] So making everything clear, and I think spelling it all out, like this person is doing this for this reason and this is why they want to do that, I think is what I've seen as the best way to communicate news and to provide a narrative around why things are happening.
[405] They're not just like random events.
[406] Each week we want to leave the audience with something, an opportunity to make a difference and a way to get involved or just get started on your own.
[407] In a segment, we like to call our toolkit.
[408] So just so you both know, here at Assembly Required, we try to encourage the audience to be curious, to do good, and solve problems.
[409] And because of Paolo, we're now going to add the truthful, not neutral, with credit to Christian Aminpur.
[410] But as people who understand the scope of journalism from your parents' generation to now, one of the ways I want us to think about doing good is how would you advise aspiring journalists to do good in this ever -evolving landscape.
[411] Paolo will start with you and then go to Joseph.
[412] Yeah, I mean, this sounds cheesy, but it was also the first lesson, one of the first lessons that was given to me, which was find your voice.
[413] And I say this because we're all looking at the same stories, we're all looking at the same facts, we're all looking at this changing landscape.
[414] But you, you, the listener, there's only one angle that you can provide.
[415] You can always tell the story in a distinct way.
[416] And you can always find something different.
[417] And all of that comes as the culmination of your lived experience and who you are.
[418] So I think understanding, like, how to find your voice will completely change your trajectory in journalism.
[419] As someone who their journalism job might not have existed 10 years ago.
[420] I think that, like, my perspective on it is it's about the message, not the medium.
[421] And find something that you want to talk about for me. It was news and politics.
[422] And it's something that I was really passionate about.
[423] And don't let anyone, again, cheesy, but don't let anyone tell you that, like, your thing isn't going to be good or your thing isn't popular or your thing won't take off.
[424] I think that as long as you are humble enough to take the constructive criticism and driven enough to keep improving on the thing that you're making, I think you have no choice but to succeed.
[425] So I think, yeah, be yourself and work really hard.
[426] Fantastic.
[427] Well, look, one of the other pieces that we try to tackle here is solving problems and being curious.
[428] And back in 2017, PBS NewsHours student reporting labs turned to its network of teen reporters in urban and rural communities around the country to find out what young people really think about fake news, about how it's affected their lives and the role that journalism plays in their communities.
[429] I think it's important that teens don't only get their information from social media, but they get it from a multitude.
[430] of news sources.
[431] So they would get it, they would not only read it from social media, but they would be able to expand their knowledge on the subject by reading from CNN, from Fox, from Huffington posts, et cetera, because the best way to understand a subject is to gain more information on it from different viewpoints.
[432] Well, as our commentator said, it's not only the best way to gain insight, it's also the best way to solve problems.
[433] So if you're curious to learn more and you want to solve the problem of misinformation and fake news, we invite you to check out PBS's misinformation overload at srl -misinformation overload .tumpler .com.
[434] And speaking of curiosity, we want to hear your questions about navigating news sources.
[435] Send us an email at assembly required at crooked .com or leave us a voice bail.
[436] And you and your questions might be featured on the pod.
[437] Our number is 213 -293 -9509.
[438] Paolo Ramos, Joseph Ferguson, thank you so much for being here with me. That's all from us today here at Assembly Required with Stacey Abrams.
[439] We'll talk to you next week.
[440] Assembly Required with Stacey Abrams is a Crooked Media production.
[441] Our lead show producer is Stephen Roberts, and our associate producer is Paulina Velasco.
[442] Kiro Pahlaviw is our video producer.
[443] Our theme song is by Vasili's Photopoulos.
[444] Thank you to Matt DeGroat, Kyle Segglin, Tyler Boozer, and Samantha Slosberg for production support.
[445] Our executive producers are Katie Long, Madeline Herringer, and me, Stacey Abrams.