Hidden Brain XX
[0] This is Hidden Brain.
[1] I'm Shankar Vedantham.
[2] Like millions of people around the world, Stanford economist Nicholas Bloom has been working from home since March 2020.
[3] Instead of a university classroom, he now uses a spare bedroom.
[4] Sometimes, one of his four kids pops in while he does meetings over Zoom.
[5] He'll never forget this one time when he was in a very important call with some business executives, trying to help them with a research project.
[6] about 20 minutes into the call this happened it was two of my kids starting their daily practice on the bag pipes I was thinking oh no now now is not the time I had to like say quickly to Evan the meeting I'm sorry there's something going on in the background mute myself and like run into the toilet to take the rest of the meeting in there because it was the only place that was quiet enough and our house isn't that big and you know the soundproofing is just dreadful.
[7] The toilet's about the only sound -bunkered room, so I'm sure I'll be back in there again taking calls.
[8] Probably many calls because Nick is an expert on the economic, cultural and social implications of working from home.
[9] Now, in an almost surreal twist, he's living his research day in and day out, just like many of us.
[10] So is working from home working?
[11] So many people said, you know, we thought we would be great at this.
[12] We thought we could deal with it.
[13] I thought I was mentally strong.
[14] You know, I didn't like many of my employees.
[15] But I realized after, you know, three or four months, maybe I did miss them.
[16] This week on Hidden Brain, the final installment in our Work 2 .0 series.
[17] We revisit a favorite show about the psychological challenges and the possibilities of working from home in the COVID era and beyond.
[18] Before economist Nick Bloom became a professor at Stanford, he worked in London for a consulting company.
[19] He often worked from home, and back then, his co -workers made a lot of assumptions about what he did all day.
[20] I know there was, you know, endless joking about working from home, shirking from home, you know, working remotely, remotely working.
[21] So, you know, they would wind me up and claim I was watching those old -fashioned black and white, you know, TV movies that were on during the day are watching the cricket being British.
[22] but I honestly, I promise you, I was working, but it didn't feel like other people thought that was true.
[23] You probably had the cricket in the background, though, didn't you?
[24] Yeah, I mean, I have to say, I'm not a big fan of cricket unless it comes to revising for my exams.
[25] During its point, the cricket became fascinating, because, you know, it was like anything's fascinating compared to revising.
[26] The assumptions that people have long held about working from home, you can see them reflected in our searches online.
[27] Some time ago, Nick looked at what you see when you search for the phrase, working from home on the web.
[28] You know, I gave a few talks.
[29] I have to say before COVID, I did a bit of, you know, research and talks of stuff over the years for quite a while.
[30] And one thing I used to explain to people is one good way to tell how negatively viewed working from home was was just to go into Google or Bing and just search, do an image search under the words, working from home.
[31] And if you do that, I screenshoted it for it and showed it in a TEDx talk in 2017.
[32] And, you know, I showed the top 15 hits, you know, the top two rows of images.
[33] And they were basically naked people, cartoons, people juggling babies on their lap.
[34] They're honestly, out of the 15, there were only two that were positive images.
[35] There were 13 that were just, they were like terrible.
[36] You know, the worst was a guy in the jacuzzi drinking champagne, which was just, it was so negatively viewed.
[37] So some years ago, and this is long before the COVID pandemic hit us, A new story broke about a certain company in Silicon Valley.
[38] Listen to this clip from NBC's Today Show.
[39] Disgruntled employees leaked an internal memo from human resources that bans telecommuting, saying, some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings.
[40] Speed and quality are often sacrificed when we work from home.
[41] So Nick, tell me why Yahoo CEO Marissa Mayer wanted to cancel the company's policy to allow employees to work from home?
[42] Sure.
[43] She took over and she was seen as someone to turn around the company.
[44] And she said not long into her tenure there, she discovered there's a whole group of people that were working from home, that many of them were just not logging in the entire day.
[45] There wasn't much assessment that was going on.
[46] It was clear, while some of them are doing really well, others were basically using it as a way to take an extended holiday.
[47] And you know, it's kind of intriguing when I spoke to her.
[48] She said, look, working from home can be great, but you need a performance evaluation system.
[49] We need to make sure that the people at home are actually working rather than goofing off.
[50] And you said at that point, we didn't have an in Yahoo. So I basically, you know, temporarily paused the working at home scheme until we got a performance system in and then, you know, relaxed it back a bit.
[51] But yes, it generated a storm of media back in 2013.
[52] I still remember now.
[53] Yeah.
[54] So you've done research into whether Marissa Mayer was right in terms of the effects of working from home on productivity.
[55] But before we get to the science, I want to talk a moment about the history of how we got to these attitudes about working from home.
[56] So long before COVID, people who didn't work in an office were seen as the exception.
[57] But what's interesting is that when you look down history, most people would have found it odd to work anywhere other than their homes.
[58] Yeah, you're exactly right.
[59] What's happened now is made history so odd.
[60] So if you go back to, you know, 1750, just on the eve of the industrial revolution in the UK, basically we all worked at home.
[61] We worked in the fields or occasionally a skilled craftsman, but no one is really working anywhere else than home.
[62] And then office work or factory work really started off with offices.
[63] So places at Manchester in the UK started to have industrial machinery.
[64] And of course, to do that, you needed to scale buildings and, you know, people needed to start to commute.
[65] But I should point out back then, you know, in 1800, When you talk about commuting, you're walking to the factory that was really not that far away.
[66] The major offices started around 1900 when big companies had, you know, growing amounts of paperwork and they just have vast halls full of clerks that were come in and processed piles of paper.
[67] And, you know, oddly enough, despite the complete change in technology over the next, you know, 120 years, up until, you know, January of this year, we were still very much focused on coming into the office on a kind of nine to five schedule.
[68] And isn't it interesting that along the way, the cultural norms and psychological norms sort of evolved with these workplace arrangements so that people who worked from home came to be seen as less ambitious or less employable, less talented maybe, and it became almost declasset to be working from home?
[69] Yeah, exactly.
[70] It's one of those things you can almost, you know, economists might call it a generally equilibrium effect, which means even if one firm figured out working from home was great, it was hard for them to change it.
[71] because there's a negative stigma and, you know, no employee wants to have it maybe on their CV that they worked at home for years because other firms think it is bad.
[72] And so, yeah, exactly right.
[73] I mean, just to be clear, the four things we need for working from home are internet, broadband, laptops and video calls.
[74] And all of them have been around since the mid -2000.
[75] So the last one to come out was video calls, and that was really the dawn of Skype.
[76] Hello?
[77] Can you hear me?
[78] So Skype comes out in 2003.
[79] It's me. I'm in California.
[80] It's kind of mainstream by 2005, 6.
[81] Hello.
[82] Hey there.
[83] Hey.
[84] So really for probably 15 years now we could have effectively worked from home, but it was the whole social norms that up until now have held us back.
[85] How are you?
[86] It's so typical of me to talk about myself.
[87] I'm sorry.
[88] And there's this enormous inertia in the system because, you know, we've built entire cities around the idea that there's going to be this urban core where people work and suburbs where people live.
[89] We built highways and public transit systems to ferry people from residential neighborhoods to commercial neighborhoods.
[90] You know, it's almost as if once that initial model separating the workplace from the home got fixed in people's minds, there was an inertia that got built up around it that became essentially unstoppable.
[91] Yes, exactly.
[92] I mean, I think one big change post -COVID that's going to be driven both by working from home and also the other issue is social distancing.
[93] So I think in future, a lot of that real estate is probably going to be converted into apartments.
[94] and it's going to be, you know, the price of it's going to drop a lot and it's going to attract conversion into apartments.
[95] So we're going to have much more mixed living modes whereby those skyscrapers aren't all offices and we don't all live out in the suburbs.
[96] Instead, you know, there's more people living in their centre on lower rents and there's less commuting because it's the only way we're going to be able to shape it.
[97] And of course, included in that less commuting will be more working from home.
[98] When we come back, Nick Bloom, tells us about his unusual experiment at a Chinese travel agency where half of the workers stayed in the office and half were allowed to work from home.
[99] We did a lot of interviews and they just said it's really depressing.
[100] Or they fell victim to one of the three great enemies of working from home, the bed, the fridge or the television.
[101] You're listening to Hidden Brain.
[102] I'm Shankar Vedantam.
[103] This is Hidden Brain.
[104] I'm Shankar Vedantam.
[105] Nick Bloom is a researcher at Stanford University.
[106] years, he has studied the phenomenon of working from home and asked a deceptively simple question.
[107] Are people more productive or less productive when they work from home?
[108] Nick, you were teaching a class at Stanford in 2010, and you had a student in the class from China, and you got chatting with him.
[109] He told you about a problem his company was having back in China.
[110] What was the problem?
[111] You know, as backstop, you know, the situation was pretty weird.
[112] I was teaching a PhD, a graduate economics class in Stanford.
[113] And I have about 15 to 20 students in the class.
[114] One of them I figured out relatively soon, maybe a third of the way into the course was James Liang from talking to him, who was the CEO and co -founder, this huge Chinese travel agent.
[115] And he said that they were growing really fast and very well, but they were based at in Shanghai.
[116] And their challenge was office space in Shanghai was incredibly expensive.
[117] And so they wanted to figure out how to grow without.
[118] sinking vast amounts of money into ever increasing size of expensive offices.
[119] And so they were thinking about a working from home program.
[120] So you decided to work with this Chinese company called C -Trip to find out whether working from home was good or bad in terms of productivity.
[121] And you did more than just simply conduct a survey.
[122] You decided to conduct an experiment.
[123] Yes.
[124] The great thing was because James is a PhD economics student.
[125] He was open to what's called doing a randomized control trial.
[126] So quite formally, they went to, in C -Trip, they got two divisions, hotel and airfare.
[127] There were about 1 ,000 people in them, and they asked them, who wants to work from home?
[128] You know, amazingly, we're not interestingly, maybe as much as amazing.
[129] Only half of them volunteered.
[130] So just to be clear, you know, a lot of people don't want to work from home.
[131] So the volunteers tended to be slightly older, more like to have kids live further away.
[132] But then they took these 500 volunteers and had a formal randomization.
[133] So James, you know, on C -Trip TV, drew a ping -pong ball.
[134] out of an hour and it said even.
[135] So that meant people with even birthdays.
[136] So if you were born on the second, fourth, six, eighth, tenth, etc. of the month, you were in the treatment sample.
[137] So you actually got to work from home for four days a week for the next nine months.
[138] And if you're odd like me, I'm the 5th of May, you were the control group and you remained in the office for the next nine months.
[139] A few other notes about the experiment.
[140] For the workers who went home four days a week, they all came into the office on the 5th day.
[141] That was when they did.
[142] things that were best to do in person, like team meetings and trainings, and managers were always in the office.
[143] The main worry for C -Trip was the fear that all companies seemed to have, that the remote employees would get distracted and not be productive.
[144] But C -Trip had a plan to deal with that.
[145] If they had declines in productivity, they figured that those would be offset by the huge savings in rent.
[146] In fact, this calculation was one of the reasons they agreed to run the experiment in the first place to see how many dollars they saved on rent versus how many dollars they might lose on productivity.
[147] And then, the results came in.
[148] So, you know, the results were honestly amazing and this is why, you know, it was so valuable to have nine months because an issue you were thinking, this can't be true.
[149] What you saw was the working from home employees were 13 % more productive than the people in.
[150] the office.
[151] Just to be clear, that is an enormous uplift.
[152] That's almost a day extra a week, simply from having the same people and the same team doing the same job, which is answering telephone calls, dealing with customers, taking bookings, etc., now working at home rather than the office.
[153] And did they actually calculate a dollar figure in terms of increased productivity, not just from the increased productivity, but from the savings on rent?
[154] Yes.
[155] So they estimated they saved around $2 ,000.
[156] per employee per year from working from home.
[157] And, you know, Cetriot was like, as you can imagine, was incredibly positive about this.
[158] And at the end of the experiment, announced they're rolling the scheme out to the entire company.
[159] So now, employees who really hated working from home, were they allowed to come back and start working out of the office?
[160] Yes, you know, a striking finding, again, totally unexpected was, well, you know, there are two things, two elements.
[161] One is initially they offered to a thousand employees, there's only 500 wanted to work from home.
[162] So our view would have been, honestly, many more people would have taken out.
[163] But a lot of people do not want to work from home.
[164] One reason is, you know, the people that want to come to the office are young and single.
[165] As we know, in the US, about a third of people meet their spouse in the workplace.
[166] You know, something similar is true in China.
[167] The other thing is, after the end of the nine months experiment, remembering everyone in the experiment and volunteered, around half of the people that won the lottery to work from home, actually changed their minds and decided to come back into the office.
[168] And the control group who'd all volunteered, you know, nine months ago, it just lost the lottery, but at this point, we're allowed to do whatever they want.
[169] Only a third of them actually ended up going home.
[170] So there was a huge move away, actually, after people have tried it out against working from home four out of five days a week, which, again, was very surprising.
[171] We thought, you know, employees are partly paid on performance.
[172] So since they're performing 13 % more at home, their pay has gone up.
[173] but even so, large numbers of them, more than half of them, were voting in sense, you know, voting with their feet because they asked to actively come back into the office with all the commute costs and hassle that involved.
[174] Isn't there a real irony here, Nick, which is that the company thought that people were going to be less productive, but in fact people turned out to be more productive, and people thought they wanted to work from home, but once they actually did, they actually wanted to come back to work.
[175] Yes, you know, it comes back to, I think, what we really need and what employees want on average is a mix.
[176] So C -Trip at that point was only offering four out of five days a week at home.
[177] I think, you know, I've actually again caught up with C -Trip very recently.
[178] If you'd move to a system where they could have worked from home one or two days a week, that would have been far more popular.
[179] Now, for logistical reasons, they didn't offer that.
[180] But most employees, and we saw this in the experiment, I should say, for the first tour three months, they were really happy.
[181] They were very positive on it.
[182] But as time went on, we just got increasingly.
[183] reports and complaints about loneliness and it's it's very depressing being at home day and day out working there you're on your own and so by the time it came to the end of nine months you know many people were quite surprised but they said I can't hack this I want to we did a lot of interviews by the way a lot of focus group interviews and they just said it's really depressing or they fell victim to one of the three great enemies of working from home the bed the fridge or the television so something basically went wrong and they said look you know you know, save me, get me out of here.
[184] I want to come back to the office.
[185] I mean, it's quite astounding, but I'm sure many people can empathize.
[186] You know, for me, I'm really missing my colleagues.
[187] I like being at home.
[188] I live with my wife and four kids, but it kind of gets isolating and I'd love to better go back into the office than at least for two, three days a week.
[189] And that's the same thing we saw in C -Trip.
[190] So in other words, partly what you're seeing is that there might be benefits from working from home that are just, you know, regardless of who you send home, there are some advantages, certainly in terms of safe.
[191] on office space.
[192] But it may be that the people who actually are best suited to working from home are the people who actually want to be working from home.
[193] So some amount of flexibility from the point of view of the employees might be part of the productivity equation.
[194] Yes, exactly.
[195] I mean, the two big things I took out of this and from more recent work I've been doing is the importance of choice and flexibility.
[196] So it turns out on choice, people have just really different views.
[197] And it's very hard to know, you know, what people's views are.
[198] It depends a lot on what their home circumstance alike.
[199] Do they have space, a spare room?
[200] Do they want to be at home?
[201] Is their apartment nice?
[202] And then on flexibility, it's actually really hard to tell.
[203] So in C -Trip, we just discovered in the focus groups, so many people said, you know, we thought we would be great at this.
[204] We thought we could deal with it.
[205] I thought I was mentally strong or I didn't feel like, you know, I didn't like many of my employees.
[206] It's actually wanted to go home.
[207] But I realized after, you know, three or four months, maybe I did miss them.
[208] It's like that old saying, absence makes the heart grow fonder.
[209] And it seemed to be true.
[210] You know, as hard as it is to imagine, I'm sure there are some people out there now thinking, even that really annoying guy, Tony, in accounts, maybe I miss him a bit, etc. That seemed to be what we're seeing with C -Trip in China.
[211] And also maybe the champagne and the jacuzzi starts to get old after four months.
[212] You also had some interesting findings from the C -Trip experiment when it came to quit rates.
[213] Tell me what happened in terms of retaining employees, what you found.
[214] Yeah, another striking finding was quit rate.
[215] fell by half for the people that work from home.
[216] So the firm collects a lot of surveys and they, you know, they reported in the surveys they're far happier.
[217] But I'm sometimes slightly skeptical.
[218] I don't know whether, you know, it's hard to know.
[219] The firm's surveying response to its firm, the employees to the firm.
[220] But, you know, the much more important thing is they're voting with their feet.
[221] So C -Trip has about a 50 % quick rate for its employees.
[222] It turns out that's almost identical to the average in the UK, U .S. Australia, in many countries, 50 % is about normal.
[223] So most people stay about two years in a job before moving on.
[224] For the working from home employees, their quit rates halved from 50 % down to 25%, which, of course, for the company, was a huge upside because it avoided, you know, a large chunk of the pain of hiring and training and getting people up to speed just for them to then quit.
[225] So I'm wondering if one of the things that people forget, when they think about the old negative stereotypes of working from home, that people are easily distracted, they're going to be distracted by the fridge and the TV and the bed, that they actually forget the workplace is also a source of distraction.
[226] The workplace is often, you know, there are multiple things going on.
[227] There are Slack channels that tell you about the free food that's being given away on another floor of the building and, you know, there's someone's birthday going on.
[228] It's not as if the workplace is a highly focused concentrating environment either.
[229] no exactly right so just to explain for the 13 % higher productivity from working from home about a third of that was the home based employees were more productive per minute and that's entirely because home is on average actually less distracting and from the interviews you know there are some hilarious stories that came up my favorite was the woman that said you know when I'm in the office it's so distracting the woman in the cubicle next to me clips her toenails and she takes out this you know, this toenail clipper and she clips it under the table.
[230] And she said, under the desk, she said, she thinks I don't notice, but I tell you, I notice.
[231] I notice it's disgusting.
[232] You know, there's that, there are stories of World Cup sweepstakes of there's a cake in the breakout room, somebody's boyfriend and girlfriend have left, you know, you can imagine.
[233] So home, you're exactly right.
[234] Home is distracting, but the office is, turns out to be significantly more distracting.
[235] And so actually, you can work more efficiently per minute, at least in this experiment.
[236] So I understand with the C -Trip study, some people who were working from home wanted to come back, perhaps because they felt like they were losing out to colleagues who were in the office all the time.
[237] Maybe the colleagues were getting more face -time with the bosses.
[238] So in some ways, the experiment didn't do, it didn't do a way with the social norm that working from home was inferior.
[239] It basically laid it out as a short -term experiment.
[240] Yes.
[241] So the one dark side, I'd say, of working from home from the experiment was the drop in, promotion rates for people working from home.
[242] So if you control for performance, remember the people at home are 13 % more productive, they should have been promoted at a much faster rate.
[243] And it turns out they're promoted, you know, less rapidly.
[244] In fact, they're roughly their eventual promotion rate is roughly half for those at home versus at the office.
[245] So there's a huge drop in promotions.
[246] And when we asked them, it turned out looking into there's a couple of factors.
[247] One is you're working from home, you're, you're forgotten about.
[248] And so that's a serious downside that you're in a team of 15.
[249] there's three of you working from home, the rest in the office, you'll, you can be passed over.
[250] The other thing that was tricky to how to deal with is when you spoke to C -Trip, they said, well, look, part of being promoted is knowing your colleagues and knowing about the firm culture, etc. And that does come from being in the office and having lunch and coffees around.
[251] So, you know, it's a bit of a balance.
[252] Some of the extra productivity at home is because they're spending less time chit -chatting over coffee.
[253] But some of that chit -chat turns out to that should be pretty useful.
[254] What happens when hundreds of millions of people don't make a choice to work from home, but a global pandemic suddenly makes the choice for them?
[255] You're listening to Hidden Brain.
[256] I'm Shankar Vedantam.
[257] This is Hidden Brain.
[258] I'm Shankar Vedantam.
[259] The COVID -19 pandemic has reshaped the world.
[260] Millions of people have died, and countless others have seen their lives disrupted.
[261] Virtually overnight, working from home in many countries became not an exception, not a perk, just the new normal.
[262] Nick, you've been preaching the virtues of working from home for years.
[263] I'm curious what this moment feels like.
[264] You don't really move the needle on that, and then suddenly thousands of companies and millions of people start doing it overnight.
[265] Have you suffered whiplash?
[266] You know, it is a weird experience.
[267] I was doing something the other day looking at the frequency of the world working from home in U .S. newspapers.
[268] So I looked at the top 50 U .S. newspapers, and it went up 12 ,000 percent between January and April 2020.
[269] So, yeah, it's, I mean, I'm fascinated by it.
[270] I'm living it.
[271] It's very odd to be researching something that you and all your friends are living.
[272] You know, all my friends and relatives, etc., are going through exactly the same issue.
[273] I should say that in the U .S., currently only 40 % of people are working from home.
[274] So 30 % of people are not working and 30 % of people are working on business premises.
[275] which are typically essential service workers.
[276] But for those of us that are working from home, in many ways, you're actually in the lucky minority that we're able to work and are able to do this safely at home.
[277] So one of the things that's very interesting about the current shift for this two in five workers, this 40 % of workers that are working from home, is that the changes happen so suddenly and is so widespread that it seems to have changed norms overnight.
[278] So Zoom calls and emails and phone conversations are now the default.
[279] They're no longer the second -class citizen, in the workplace.
[280] Yeah, exactly.
[281] You know, it's funny.
[282] I was talking to a friend of mine that lives in London, and he works for a US company, and he's trying to set up a startup of the same company, a subsidiary in South Africa.
[283] And he was saying, he up until, you know, now he was always on Zoom, but he was always, you know, or whatever, teams, he was always the odd one out in the sense that everyone else was in the room and he was typically dialing in.
[284] He said, suddenly he felt on a level with everyone else that everyone was on Zoom and I had a similar feedback actually I was giving a presentation to one of the national labs in the US and somebody there was disabled and was saying she was saying you know in some sense it's been a great level of for me because I struggled to get into the office from back but now you know we're all on Zoom and being physically there really doesn't matter so it has had some unusual effects both positive and negative and in fact you know just one final anecdote I was talking to someone that starts a high tech runs her she founded a high tech company out in the Bay Area.
[285] She, you know, she was born in India and came over and started a company here.
[286] And she was saying, she notices on Zoom, who speaks up is quite different from who does it in person.
[287] And she was saying, you know, Americans are like amazingly loud in meetings.
[288] And there's some cultural and gender differences that are quite different when you're on video calls.
[289] A number of people that previously didn't spoke up have now felt actually empowered to talk because they find it less intimidating on a video call.
[290] Very interesting.
[291] I understand you've completed a survey of nearly 2 ,000 Americans.
[292] Paint me a picture of the people who report making a successful switch to working from home and the people who can't or don't.
[293] So, you know, one huge factor is clearly education.
[294] So it's not that being educated makes you better working from home.
[295] It's that being educated means you're in the type of job that means you can probably work from home.
[296] So if we look at working from home jobs, they tend to be much more manager or professional.
[297] You can imagine, you know, they're the kind of things that are typically done beforehand in the office, and so it can be easily shifted home.
[298] If you look at, say, people with a high school degree or less, so those that left school are, you know, 16, 17, 18, their farmer like to be in retail, you know, maybe, you know, construction, manufacturing, the types of things you need to be on site.
[299] So education has become an enormous divider, actually, in terms of who can work from home.
[300] The other couple of factors that we picked up on, Again, kind of links to wealth and education is having functional internet.
[301] You know, it's astounding, but only 65 % of Americans in our survey report having an internet connectivity good enough to run a video call, a high quality video call.
[302] So, you know, for those of us that living in nice parts of cities, it seems totally standard.
[303] You have, you know, good internet.
[304] But a lot of poorer urban areas or rural areas, they have internet, but it flakes in and out.
[305] And so you can't really have video calls.
[306] The other thing is having space at home.
[307] So people have been able to make this a success, report having their own room that's not their bedrooms.
[308] They can work quietly.
[309] In the survey data, only 49 % of Americans have their own room that's not their bedroom.
[310] So most people are working from home in a room, their husband or wife in the same room or kids running around, etc. So I just want to be very clear, COVID working from home is not great.
[311] Post -COVID, I think, will be this Nirvana where we're doing it, you know, two, one, two, three days a week.
[312] Our kids are back in school.
[313] We have proper equipment.
[314] We have a piece and quiet of her own room because, you know, our husband and wife, they're out of work and so we can get on with it.
[315] So what I hear you saying, of course, is that there is this massive worldwide experiment that is unfolding before our eyes.
[316] There's already some data starting to come in about its effects.
[317] I just read a paper by Lingfang Bao and colleagues.
[318] They analyzed the effects of working from home arrangements as a result of COVID by examining productivity at Baidu, which is one of China's biggest IT companies, and they get mixed results.
[319] Some people report higher productivity, others, especially people working in big teams on complex or highly collaborative projects.
[320] They report lower productivity.
[321] Does that surprise you at all?
[322] No, I think, you know, the stories we're getting out from talking to firms and from the data is what I would call day -to -day things, which is kind of continuing activities you've always been doing, which is a bit like what the folks I was talking about in C -Trip, they're basically making calls and taking bookings.
[323] That seems to work pretty well.
[324] So that you're just, you know, repeating what you've done before, nothing too innovative, nothing too unusual or new.
[325] And, you know, the peace and quiet at home works quite well.
[326] What appears to be more of a struggle is more creative activities, bigger team group activities.
[327] So I'd say that's more long run.
[328] It's kind of like what as economists you might call intangible investments.
[329] And it goes back to quips, you know, guys like Steve Jobs made that, you know, oh, they're a quote from Marissa May, you've really got to be in the building and talking to others, you know, kicking back, you know, talking over the water cooler to come out with some of these ideas.
[330] So I think in the short run, productivity is actually looking surprisingly good.
[331] What I worry about is, you know, innovation and creativity.
[332] For example, you know, next year's new iPhone, will that be that impressive?
[333] Because, you know, all the innovation and research is going into it right now, I presume, it's much harder to do working from home.
[334] Right.
[335] And you mentioned Steve Jobs a second ago.
[336] You know, this is almost a mantra in Silicon Valley, which is the chance encounters that happen when people work together.
[337] They bump into each other in the hallway and in the kitchens.
[338] You know, Steve Jobs basically designed Apple to encourage chance encounters.
[339] So really the question that you're asking is, what happens?
[340] when you turn off that surrender pity.
[341] Yeah, you know, what's amazing is there's, you know, there's so much money invested by firms in this.
[342] You know, you think of the billions and billions of dollars, the high -tech firms, but also investment banks, a lot of professional service firms, are spent on super fancy offices.
[343] They're trying to persuade people to come in.
[344] So the amazing artworks, the incredible free food, the ping pong table, the table football table, the astounding, you know, floor -to -ceiling glass, the incredible gardens.
[345] All of that is to drag people into the office.
[346] Hi everyone, my name is Kevin and today we're going inside the multi -million dollar tree house conference room.
[347] Now...
[348] Got a knot in your back?
[349] Schedule a massage.
[350] Looking for inspiration?
[351] Attend a talk with a world.
[352] We have our bike room.
[353] Our bike room holds 92 bikes.
[354] It's all about encouraging our employees to reduce their carbon.
[355] First of all, you notice that you're getting a view.
[356] and natural light, which is important.
[357] There's research that's shown how natural light and views help people focus and process information in a more effective way.
[358] I think it is important, you know, for my own experience, honestly, just to my self -introspect, a lot of my, you know, best research pieces have come from discussions over lunch and and conferences.
[359] But I think it is really important.
[360] But I must say that, you know, the research based on this is not entirely conclusive.
[361] and there's certainly fantastic creations that have happened by people honestly working alone.
[362] You can come out lots of examples of that too.
[363] I'm wondering, I mean, the picture you're painting here, if you asked me at the start of 2020, can 40 % of the country work from home?
[364] I would have probably said, no, it would be very hard, probably impossible.
[365] And clearly now that's been proven untrue.
[366] I think a large number of people are making it work.
[367] But I think the picture that's emerging from this conversation is how complex the question actually is and how much it's connected to individual people's life situations.
[368] I mean, you know, I've gotten to spend more time with family over the last few months as I'm working, which has been wonderful.
[369] But I can also imagine there are people perhaps who might not want to spend large amounts of time with family.
[370] Maybe they don't have a happy family situation.
[371] Or maybe they're single and they're living by themselves and it's extremely lonely.
[372] And so the idea that there's a one -size -fits -all rule that's going to mean everyone working from home is more productive or everyone working from home is more unhappy, that simply breaks down, doesn't it?
[373] Exactly.
[374] So again, you see this so much in the survey data.
[375] So just to give you one figure, we ask people post -COVID, how many days would you want to work from home?
[376] And 20 % of people say none.
[377] 20 % of people do not want to work from home whatsoever.
[378] And they may be many of the types of people you mentioned, they have very small apartments or they don't have great family situations.
[379] Then there's 25 % of people that want to work from home five days a week.
[380] They never want to go back to the office.
[381] again and then the remaining 55 % are a big spread.
[382] So this is something, having, you know, work for years and all kinds of different parts of, you know, economics research, I can't think of an area I've seen there's such differing views.
[383] So the average is, you know, the average person, if there's such a person, wants to work from home typically two days a week.
[384] But that average hides enormous variation.
[385] So I think for firms' choices, going to be absolutely essential to get this right.
[386] You know, I recently came by this part in the news on CNBC about the real estate market in New York City.
[387] Take a listen, Nick.
[388] The big worry here and the big numbers was this rapid rise in empty apartments, the inventory of rental listings soaring 85%.
[389] We now have a vacancy rate that is the highest in Manhattan on record.
[390] So Nick, beyond what happens to workers and companies, what do you think the effects of COVID and working from home might be on cities and where we decide to live?
[391] So I have to say, I think it's, you know, it's not good for cities.
[392] So just to be clear, there's plenty of people saying, well, cities have seen this all before.
[393] They always bounce back.
[394] There's been plenty of pandemics.
[395] That's true.
[396] But if you look, for example, you know, they bounce back, but they take a long time.
[397] And in the words of Keynes, you know, John Maynard are all dead.
[398] So just as a, you know, what, what?
[399] anecdote, if you look at London, I was watching something on CNN with somebody saying, you know, of course London recovered after the plagues.
[400] That's true.
[401] But if you look at the data, 10 years after the Great Plague, 30 % of buildings were still empty.
[402] So, you know, my prediction is prices will drop dramatically.
[403] It's not that skyscrapers and apartments will remain empty.
[404] From the clip they are right now, but I wouldn't be surprised to see prices of, say, Manhattan, you know, apartment and office buildings falling by 30 to 50 percent and that's the way you keep them occupied you know people and i speak i'm not sure it's a bad thing because it's re -back it would take us back to say two thousand or rebalance a bit the country rural areas have been left behind and the center of cities have done incredibly well uh if we rewind that by 20 years back to 2000 you have just a more balanced uh national setup without such an affordability crisis in the center of cities There's still much we don't know about what life will look like in a post -COVID era.
[405] Will we go back to the way we used to work in the old days, back when more people commuted to an office and the definition of a workplace was a physical space that you shared with your colleagues?
[406] Or will we permanently pivot to an era where remote work is more the norm?
[407] I asked Nick to predict which way our work practices would evolve and by extension, our communities writ large.
[408] I'm pretty sure most of this will be permanent.
[409] So, you know, I can give you, there are four reasons that are driving permanence.
[410] Firstly, this has turned out to be a great experience in the sense that 70 % of companies have reported working for home has turned out better than predicted.
[411] So they're much more enthusiastic.
[412] Secondly, the stigma seems to evaporate it.
[413] So again, in survey data, you know, three quarters of people report their perception is a big drop in stigma.
[414] Thirdly, investment.
[415] So we collected data in the average person.
[416] and America's invested 12 hours and about $1 ,000 setting up working from home.
[417] So, you know, to take me personally, I spent a while figuring out how all these, you know, Zoom and Teams and chime and everything works.
[418] And I bought a proper webcam and a mic and, you know, tried to organize the room a bit.
[419] And then finally, social distancing.
[420] My prediction is just to put figures on it, actually, is before COVID, 5 % of working days in America were full time at home.
[421] During COVID, it's about 40%.
[422] So 40 % of our working days are at home.
[423] Post -COVID from talking to firms and from our surveys, it looks something like 20%.
[424] So we're going to wind back a bit from where we are now because no one's going to be full -time at home or very few people, but we're well above what we were before COVID.
[425] I'm wondering, you know, Nick, if you're hiring an employee, maybe you are less interested is the employee in the same zip code as I am or in the same city as I am.
[426] Maybe now if you're a company, you actually can hire more widely.
[427] maybe you can actually look to rural areas or even other countries for labor in ways that you couldn't earlier.
[428] In other words, it actually might unleash a lot of people who previously could not find their way to, you know, an expensive Manhattan job interview.
[429] Now can actually be in the running for that job.
[430] No, exactly.
[431] I think this is going to be great for rebalancing the economy.
[432] So many of what I see, the political, you know, troubles in the U .S. and also my homeland, the U .K., are from this increasing, growing rural, urban divide and the rural parts of the country felt left behind, you know, felt forgotten about by urban elites, et cetera.
[433] Now, if suddenly we allow both people to move out of cities into the countryside, but also jobs to move, so even if nobody moves, if employers can now hire people in rural areas more easily, that's going to rebalance things.
[434] And so you can imagine if we're working from home, let's say three days a week and only coming in the office two days a week, you can be recruiting people far out deep into rural areas.
[435] So, If a Stanford professor like you can work at Stanford but pay, you know, rent in, let's say, Kansas or in Oaxaca, Mexico, why would someone like you choose to live in Palo Alto?
[436] Well, this comes back to, you know, I guess, inertia.
[437] I mean, it's a good question.
[438] If, you know, imagine COVID lasts, you know, the pandemic horrifically lasted for five years, a lot of people will be asking themselves that question, why am I living in such expensive areas?
[439] You know, it works for us living here.
[440] My kids are in local schools and, you know, we have friends locally, et cetera.
[441] But I guess if, you know, it's lasted forever.
[442] And, you know, again, just to be clear, post -pandemic, I see us going back into the office two, three days a week.
[443] But there are certain jobs, I think it's become clear that they can just be done entirely remotely.
[444] And for those jobs, you may well see a lot of people moved, you know, to, you know, you might live in Hawaii, you might live next to the beach and then, you know, code for Facebook.
[445] And there's nothing wrong with that.
[446] And if that works out, actually, that's great.
[447] You may fly to, you know, Silicon Valley once every other month to meet in person and spend the rest of your time living out in Hawaii or, you know, living up in the ski slope.
[448] So I think we'll see a big increase in that.
[449] And in fact, if you look at the reports from real estate agents, they are talking about there's been an explosion of people wanting to buy what's called lifestyle properties.
[450] So, you know, beautiful ranches deep out in the countryside that, you know, you can buy a small Manhattan apartment or you can buy a 200 -acre ranch out in Wyoming.
[451] you can work remotely, you know, maybe you go for the latter.
[452] But again, you have this divide, don't you, which is that this is speaking now to the people who are the wealthiest people, who are able to think that way.
[453] And if you don't have the education, the technology, the support from an employer to do this, there's really going to be this bifurcating caste system.
[454] Yes, although I think in terms of moving people out to rural areas, you know, it pushes in both directions.
[455] You're exactly right.
[456] The people who can work from home are educated.
[457] And so they gain a lot of the direct benefits.
[458] It is true, though, if a lot of, say, wealthy New Yorkers move out into the countryside, when they're out there going to demand services, you know, restaurants and go out to gyms, etc. And, you know, they're no doubt pay more tax revenue.
[459] They're improved local schools.
[460] And so that will indirectly spill over to, you know, people that are out there that maybe can't work from home, but it'll get some of the indirect benefits.
[461] So the inequality impacts a bit mixed.
[462] I think it will really reduce inequality if we can rebalance things a bit away from cities.
[463] It's not like, you know, I was born in London.
[464] I lived in London until I was 30.
[465] I'm basically a city person, but it's also clear that even for me, one of the reasons I left London and came out to the US is it was just too expensive to live in.
[466] And I think it will be better for society.
[467] If cities were, you know, not so unbelievably expensive so you could have a more mix set of people lived in them.
[468] And there's more, you know, basically the diversity across the US rather than becoming so geographically segregated by income, which is what's been happening until recently.
[469] What's been your most embarrassing work -from -home moment these last few months?
[470] Excuse, my most embarrassing work.
[471] I mean, I'll tell you one, this is the classic early days of Zoom.
[472] I was on a video call.
[473] It was a Zoom call, and I screen shared with some couple of co -authors, and I'd forgotten to turn off screen sharing, and at some point one of them was talking, and I were, you know, as you do, was losing, you know, concentration and went to start doing some emails, was typing a reply and my co -author suddenly said hey nick you do realize you're still on screen share and you know he'd very politely taken a while thinking i might turn back but you know for the last five six minutes you must be maybe even 10 minutes watching me type emails out clearly paying no attention one of the things you have to realize when you are working from home is the office norms just don't apply so it's completely reasonable if you're working from home to have a cat walk across your camera or a baby crying in the background.
[474] And one of my colleagues had just had a baby.
[475] And that baby is often sitting in his lap during conference calls.
[476] And ESQ, and it is the way it is.
[477] In the office, it would seem weird.
[478] But I like the fact that working from home, there's a new set of rules around what's reasonable.
[479] Economist Nick Bloom teaches at Stanford.
[480] Or to be more precise, he teaches from his spare bedroom and sometimes from his bathroom when his kids are practicing the backpipes.
[481] Nick Bloom, thank you for joining me today on Hidden Brain.
[482] Thanks.
[483] It's been fantastic.
[484] Thank you for having me. Their concern is that they want to have Kurdish, excuse me, my kids are here, live television.
[485] Cold air continues across the area tonight.
[486] Potential for some frost and freeze for some of us.
[487] Warm up, it's going to take Maple.
[488] David Cameron was talking about, oh, I'm really sorry, that's my son arriving.
[489] Sorry, really embarrassed.
[490] Hold on one second.
[491] Sorry.
[492] Yes, you can have tea biscuits.
[493] I'm really sorry about that.
[494] Yeah, okay, well, that's, we'll leave.
[495] All right, welcome back.
[496] I'm going to be back in studio on Monday, so I thought I bring my daughter, Lina, with us.
[497] No, no. Hey, can you say it's going to be sunny today?
[498] No, it's going to be hot?
[499] Okay, good work.
[500] Lots of upper 80s and low 90s over the next seven to 10 days.
[501] This didn't go as planned, Jackie.
[502] We recently checked back in with Nick Bloom, to get his perspective on how working from home is evolved in the year since we first ran this episode.
[503] You might expect that with the COVID -19 pandemic more under control in the U .S., more employees would be returning to the office.
[504] But some preliminary data suggest working from home is just as prevalent.
[505] According to Gallup, 45 % of U .S. employees worked at least part -time at home in the fall of 2021.
[506] Nick Bloom says there's one major reason for this.
[507] Right now, there's a hot labor market in the US.
[508] Because of the pandemic, many workers decided to quit their jobs or change career paths.
[509] So organizations are realizing that if they want to hire new employees and even keep the ones they have, they should offer at least two days per week of working from home.
[510] Some companies are choosing a hybrid model, like working from home on Mondays and Fridays, while others are offering one full month per year of working from anywhere.
[511] In other words, Nick predicts, working from home seems to be here to stay.
[512] Hidden Brain is produced by Hidden Brain Media.
[513] Our audio production team includes Bridget McCarthy, Laura Querell, Ryan Katz, Kristen Wong, Audum Barnes, and Andrew Chadwick.
[514] Tara Boyle is our executive producer.
[515] I'm Hidden Brain's executive editor.
[516] Our unsung hero today is someone who has made it possible for the hidden brain team to work from home successfully.
[517] His name is Yiddbarak at FNA, and he's a business expert with Apple in Washington, D .C. When our show moved to independent production in 2020, we needed new computers.
[518] Yet, as he's known, patiently walked me through the process of setting up a business account for our new company and ensured we got our computers on a tight turner rack.
[519] It helped that he's something of an audiophile himself.
[520] Thank you, yeah.
[521] For more Hidden Brain, be sure to subscribe to our weekly newsletter.
[522] You can find it at news .hiddenbrain .org.
[523] That's N -E -W -S .hiddenbrain .org.
[524] If you enjoyed our Work 2 .0 series, please do share it with friends, family members, and, of course, your co -workers.
[525] I'm Shankar Vedanatim.
[526] See you soon.