What should you look for when choosing an email newsletter tool? What if you are considering moving? This episode shares some key features you want to review and evaluate as you put together your company's most valuable asset - your email list! Get the full links and show notes at https://CourseCreatorsHQ.com/218.

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KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Two types of email programs:

Primary function is email: ConvertKit (now Kit), ActiveCampaign, Aweber, Drip
An All-in-one-Tool that has email built in – plus runs your entire online business

11 Things to Consider:

Consider whether you will use an all-in-one-tool.
Landing pages to create a funnel.
Automation functionality: simple automation is to send a welcome message or complex.
Ease of email creation.
Automatic integration with your other tools.
Check costs as your email size rises.
Older tools have bolt-ons.
Moving your list: do you have to re-confirm the addresses?
Double optin functionality.
Email deliverability – complicated process and gets even more complex as your list size grows (SPF, DKIM, DMARC are technical settings).
Watch your numbers – especially click through rates.

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E218: How to Pick an Email Program – and What to Watch Out For!